Amazon SES and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 455.354	53.094 365.851	6.813 76.257	1.902 13.246

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 80.34 %	11.02 % 16.75 %	3.08 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 34802	4192 29049	419 4895	109 858	88.81 % 83.47 %	8.88 % 14.07 %	2.31 % 2.47 %
Elektronics	4776 35403	4171 28737	482 5696	123 970	87.33 % 81.17 %	10.09 % 16.09 %	2.58 % 2.74 %
Entertainment	4756 35090	4077 28162	527 5920	152 1008	85.72 % 80.26 %	11.08 % 16.87 %	3.20 % 2.87 %
Cosmetics & Beauty	4777 34636	4088 27832	535 5836	154 968	85.58 % 80.36 %	11.20 % 16.85 %	3.22 % 2.79 %
Food & Drink	4706 34938	4169 29089	421 4965	116 884	88.59 % 83.26 %	8.95 % 14.21 %	2.46 % 2.53 %
Home & Garden	4845 35066	4282 29176	438 4945	125 945	88.38 % 83.20 %	9.04 % 14.10 %	2.58 % 2.69 %
Finance	4786 34905	3975 26922	635 6794	176 1189	83.05 % 77.13 %	13.27 % 19.46 %	3.68 % 3.41 %
Health	4729 34938	3993 27276	571 6535	165 1127	84.44 % 78.07 %	12.07 % 18.70 %	3.49 % 3.23 %
Pets	4720 34803	4094 28668	471 5204	155 931	86.74 % 82.37 %	9.98 % 14.95 %	3.28 % 2.68 %
Sport & Fitness	4840 35141	4094 27735	592 6285	154 1121	84.59 % 78.92 %	12.23 % 17.89 %	3.18 % 3.19 %
Job & Career	4734 35906	3959 28084	620 6673	155 1149	83.63 % 78.22 %	13.10 % 18.58 %	3.27 % 3.20 %
Dating	4657 34544	3875 26160	613 7210	169 1174	83.21 % 75.73 %	13.16 % 20.87 %	3.63 % 3.40 %
Other	4763 35182	4125 28961	489 5299	149 922	86.61 % 82.32 %	10.27 % 15.06 %	3.13 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 44263	3870 34036	742 8794	214 1433	80.19 % 76.89 %	15.38 % 19.87 %	4.43 % 3.24 %
Outlook Mail	4719 44715	3990 34681	586 8601	143 1433	84.55 % 77.56 %	12.42 % 19.24 %	3.03 % 3.20 %
Yahoo Mail	4812 43756	4106 34954	550 7444	156 1358	85.33 % 79.88 %	11.43 % 17.01 %	3.24 % 3.10 %
AOL Mail	4619 44208	3947 35335	531 7548	141 1325	85.45 % 79.93 %	11.50 % 17.07 %	3.05 % 3.00 %
Mail.com	4838 44071	4174 35713	514 7095	150 1263	86.28 % 81.04 %	10.62 % 16.10 %	3.10 % 2.87 %
Yandex Mail	4778 44148	4004 34659	605 8089	169 1400	83.80 % 78.51 %	12.66 % 18.32 %	3.54 % 3.17 %
GMX Mail	4720 43924	4138 35617	446 7155	136 1152	87.67 % 81.09 %	9.45 % 16.29 %	2.88 % 2.62 %
Zoho Mail	4852 44005	4271 36123	455 6701	126 1181	88.03 % 82.09 %	9.38 % 15.23 %	2.60 % 2.68 %
ProtonMail	4705 44668	4161 36655	414 6893	130 1120	88.44 % 82.06 %	8.80 % 15.43 %	2.76 % 2.51 %
Custom Mail	4642 43408	4125 36229	410 6101	107 1078	88.86 % 83.46 %	8.83 % 14.06 %	2.31 % 2.48 %
iCloud Mail	4873 4737	3982 3758	710 782	181 197	81.72 % 79.33 %	14.57 % 16.51 %	3.71 % 4.16 %
Tuta	4698 4689	4132 3993	438 544	128 152	87.95 % 85.16 %	9.32 % 11.60 %	2.72 % 3.24 %
Juno.com	4727 4762	4194 4098	412 510	121 154	88.72 % 86.06 %	8.72 % 10.71 %	2.56 % 3.23 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.