ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 40.838	379.785 28.449	72.694 11.943	12.548 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 69.66 %	15.63 % 29.24 %	2.70 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 3108	29610 2310	4483 763	827 35	84.79 % 74.32 %	12.84 % 24.55 %	2.37 % 1.13 %
Elektronics	35813 3168	29526 2203	5362 930	925 35	82.44 % 69.54 %	14.97 % 29.36 %	2.58 % 1.10 %
Entertainment	35217 3097	28720 2149	5561 920	936 28	81.55 % 69.39 %	15.79 % 29.71 %	2.66 % 0.90 %
Cosmetics & Beauty	35615 3104	29058 2138	5597 928	960 38	81.59 % 68.88 %	15.72 % 29.90 %	2.70 % 1.22 %
Food & Drink	35286 2988	29884 2221	4556 729	846 38	84.69 % 74.33 %	12.91 % 24.40 %	2.40 % 1.27 %
Home & Garden	36238 3198	30618 2374	4789 790	831 34	84.49 % 74.23 %	13.22 % 24.70 %	2.29 % 1.06 %
Finance	35962 3213	28207 2065	6672 1111	1083 37	78.44 % 64.27 %	18.55 % 34.58 %	3.01 % 1.15 %
Health	35776 3194	28381 2052	6375 1109	1020 33	79.33 % 64.25 %	17.82 % 34.72 %	2.85 % 1.03 %
Pets	36223 3075	30348 2277	4990 768	885 30	83.78 % 74.05 %	13.78 % 24.98 %	2.44 % 0.98 %
Sport & Fitness	35976 3244	28935 2247	5988 961	1053 36	80.43 % 69.27 %	16.64 % 29.62 %	2.93 % 1.11 %
Job & Career	36201 3038	28789 2106	6296 898	1116 34	79.53 % 69.32 %	17.39 % 29.56 %	3.08 % 1.12 %
Dating	35637 3120	27499 1854	7015 1226	1123 40	77.16 % 59.42 %	19.68 % 39.29 %	3.15 % 1.28 %
Other	36163 3291	30210 2453	5010 810	943 28	83.54 % 74.54 %	13.85 % 24.61 %	2.61 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 3918	35482 2512	8601 1366	1431 40	77.96 % 64.11 %	18.90 % 34.86 %	3.14 % 1.02 %
Outlook Mail	44764 4078	35356 2660	8138 1375	1270 43	78.98 % 65.23 %	18.18 % 33.72 %	2.84 % 1.05 %
Yahoo Mail	44497 4200	36254 2966	7008 1187	1235 47	81.48 % 70.62 %	15.75 % 28.26 %	2.78 % 1.12 %
AOL Mail	45052 4366	36571 3106	7207 1213	1274 47	81.18 % 71.14 %	16.00 % 27.78 %	2.83 % 1.08 %
Mail.com	45024 4218	37138 3033	6722 1137	1164 48	82.48 % 71.91 %	14.93 % 26.96 %	2.59 % 1.14 %
Yandex Mail	44812 4051	35834 2782	7660 1223	1318 46	79.97 % 68.67 %	17.09 % 30.19 %	2.94 % 1.14 %
GMX Mail	44448 4002	36620 2712	6770 1243	1058 47	82.39 % 67.77 %	15.23 % 31.06 %	2.38 % 1.17 %
Zoho Mail	45205 3898	37632 2817	6466 1038	1107 43	83.25 % 72.27 %	14.30 % 26.63 %	2.45 % 1.10 %
ProtonMail	45101 3953	37621 2797	6368 1112	1112 44	83.42 % 70.76 %	14.12 % 28.13 %	2.47 % 1.11 %
Custom Mail	44396 4154	37542 3064	5820 1049	1034 41	84.56 % 73.76 %	13.11 % 25.25 %	2.33 % 0.99 %
iCloud Mail	5347	4302	824	221	80.46 % %	15.41 % %	4.13 % %
Tuta	5366	4623	571	172	86.15 % %	10.64 % %	3.21 % %
Juno.com	5501	4810	539	152	87.44 % %	9.80 % %	2.76 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.