Amazon SES and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 437.246	37.888 350.700	5.018 73.945	1.422 12.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 80.21 %	11.32 % 16.91 %	3.21 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33405	2974 27843	308 4745	85 817	88.33 % 83.35 %	9.15 % 14.20 %	2.52 % 2.45 %
Elektronics	3485 33963	3026 27513	361 5526	98 924	86.83 % 81.01 %	10.36 % 16.27 %	2.81 % 2.72 %
Entertainment	3424 33717	2918 27009	388 5744	118 964	85.22 % 80.10 %	11.33 % 17.04 %	3.45 % 2.86 %
Cosmetics & Beauty	3469 33276	2956 26702	398 5661	115 913	85.21 % 80.24 %	11.47 % 17.01 %	3.32 % 2.74 %
Food & Drink	3318 33556	2931 27910	305 4815	82 831	88.34 % 83.17 %	9.19 % 14.35 %	2.47 % 2.48 %
Home & Garden	3457 33604	3035 27925	322 4784	100 895	87.79 % 83.10 %	9.31 % 14.24 %	2.89 % 2.66 %
Finance	3435 33516	2838 25792	468 6589	129 1135	82.62 % 76.95 %	13.62 % 19.66 %	3.76 % 3.39 %
Health	3419 33534	2870 26116	426 6345	123 1073	83.94 % 77.88 %	12.46 % 18.92 %	3.60 % 3.20 %
Pets	3333 33421	2878 27499	343 5038	112 884	86.35 % 82.28 %	10.29 % 15.07 %	3.36 % 2.65 %
Sport & Fitness	3464 33797	2918 26626	435 6096	111 1075	84.24 % 78.78 %	12.56 % 18.04 %	3.20 % 3.18 %
Job & Career	3415 34505	2847 26947	456 6465	112 1093	83.37 % 78.10 %	13.35 % 18.74 %	3.28 % 3.17 %
Dating	3331 33195	2758 25073	448 7010	125 1112	82.80 % 75.53 %	13.45 % 21.12 %	3.75 % 3.35 %
Other	3411 33757	2939 27745	360 5127	112 885	86.16 % 82.19 %	10.55 % 15.19 %	3.28 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 42825	2784 32907	547 8547	166 1371	79.61 % 76.84 %	15.64 % 19.96 %	4.75 % 3.20 %
Outlook Mail	3327 43304	2787 33529	424 8395	116 1380	83.77 % 77.43 %	12.74 % 19.39 %	3.49 % 3.19 %
Yahoo Mail	3487 42395	2963 33820	406 7271	118 1304	84.97 % 79.77 %	11.64 % 17.15 %	3.38 % 3.08 %
AOL Mail	3283 42809	2790 34178	390 7359	103 1272	84.98 % 79.84 %	11.88 % 17.19 %	3.14 % 2.97 %
Mail.com	3482 42703	2979 34555	383 6932	120 1216	85.55 % 80.92 %	11.00 % 16.23 %	3.45 % 2.85 %
Yandex Mail	3405 42643	2837 33425	444 7871	124 1347	83.32 % 78.38 %	13.04 % 18.46 %	3.64 % 3.16 %
GMX Mail	3320 42550	2898 34450	322 6998	100 1102	87.29 % 80.96 %	9.70 % 16.45 %	3.01 % 2.59 %
Zoho Mail	3513 42546	3087 34871	337 6539	89 1136	87.87 % 81.96 %	9.59 % 15.37 %	2.53 % 2.67 %
ProtonMail	3388 43266	2988 35448	307 6744	93 1074	88.19 % 81.93 %	9.06 % 15.59 %	2.74 % 2.48 %
Custom Mail	3372 42066	2983 35066	307 5958	82 1042	88.46 % 83.36 %	9.10 % 14.16 %	2.43 % 2.48 %
iCloud Mail	3517 3352	2862 2653	527 561	128 138	81.38 % 79.15 %	14.98 % 16.74 %	3.64 % 4.12 %
Tuta	3361 3386	2943 2880	320 400	98 106	87.56 % 85.06 %	9.52 % 11.81 %	2.92 % 3.13 %
Juno.com	3376 3401	2987 2918	304 370	85 113	88.48 % 85.80 %	9.00 % 10.88 %	2.52 % 3.32 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.