Amazon SES and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 464.301	60.903 373.437	7.663 77.328	2.145 13.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 80.43 %	10.84 % 16.65 %	3.03 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 35449	4775 29613	467 4957	124 879	88.99 % 83.54 %	8.70 % 13.98 %	2.31 % 2.48 %
Elektronics	5513 36158	4825 29379	546 5782	142 997	87.52 % 81.25 %	9.90 % 15.99 %	2.58 % 2.76 %
Entertainment	5474 35823	4714 28783	595 6009	165 1031	86.12 % 80.35 %	10.87 % 16.77 %	3.01 % 2.88 %
Cosmetics & Beauty	5483 35302	4703 28395	600 5915	180 992	85.77 % 80.43 %	10.94 % 16.76 %	3.28 % 2.81 %
Food & Drink	5431 35637	4821 29703	481 5033	129 901	88.77 % 83.35 %	8.86 % 14.12 %	2.38 % 2.53 %
Home & Garden	5531 35793	4903 29811	490 5018	138 964	88.65 % 83.29 %	8.86 % 14.02 %	2.50 % 2.69 %
Finance	5441 35551	4533 27449	710 6887	198 1215	83.31 % 77.21 %	13.05 % 19.37 %	3.64 % 3.42 %
Health	5394 35615	4563 27834	643 6627	188 1154	84.59 % 78.15 %	11.92 % 18.61 %	3.49 % 3.24 %
Pets	5401 35488	4707 29254	528 5278	166 956	87.15 % 82.43 %	9.78 % 14.87 %	3.07 % 2.69 %
Sport & Fitness	5481 35855	4646 28333	660 6381	175 1141	84.77 % 79.02 %	12.04 % 17.80 %	3.19 % 3.18 %
Job & Career	5387 36558	4514 28625	698 6766	175 1167	83.79 % 78.30 %	12.96 % 18.51 %	3.25 % 3.19 %
Dating	5355 35187	4472 26690	691 7299	192 1198	83.51 % 75.85 %	12.90 % 20.74 %	3.59 % 3.40 %
Other	5454 35885	4727 29568	554 5376	173 941	86.67 % 82.40 %	10.16 % 14.98 %	3.17 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 44964	4434 34587	837 8910	238 1467	80.49 % 76.92 %	15.19 % 19.82 %	4.32 % 3.26 %
Outlook Mail	5392 45421	4570 35272	661 8688	161 1461	84.76 % 77.66 %	12.26 % 19.13 %	2.99 % 3.22 %
Yahoo Mail	5500 44382	4705 35480	621 7522	174 1380	85.55 % 79.94 %	11.29 % 16.95 %	3.16 % 3.11 %
AOL Mail	5323 44918	4562 35936	601 7635	160 1347	85.70 % 80.00 %	11.29 % 17.00 %	3.01 % 3.00 %
Mail.com	5465 44750	4730 36292	569 7173	166 1285	86.55 % 81.10 %	10.41 % 16.03 %	3.04 % 2.87 %
Yandex Mail	5401 44806	4542 35207	673 8178	186 1421	84.10 % 78.58 %	12.46 % 18.25 %	3.44 % 3.17 %
GMX Mail	5407 44619	4757 36214	500 7230	150 1175	87.98 % 81.16 %	9.25 % 16.20 %	2.77 % 2.63 %
Zoho Mail	5584 44692	4922 36723	515 6772	147 1197	88.14 % 82.17 %	9.22 % 15.15 %	2.63 % 2.68 %
ProtonMail	5388 45402	4781 37297	464 6964	143 1141	88.73 % 82.15 %	8.61 % 15.34 %	2.65 % 2.51 %
Custom Mail	5329 44114	4744 36847	461 6175	124 1092	89.02 % 83.53 %	8.65 % 14.00 %	2.33 % 2.48 %
iCloud Mail	5558 5399	4547 4297	802 882	209 220	81.81 % 79.59 %	14.43 % 16.34 %	3.76 % 4.07 %
Tuta	5383 5373	4747 4581	492 616	144 176	88.19 % 85.26 %	9.14 % 11.46 %	2.68 % 3.28 %
Juno.com	5472 5461	4862 4704	467 583	143 174	88.85 % 86.14 %	8.53 % 10.68 %	2.61 % 3.19 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.