ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 40.838	357.292 28.449	69.479 11.943	11.672 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 69.66 %	15.85 % 29.24 %	2.66 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3108	27858 2310	4273 763	760 35	84.70 % 74.32 %	12.99 % 24.55 %	2.31 % 1.13 %
Elektronics	33773 3168	27792 2203	5130 930	851 35	82.29 % 69.54 %	15.19 % 29.36 %	2.52 % 1.10 %
Entertainment	33133 3097	26952 2149	5304 920	877 28	81.34 % 69.39 %	16.01 % 29.71 %	2.65 % 0.90 %
Cosmetics & Beauty	33616 3104	27354 2138	5355 928	907 38	81.37 % 68.88 %	15.93 % 29.90 %	2.70 % 1.22 %
Food & Drink	33295 2988	28152 2221	4352 729	791 38	84.55 % 74.33 %	13.07 % 24.40 %	2.38 % 1.27 %
Home & Garden	34189 3198	28836 2374	4581 790	772 34	84.34 % 74.23 %	13.40 % 24.70 %	2.26 % 1.06 %
Finance	33913 3213	26517 2065	6382 1111	1014 37	78.19 % 64.27 %	18.82 % 34.58 %	2.99 % 1.15 %
Health	33706 3194	26659 2052	6101 1109	946 33	79.09 % 64.25 %	18.10 % 34.72 %	2.81 % 1.03 %
Pets	34118 3075	28540 2277	4758 768	820 30	83.65 % 74.05 %	13.95 % 24.98 %	2.40 % 0.98 %
Sport & Fitness	33838 3244	27140 2247	5710 961	988 36	80.21 % 69.27 %	16.87 % 29.62 %	2.92 % 1.11 %
Job & Career	34243 3038	27182 2106	6026 898	1035 34	79.38 % 69.32 %	17.60 % 29.56 %	3.02 % 1.12 %
Dating	33613 3120	25854 1854	6723 1226	1036 40	76.92 % 59.42 %	20.00 % 39.29 %	3.08 % 1.28 %
Other	34115 3291	28456 2453	4784 810	875 28	83.41 % 74.54 %	14.02 % 24.61 %	2.56 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3918	33783 2512	8244 1366	1336 40	77.91 % 64.11 %	19.01 % 34.86 %	3.08 % 1.02 %
Outlook Mail	42674 4078	33614 2660	7859 1375	1201 43	78.77 % 65.23 %	18.42 % 33.72 %	2.81 % 1.05 %
Yahoo Mail	42411 4200	34487 2966	6751 1187	1173 47	81.32 % 70.62 %	15.92 % 28.26 %	2.77 % 1.12 %
AOL Mail	43021 4366	34856 3106	6955 1213	1210 47	81.02 % 71.14 %	16.17 % 27.78 %	2.81 % 1.08 %
Mail.com	43000 4218	35412 3033	6490 1137	1098 48	82.35 % 71.91 %	15.09 % 26.96 %	2.55 % 1.14 %
Yandex Mail	42689 4051	34080 2782	7368 1223	1241 46	79.83 % 68.67 %	17.26 % 30.19 %	2.91 % 1.14 %
GMX Mail	42372 4002	34837 2712	6546 1243	989 47	82.22 % 67.77 %	15.45 % 31.06 %	2.33 % 1.17 %
Zoho Mail	43274 3898	35962 2817	6265 1038	1047 43	83.10 % 72.27 %	14.48 % 26.63 %	2.42 % 1.10 %
ProtonMail	43071 3953	35850 2797	6171 1112	1050 44	83.23 % 70.76 %	14.33 % 28.13 %	2.44 % 1.11 %
Custom Mail	42357 4154	35756 3064	5623 1049	978 41	84.42 % 73.76 %	13.28 % 25.25 %	2.31 % 0.99 %
iCloud Mail	3329	2679	508	142	80.47 % %	15.26 % %	4.27 % %
Tuta	3430	2959	362	109	86.27 % %	10.55 % %	3.18 % %
Juno.com	3452	3017	337	98	87.40 % %	9.76 % %	2.84 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.