Amazon SES and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 401.512	7.419 320.777	1.179 69.371	332 11.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 79.89 %	13.20 % 17.28 %	3.72 % 2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 30677	527 25493	68 4450	22 734	85.41 % 83.10 %	11.02 % 14.51 %	3.57 % 2.39 %
Elektronics	707 31201	595 25145	87 5203	25 853	84.16 % 80.59 %	12.31 % 16.68 %	3.54 % 2.73 %
Entertainment	677 30912	568 24662	88 5384	21 866	83.90 % 79.78 %	13.00 % 17.42 %	3.10 % 2.80 %
Cosmetics & Beauty	743 30514	613 24388	97 5305	33 821	82.50 % 79.92 %	13.06 % 17.39 %	4.44 % 2.69 %
Food & Drink	625 30913	545 25635	69 4525	11 753	87.20 % 82.93 %	11.04 % 14.64 %	1.76 % 2.44 %
Home & Garden	714 30943	607 25645	81 4490	26 808	85.01 % 82.88 %	11.34 % 14.51 %	3.64 % 2.61 %
Finance	699 30662	564 23480	106 6158	29 1024	80.69 % 76.58 %	15.16 % 20.08 %	4.15 % 3.34 %
Health	703 30761	560 23816	106 5967	37 978	79.66 % 77.42 %	15.08 % 19.40 %	5.26 % 3.18 %
Pets	671 30603	565 25112	83 4700	23 791	84.20 % 82.06 %	12.37 % 15.36 %	3.43 % 2.58 %
Sport & Fitness	712 31070	585 24399	101 5714	26 957	82.16 % 78.53 %	14.19 % 18.39 %	3.65 % 3.08 %
Job & Career	687 31686	563 24658	103 6043	21 985	81.95 % 77.82 %	14.99 % 19.07 %	3.06 % 3.11 %
Dating	677 30454	545 22849	103 6610	29 995	80.50 % 75.03 %	15.21 % 21.70 %	4.28 % 3.27 %
Other	698 31116	582 25495	87 4822	29 799	83.38 % 81.94 %	12.46 % 15.50 %	4.15 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 40011	522 30713	120 8062	39 1236	76.65 % 76.76 %	17.62 % 20.15 %	5.73 % 3.09 %
Outlook Mail	682 40526	557 31250	100 7998	25 1278	81.67 % 77.11 %	14.66 % 19.74 %	3.67 % 3.15 %
Yahoo Mail	743 39685	603 31562	101 6911	39 1212	81.16 % 79.53 %	13.59 % 17.41 %	5.25 % 3.05 %
AOL Mail	679 40152	569 31961	91 7006	19 1185	83.80 % 79.60 %	13.40 % 17.45 %	2.80 % 2.95 %
Mail.com	682 39948	563 32229	85 6593	34 1126	82.55 % 80.68 %	12.46 % 16.50 %	4.99 % 2.82 %
Yandex Mail	674 39834	550 31119	100 7476	24 1239	81.60 % 78.12 %	14.84 % 18.77 %	3.56 % 3.11 %
GMX Mail	677 39812	574 32103	79 6693	24 1016	84.79 % 80.64 %	11.67 % 16.81 %	3.55 % 2.55 %
Zoho Mail	717 39835	609 32556	84 6231	24 1048	84.94 % 81.73 %	11.72 % 15.64 %	3.35 % 2.63 %
ProtonMail	690 40479	590 33052	76 6444	24 983	85.51 % 81.65 %	11.01 % 15.92 %	3.48 % 2.43 %
Custom Mail	636 39241	556 32625	69 5660	11 956	87.42 % 83.14 %	10.85 % 14.42 %	1.73 % 2.44 %
iCloud Mail	716 628	569 470	122 117	25 41	79.47 % 74.84 %	17.04 % 18.63 %	3.49 % 6.53 %
Tuta	689 700	584 580	80 96	25 24	84.76 % 82.86 %	11.61 % 13.71 %	3.63 % 3.43 %
Juno.com	664 661	573 557	72 84	19 20	86.30 % 84.27 %	10.84 % 12.71 %	2.86 % 3.03 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.