ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 402.780	357.292 303.984	69.479 83.770	11.672 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.47 %	15.85 % 20.80 %	2.66 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 30967	27858 24340	4273 5573	760 1054	84.70 % 78.60 %	12.99 % 18.00 %	2.31 % 3.40 %
Elektronics	33773 30895	27792 23568	5130 6254	851 1073	82.29 % 76.28 %	15.19 % 20.24 %	2.52 % 3.47 %
Entertainment	33133 31027	26952 23293	5304 6580	877 1154	81.34 % 75.07 %	16.01 % 21.21 %	2.65 % 3.72 %
Cosmetics & Beauty	33616 30995	27354 23278	5355 6495	907 1222	81.37 % 75.10 %	15.93 % 20.95 %	2.70 % 3.94 %
Food & Drink	33295 31626	28152 24770	4352 5807	791 1049	84.55 % 78.32 %	13.07 % 18.36 %	2.38 % 3.32 %
Home & Garden	34189 31435	28836 24684	4581 5724	772 1027	84.34 % 78.52 %	13.40 % 18.21 %	2.26 % 3.27 %
Finance	33913 31001	26517 22348	6382 7319	1014 1334	78.19 % 72.09 %	18.82 % 23.61 %	2.99 % 4.30 %
Health	33706 30974	26659 22552	6101 7177	946 1245	79.09 % 72.81 %	18.10 % 23.17 %	2.81 % 4.02 %
Pets	34118 31300	28540 24299	4758 5924	820 1077	83.65 % 77.63 %	13.95 % 18.93 %	2.40 % 3.44 %
Sport & Fitness	33838 30500	27140 22771	5710 6521	988 1208	80.21 % 74.66 %	16.87 % 21.38 %	2.92 % 3.96 %
Job & Career	34243 30761	27182 22618	6026 6889	1035 1254	79.38 % 73.53 %	17.60 % 22.40 %	3.02 % 4.08 %
Dating	33613 30610	25854 21675	6723 7709	1036 1226	76.92 % 70.81 %	20.00 % 25.18 %	3.08 % 4.01 %
Other	34115 30689	28456 23788	4784 5798	875 1103	83.41 % 77.51 %	14.02 % 18.89 %	2.56 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 40872	33783 29396	8244 9825	1336 1651	77.91 % 71.92 %	19.01 % 24.04 %	3.08 % 4.04 %
Outlook Mail	42674 39335	33614 28795	7859 8946	1201 1594	78.77 % 73.20 %	18.42 % 22.74 %	2.81 % 4.05 %
Yahoo Mail	42411 39623	34487 29861	6751 8266	1173 1496	81.32 % 75.36 %	15.92 % 20.86 %	2.77 % 3.78 %
AOL Mail	43021 40403	34856 30219	6955 8592	1210 1592	81.02 % 74.79 %	16.17 % 21.27 %	2.81 % 3.94 %
Mail.com	43000 40085	35412 30627	6490 8007	1098 1451	82.35 % 76.41 %	15.09 % 19.98 %	2.55 % 3.62 %
Yandex Mail	42689 39964	34080 29495	7368 8908	1241 1561	79.83 % 73.80 %	17.26 % 22.29 %	2.91 % 3.91 %
GMX Mail	42372 39884	34837 30400	6546 8097	989 1387	82.22 % 76.22 %	15.45 % 20.30 %	2.33 % 3.48 %
Zoho Mail	43274 39823	35962 30796	6265 7635	1047 1392	83.10 % 77.33 %	14.48 % 19.17 %	2.42 % 3.50 %
ProtonMail	43071 40373	35850 31130	6171 7817	1050 1426	83.23 % 77.11 %	14.33 % 19.36 %	2.44 % 3.53 %
Custom Mail	42357 40291	35756 31574	5623 7332	978 1385	84.42 % 78.36 %	13.28 % 18.20 %	2.31 % 3.44 %
iCloud Mail	3329 712	2679 535	508 141	142 36	80.47 % 75.14 %	15.26 % 19.80 %	4.27 % 5.06 %
Tuta	3430 725	2959 595	362 106	109 24	86.27 % 82.07 %	10.55 % 14.62 %	3.18 % 3.31 %
Juno.com	3452 690	3017 561	337 98	98 31	87.40 % 81.30 %	9.76 % 14.20 %	2.84 % 4.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.