ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 393.150	372.303 302.866	71.546 76.964	12.238 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 77.04 %	15.69 % 19.58 %	2.68 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 29688	29019 23784	4406 5024	804 880	84.78 % 80.11 %	12.87 % 16.92 %	2.35 % 2.96 %
Elektronics	35137 30694	28963 23911	5280 5854	894 929	82.43 % 77.90 %	15.03 % 19.07 %	2.54 % 3.03 %
Entertainment	34506 30167	28125 23222	5468 5902	913 1043	81.51 % 76.98 %	15.85 % 19.56 %	2.65 % 3.46 %
Cosmetics & Beauty	34911 30530	28466 23551	5505 6004	940 975	81.54 % 77.14 %	15.77 % 19.67 %	2.69 % 3.19 %
Food & Drink	34614 30519	29311 24459	4482 5133	821 927	84.68 % 80.14 %	12.95 % 16.82 %	2.37 % 3.04 %
Home & Garden	35529 30222	30006 24200	4712 5111	811 911	84.45 % 80.07 %	13.26 % 16.91 %	2.28 % 3.01 %
Finance	35291 30341	27664 22294	6573 6899	1054 1148	78.39 % 73.48 %	18.63 % 22.74 %	2.99 % 3.78 %
Health	35086 29945	27819 22376	6278 6489	989 1080	79.29 % 74.72 %	17.89 % 21.67 %	2.82 % 3.61 %
Pets	35519 30312	29747 23940	4908 5353	864 1019	83.75 % 78.98 %	13.82 % 17.66 %	2.43 % 3.36 %
Sport & Fitness	35298 29754	28364 22668	5896 6059	1038 1027	80.36 % 76.18 %	16.70 % 20.36 %	2.94 % 3.45 %
Job & Career	35521 30434	28240 22773	6196 6473	1085 1188	79.50 % 74.83 %	17.44 % 21.27 %	3.05 % 3.90 %
Dating	34973 30388	26959 21850	6913 7353	1101 1185	77.09 % 71.90 %	19.77 % 24.20 %	3.15 % 3.90 %
Other	35473 30156	29620 23838	4929 5310	924 1008	83.50 % 79.05 %	13.90 % 17.61 %	2.60 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 39832	34886 29370	8471 8994	1398 1468	77.95 % 73.73 %	18.93 % 22.58 %	3.12 % 3.69 %
Outlook Mail	44082 39308	34804 29211	8040 8600	1238 1497	78.95 % 74.31 %	18.24 % 21.88 %	2.81 % 3.81 %
Yahoo Mail	43784 39728	35661 30512	6912 7852	1211 1364	81.45 % 76.80 %	15.79 % 19.76 %	2.77 % 3.43 %
AOL Mail	44372 39483	36005 30274	7117 7780	1250 1429	81.14 % 76.68 %	16.04 % 19.70 %	2.82 % 3.62 %
Mail.com	44349 39166	36567 30496	6642 7320	1140 1350	82.45 % 77.86 %	14.98 % 18.69 %	2.57 % 3.45 %
Yandex Mail	44084 38650	35240 29125	7552 8096	1292 1429	79.94 % 75.36 %	17.13 % 20.95 %	2.93 % 3.70 %
GMX Mail	43762 39013	36035 30376	6690 7420	1037 1217	82.34 % 77.86 %	15.29 % 19.02 %	2.37 % 3.12 %
Zoho Mail	44586 38996	37101 30789	6399 7018	1086 1189	83.21 % 78.95 %	14.35 % 18.00 %	2.44 % 3.05 %
ProtonMail	44435 39917	37038 31451	6300 7261	1097 1205	83.35 % 78.79 %	14.18 % 18.19 %	2.47 % 3.02 %
Custom Mail	43691 39057	36930 31262	5748 6623	1013 1172	84.53 % 80.04 %	13.16 % 16.96 %	2.32 % 3.00 %
iCloud Mail	4644	3738	711	195	80.49 % %	15.31 % %	4.20 % %
Tuta	4718	4072	495	151	86.31 % %	10.49 % %	3.20 % %
Juno.com	4825	4226	469	130	87.59 % %	9.72 % %	2.69 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.