ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 40.838	372.303 28.449	71.546 11.943	12.238 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 69.66 %	15.69 % 29.24 %	2.68 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 3108	29019 2310	4406 763	804 35	84.78 % 74.32 %	12.87 % 24.55 %	2.35 % 1.13 %
Elektronics	35137 3168	28963 2203	5280 930	894 35	82.43 % 69.54 %	15.03 % 29.36 %	2.54 % 1.10 %
Entertainment	34506 3097	28125 2149	5468 920	913 28	81.51 % 69.39 %	15.85 % 29.71 %	2.65 % 0.90 %
Cosmetics & Beauty	34911 3104	28466 2138	5505 928	940 38	81.54 % 68.88 %	15.77 % 29.90 %	2.69 % 1.22 %
Food & Drink	34614 2988	29311 2221	4482 729	821 38	84.68 % 74.33 %	12.95 % 24.40 %	2.37 % 1.27 %
Home & Garden	35529 3198	30006 2374	4712 790	811 34	84.45 % 74.23 %	13.26 % 24.70 %	2.28 % 1.06 %
Finance	35291 3213	27664 2065	6573 1111	1054 37	78.39 % 64.27 %	18.63 % 34.58 %	2.99 % 1.15 %
Health	35086 3194	27819 2052	6278 1109	989 33	79.29 % 64.25 %	17.89 % 34.72 %	2.82 % 1.03 %
Pets	35519 3075	29747 2277	4908 768	864 30	83.75 % 74.05 %	13.82 % 24.98 %	2.43 % 0.98 %
Sport & Fitness	35298 3244	28364 2247	5896 961	1038 36	80.36 % 69.27 %	16.70 % 29.62 %	2.94 % 1.11 %
Job & Career	35521 3038	28240 2106	6196 898	1085 34	79.50 % 69.32 %	17.44 % 29.56 %	3.05 % 1.12 %
Dating	34973 3120	26959 1854	6913 1226	1101 40	77.09 % 59.42 %	19.77 % 39.29 %	3.15 % 1.28 %
Other	35473 3291	29620 2453	4929 810	924 28	83.50 % 74.54 %	13.90 % 24.61 %	2.60 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 3918	34886 2512	8471 1366	1398 40	77.95 % 64.11 %	18.93 % 34.86 %	3.12 % 1.02 %
Outlook Mail	44082 4078	34804 2660	8040 1375	1238 43	78.95 % 65.23 %	18.24 % 33.72 %	2.81 % 1.05 %
Yahoo Mail	43784 4200	35661 2966	6912 1187	1211 47	81.45 % 70.62 %	15.79 % 28.26 %	2.77 % 1.12 %
AOL Mail	44372 4366	36005 3106	7117 1213	1250 47	81.14 % 71.14 %	16.04 % 27.78 %	2.82 % 1.08 %
Mail.com	44349 4218	36567 3033	6642 1137	1140 48	82.45 % 71.91 %	14.98 % 26.96 %	2.57 % 1.14 %
Yandex Mail	44084 4051	35240 2782	7552 1223	1292 46	79.94 % 68.67 %	17.13 % 30.19 %	2.93 % 1.14 %
GMX Mail	43762 4002	36035 2712	6690 1243	1037 47	82.34 % 67.77 %	15.29 % 31.06 %	2.37 % 1.17 %
Zoho Mail	44586 3898	37101 2817	6399 1038	1086 43	83.21 % 72.27 %	14.35 % 26.63 %	2.44 % 1.10 %
ProtonMail	44435 3953	37038 2797	6300 1112	1097 44	83.35 % 70.76 %	14.18 % 28.13 %	2.47 % 1.11 %
Custom Mail	43691 4154	36930 3064	5748 1049	1013 41	84.53 % 73.76 %	13.16 % 25.25 %	2.32 % 0.99 %
iCloud Mail	4644	3738	711	195	80.49 % %	15.31 % %	4.20 % %
Tuta	4718	4072	495	151	86.31 % %	10.49 % %	3.20 % %
Juno.com	4825	4226	469	130	87.59 % %	9.72 % %	2.69 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.