Amazon SES and AWeber Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 401.801	7.419 320.558	1.179 68.523	332 12.720

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 79.78 %	13.20 % 17.05 %	3.72 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 31345	527 25907	68 4525	22 913	85.41 % 82.65 %	11.02 % 14.44 %	3.57 % 2.91 %
Elektronics	707 31149	595 25040	87 5157	25 952	84.16 % 80.39 %	12.31 % 16.56 %	3.54 % 3.06 %
Entertainment	677 30670	568 24353	88 5306	21 1011	83.90 % 79.40 %	13.00 % 17.30 %	3.10 % 3.30 %
Cosmetics & Beauty	743 30866	613 24625	97 5263	33 978	82.50 % 79.78 %	13.06 % 17.05 %	4.44 % 3.17 %
Food & Drink	625 30841	545 25547	69 4433	11 861	87.20 % 82.83 %	11.04 % 14.37 %	1.76 % 2.79 %
Home & Garden	714 31197	607 25837	81 4451	26 909	85.01 % 82.82 %	11.34 % 14.27 %	3.64 % 2.91 %
Finance	699 30828	564 23568	106 6185	29 1075	80.69 % 76.45 %	15.16 % 20.06 %	4.15 % 3.49 %
Health	703 30705	560 23706	106 5956	37 1043	79.66 % 77.21 %	15.08 % 19.40 %	5.26 % 3.40 %
Pets	671 31050	565 25438	83 4703	23 909	84.20 % 81.93 %	12.37 % 15.15 %	3.43 % 2.93 %
Sport & Fitness	712 30505	585 24009	101 5472	26 1024	82.16 % 78.71 %	14.19 % 17.94 %	3.65 % 3.36 %
Job & Career	687 30612	563 23821	103 5716	21 1075	81.95 % 77.82 %	14.99 % 18.67 %	3.06 % 3.51 %
Dating	677 30738	545 23037	103 6625	29 1076	80.50 % 74.95 %	15.21 % 21.55 %	4.28 % 3.50 %
Other	698 31295	582 25670	87 4731	29 894	83.38 % 82.03 %	12.46 % 15.12 %	4.15 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 39747	522 30440	120 7904	39 1403	76.65 % 76.58 %	17.62 % 19.89 %	5.73 % 3.53 %
Outlook Mail	682 40083	557 30844	100 7779	25 1460	81.67 % 76.95 %	14.66 % 19.41 %	3.67 % 3.64 %
Yahoo Mail	743 40104	603 31942	101 6923	39 1239	81.16 % 79.65 %	13.59 % 17.26 %	5.25 % 3.09 %
AOL Mail	679 39695	569 31593	91 6815	19 1287	83.80 % 79.59 %	13.40 % 17.17 %	2.80 % 3.24 %
Mail.com	682 40389	563 32584	85 6585	34 1220	82.55 % 80.68 %	12.46 % 16.30 %	4.99 % 3.02 %
Yandex Mail	674 40157	550 31353	100 7431	24 1373	81.60 % 78.08 %	14.84 % 18.50 %	3.56 % 3.42 %
GMX Mail	677 40363	574 32463	79 6692	24 1208	84.79 % 80.43 %	11.67 % 16.58 %	3.55 % 2.99 %
Zoho Mail	717 39814	609 32444	84 6224	24 1146	84.94 % 81.49 %	11.72 % 15.63 %	3.35 % 2.88 %
ProtonMail	690 39753	590 32402	76 6194	24 1157	85.51 % 81.51 %	11.01 % 15.58 %	3.48 % 2.91 %
Custom Mail	636 39695	556 32842	69 5704	11 1149	87.42 % 82.74 %	10.85 % 14.37 %	1.73 % 2.89 %
iCloud Mail	716 664	569 524	122 114	25 26	79.47 % 78.92 %	17.04 % 17.17 %	3.49 % 3.92 %
Tuta	689 673	584 560	80 83	25 30	84.76 % 83.21 %	11.61 % 12.33 %	3.63 % 4.46 %
Juno.com	664 664	573 567	72 75	19 22	86.30 % 85.39 %	10.84 % 11.30 %	2.86 % 3.31 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.