Amazon SES and Klick-Tipp Email Deliverability Comparison

Amazon SES

Klick-Tipp

In this comparison, the deliverability of Amazon SES and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.873	51.232 50.389	12.207 12.397	1.447 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 78.89 %	18.94 % 19.41 %	2.24 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4769	3818 3784	949 904	104 107	78.92 % 79.35 %	19.62 % 18.96 %	2.15 % 2.24 %
Elektronics	5000 5031	3966 3986	937 976	111 115	79.32 % 79.23 %	18.74 % 19.40 %	2.22 % 2.29 %
Entertainment	4804 4996	3820 3939	908 970	104 123	79.52 % 78.84 %	18.90 % 19.42 %	2.16 % 2.46 %
Cosmetics & Beauty	5054 4911	4039 3859	942 988	106 115	79.92 % 78.58 %	18.64 % 20.12 %	2.10 % 2.34 %
Food & Drink	5071 4853	4017 3810	974 945	117 119	79.22 % 78.51 %	19.21 % 19.47 %	2.31 % 2.45 %
Home & Garden	5106 4861	4034 3841	997 945	117 110	79.01 % 79.02 %	19.53 % 19.44 %	2.29 % 2.26 %
Finance	4930 4794	4057 3891	795 806	110 122	82.29 % 81.16 %	16.13 % 16.81 %	2.23 % 2.54 %
Health	4996 5001	4104 4023	815 898	108 119	82.15 % 80.44 %	16.31 % 17.96 %	2.16 % 2.38 %
Pets	4837 4911	3817 3861	954 944	113 116	78.91 % 78.62 %	19.72 % 19.22 %	2.34 % 2.36 %
Sport & Fitness	4943 4901	3899 3858	961 978	111 124	78.88 % 78.72 %	19.44 % 19.96 %	2.25 % 2.53 %
Job & Career	5131 4779	4005 3678	1041 1007	112 122	78.05 % 76.96 %	20.29 % 21.07 %	2.18 % 2.55 %
Dating	4758 5057	3634 3839	1053 1118	110 114	76.38 % 75.91 %	22.13 % 22.11 %	2.31 % 2.25 %
Other	4988 5009	4022 4020	881 918	124 110	80.63 % 80.26 %	17.66 % 18.33 %	2.49 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4649	3677 3565	998 1015	103 109	77.25 % 76.68 %	20.97 % 21.83 %	2.16 % 2.34 %
Outlook Mail	4626 4749	3627 3697	927 973	104 109	78.40 % 77.85 %	20.04 % 20.49 %	2.25 % 2.30 %
Yahoo Mail	4532 4629	3628 3609	831 921	101 110	80.05 % 77.97 %	18.34 % 19.90 %	2.23 % 2.38 %
AOL Mail	4780 4730	3790 3675	923 979	101 108	79.29 % 77.70 %	19.31 % 20.70 %	2.11 % 2.28 %
Mail.com	4596 4526	3690 3634	839 803	100 106	80.29 % 80.29 %	18.26 % 17.74 %	2.18 % 2.34 %
Yandex Mail	4673 4794	3696 3770	917 958	111 110	79.09 % 78.64 %	19.62 % 19.98 %	2.38 % 2.29 %
GMX Mail	4736 4797	3738 3728	914 991	109 112	78.93 % 77.72 %	19.30 % 20.66 %	2.30 % 2.33 %
Zoho Mail	4798 4584	3835 3665	896 852	107 108	79.93 % 79.95 %	18.67 % 18.59 %	2.23 % 2.36 %
ProtonMail	4839 4648	3916 3732	831 823	107 114	80.93 % 80.29 %	17.17 % 17.71 %	2.21 % 2.45 %
Custom Mail	4720 4668	3865 3793	801 787	101 117	81.89 % 81.26 %	16.97 % 16.86 %	2.14 % 2.51 %
iCloud Mail	4771 4577	3666 3500	1030 1022	118 116	76.84 % 76.47 %	21.59 % 22.33 %	2.47 % 2.53 %
Tuta	4800 4705	3868 3735	871 880	115 120	80.58 % 79.38 %	18.15 % 18.70 %	2.40 % 2.55 %
Juno.com	4639 4621	3747 3722	802 833	100 105	80.77 % 80.55 %	17.29 % 18.03 %	2.16 % 2.27 %
Mailfence	3186 3196	2489 2564	627 560	70 72	78.12 % 80.23 %	19.68 % 17.52 %	2.20 % 2.25 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.