ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 402.780	372.303 303.984	71.546 83.770	12.238 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 75.47 %	15.69 % 20.80 %	2.68 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 30967	29019 24340	4406 5573	804 1054	84.78 % 78.60 %	12.87 % 18.00 %	2.35 % 3.40 %
Elektronics	35137 30895	28963 23568	5280 6254	894 1073	82.43 % 76.28 %	15.03 % 20.24 %	2.54 % 3.47 %
Entertainment	34506 31027	28125 23293	5468 6580	913 1154	81.51 % 75.07 %	15.85 % 21.21 %	2.65 % 3.72 %
Cosmetics & Beauty	34911 30995	28466 23278	5505 6495	940 1222	81.54 % 75.10 %	15.77 % 20.95 %	2.69 % 3.94 %
Food & Drink	34614 31626	29311 24770	4482 5807	821 1049	84.68 % 78.32 %	12.95 % 18.36 %	2.37 % 3.32 %
Home & Garden	35529 31435	30006 24684	4712 5724	811 1027	84.45 % 78.52 %	13.26 % 18.21 %	2.28 % 3.27 %
Finance	35291 31001	27664 22348	6573 7319	1054 1334	78.39 % 72.09 %	18.63 % 23.61 %	2.99 % 4.30 %
Health	35086 30974	27819 22552	6278 7177	989 1245	79.29 % 72.81 %	17.89 % 23.17 %	2.82 % 4.02 %
Pets	35519 31300	29747 24299	4908 5924	864 1077	83.75 % 77.63 %	13.82 % 18.93 %	2.43 % 3.44 %
Sport & Fitness	35298 30500	28364 22771	5896 6521	1038 1208	80.36 % 74.66 %	16.70 % 21.38 %	2.94 % 3.96 %
Job & Career	35521 30761	28240 22618	6196 6889	1085 1254	79.50 % 73.53 %	17.44 % 22.40 %	3.05 % 4.08 %
Dating	34973 30610	26959 21675	6913 7709	1101 1226	77.09 % 70.81 %	19.77 % 25.18 %	3.15 % 4.01 %
Other	35473 30689	29620 23788	4929 5798	924 1103	83.50 % 77.51 %	13.90 % 18.89 %	2.60 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 40872	34886 29396	8471 9825	1398 1651	77.95 % 71.92 %	18.93 % 24.04 %	3.12 % 4.04 %
Outlook Mail	44082 39335	34804 28795	8040 8946	1238 1594	78.95 % 73.20 %	18.24 % 22.74 %	2.81 % 4.05 %
Yahoo Mail	43784 39623	35661 29861	6912 8266	1211 1496	81.45 % 75.36 %	15.79 % 20.86 %	2.77 % 3.78 %
AOL Mail	44372 40403	36005 30219	7117 8592	1250 1592	81.14 % 74.79 %	16.04 % 21.27 %	2.82 % 3.94 %
Mail.com	44349 40085	36567 30627	6642 8007	1140 1451	82.45 % 76.41 %	14.98 % 19.98 %	2.57 % 3.62 %
Yandex Mail	44084 39964	35240 29495	7552 8908	1292 1561	79.94 % 73.80 %	17.13 % 22.29 %	2.93 % 3.91 %
GMX Mail	43762 39884	36035 30400	6690 8097	1037 1387	82.34 % 76.22 %	15.29 % 20.30 %	2.37 % 3.48 %
Zoho Mail	44586 39823	37101 30796	6399 7635	1086 1392	83.21 % 77.33 %	14.35 % 19.17 %	2.44 % 3.50 %
ProtonMail	44435 40373	37038 31130	6300 7817	1097 1426	83.35 % 77.11 %	14.18 % 19.36 %	2.47 % 3.53 %
Custom Mail	43691 40291	36930 31574	5748 7332	1013 1385	84.53 % 78.36 %	13.16 % 18.20 %	2.32 % 3.44 %
iCloud Mail	4644 712	3738 535	711 141	195 36	80.49 % 75.14 %	15.31 % 19.80 %	4.20 % 5.06 %
Tuta	4718 725	4072 595	495 106	151 24	86.31 % 82.07 %	10.49 % 14.62 %	3.20 % 3.31 %
Juno.com	4825 690	4226 561	469 98	130 31	87.59 % 81.30 %	9.72 % 14.20 %	2.69 % 4.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.