Amazon SES and Klick-Tipp Email Deliverability Comparison

Amazon SES

Klick-Tipp

In this comparison, the deliverability of Amazon SES and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.931	58.159 60.201	16.629 15.259	2.127 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 78.25 %	21.62 % 19.83 %	2.77 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5964	4603 4625	1336 1233	175 106	75.29 % 77.55 %	21.85 % 20.67 %	2.86 % 1.78 %
Elektronics	5727 5997	4319 4698	1237 1195	171 104	75.41 % 78.34 %	21.60 % 19.93 %	2.99 % 1.73 %
Entertainment	5928 5971	4505 4671	1263 1180	160 120	76.00 % 78.23 %	21.31 % 19.76 %	2.70 % 2.01 %
Cosmetics & Beauty	5686 6233	4333 4904	1202 1191	151 138	76.20 % 78.68 %	21.14 % 19.11 %	2.66 % 2.21 %
Food & Drink	6029 5954	4542 4617	1310 1231	177 106	75.34 % 77.54 %	21.73 % 20.68 %	2.94 % 1.78 %
Home & Garden	5919 5761	4427 4467	1327 1185	165 109	74.79 % 77.54 %	22.42 % 20.57 %	2.79 % 1.89 %
Finance	5822 6134	4623 5031	1048 982	151 121	79.41 % 82.02 %	18.00 % 16.01 %	2.59 % 1.97 %
Health	5742 5850	4494 4791	1093 940	155 119	78.27 % 81.90 %	19.04 % 16.07 %	2.70 % 2.03 %
Pets	5837 5901	4411 4579	1270 1207	156 115	75.57 % 77.60 %	21.76 % 20.45 %	2.67 % 1.95 %
Sport & Fitness	5959 5861	4485 4555	1305 1192	169 114	75.26 % 77.72 %	21.90 % 20.34 %	2.84 % 1.95 %
Job & Career	5969 5852	4390 4456	1414 1292	165 104	73.55 % 76.14 %	23.69 % 22.08 %	2.76 % 1.78 %
Dating	6086 5697	4336 4214	1589 1377	161 106	71.25 % 73.97 %	26.11 % 24.17 %	2.65 % 1.86 %
Other	6097 5756	4691 4593	1235 1054	171 109	76.94 % 79.79 %	20.26 % 18.31 %	2.80 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5451	4047 4094	1389 1258	158 99	72.35 % 75.11 %	24.83 % 23.08 %	2.82 % 1.82 %
Outlook Mail	5617 5695	4164 4365	1300 1210	153 120	74.13 % 76.65 %	23.14 % 21.25 %	2.72 % 2.11 %
Yahoo Mail	5486 5526	4073 4293	1257 1120	156 113	74.24 % 77.69 %	22.91 % 20.27 %	2.84 % 2.04 %
AOL Mail	5505 5406	4127 4159	1232 1146	146 101	74.97 % 76.93 %	22.38 % 21.20 %	2.65 % 1.87 %
Mail.com	5447 5390	4168 4273	1131 1013	148 104	76.52 % 79.28 %	20.76 % 18.79 %	2.72 % 1.93 %
Yandex Mail	5546 5515	4197 4276	1215 1136	134 103	75.68 % 77.53 %	21.91 % 20.60 %	2.42 % 1.87 %
GMX Mail	5485 5402	4068 4129	1275 1169	142 104	74.17 % 76.43 %	23.25 % 21.64 %	2.59 % 1.93 %
Zoho Mail	5364 5407	4118 4262	1094 1046	152 99	76.77 % 78.82 %	20.40 % 19.35 %	2.83 % 1.83 %
ProtonMail	5613 5354	4375 4261	1078 989	160 104	77.94 % 79.59 %	19.21 % 18.47 %	2.85 % 1.94 %
Custom Mail	5239 5513	4086 4487	999 925	154 101	77.99 % 81.39 %	19.07 % 16.78 %	2.94 % 1.83 %
iCloud Mail	5587 5526	3997 4132	1429 1288	161 106	71.54 % 74.77 %	25.58 % 23.31 %	2.88 % 1.92 %
Tuta	5710 5589	4463 4481	1082 1000	165 108	78.16 % 80.18 %	18.95 % 17.89 %	2.89 % 1.93 %
Juno.com	5302 5690	4078 4565	1076 1014	148 111	76.91 % 80.23 %	20.29 % 17.82 %	2.79 % 1.95 %
Mailfence	5420 5467	4198 4424	1072 945	150 98	77.45 % 80.92 %	19.78 % 17.29 %	2.77 % 1.79 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.