ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 393.150	379.785 302.866	72.694 76.964	12.548 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 77.04 %	15.63 % 19.58 %	2.70 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 29688	29610 23784	4483 5024	827 880	84.79 % 80.11 %	12.84 % 16.92 %	2.37 % 2.96 %
Elektronics	35813 30694	29526 23911	5362 5854	925 929	82.44 % 77.90 %	14.97 % 19.07 %	2.58 % 3.03 %
Entertainment	35217 30167	28720 23222	5561 5902	936 1043	81.55 % 76.98 %	15.79 % 19.56 %	2.66 % 3.46 %
Cosmetics & Beauty	35615 30530	29058 23551	5597 6004	960 975	81.59 % 77.14 %	15.72 % 19.67 %	2.70 % 3.19 %
Food & Drink	35286 30519	29884 24459	4556 5133	846 927	84.69 % 80.14 %	12.91 % 16.82 %	2.40 % 3.04 %
Home & Garden	36238 30222	30618 24200	4789 5111	831 911	84.49 % 80.07 %	13.22 % 16.91 %	2.29 % 3.01 %
Finance	35962 30341	28207 22294	6672 6899	1083 1148	78.44 % 73.48 %	18.55 % 22.74 %	3.01 % 3.78 %
Health	35776 29945	28381 22376	6375 6489	1020 1080	79.33 % 74.72 %	17.82 % 21.67 %	2.85 % 3.61 %
Pets	36223 30312	30348 23940	4990 5353	885 1019	83.78 % 78.98 %	13.78 % 17.66 %	2.44 % 3.36 %
Sport & Fitness	35976 29754	28935 22668	5988 6059	1053 1027	80.43 % 76.18 %	16.64 % 20.36 %	2.93 % 3.45 %
Job & Career	36201 30434	28789 22773	6296 6473	1116 1188	79.53 % 74.83 %	17.39 % 21.27 %	3.08 % 3.90 %
Dating	35637 30388	27499 21850	7015 7353	1123 1185	77.16 % 71.90 %	19.68 % 24.20 %	3.15 % 3.90 %
Other	36163 30156	30210 23838	5010 5310	943 1008	83.54 % 79.05 %	13.85 % 17.61 %	2.61 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 39832	35482 29370	8601 8994	1431 1468	77.96 % 73.73 %	18.90 % 22.58 %	3.14 % 3.69 %
Outlook Mail	44764 39308	35356 29211	8138 8600	1270 1497	78.98 % 74.31 %	18.18 % 21.88 %	2.84 % 3.81 %
Yahoo Mail	44497 39728	36254 30512	7008 7852	1235 1364	81.48 % 76.80 %	15.75 % 19.76 %	2.78 % 3.43 %
AOL Mail	45052 39483	36571 30274	7207 7780	1274 1429	81.18 % 76.68 %	16.00 % 19.70 %	2.83 % 3.62 %
Mail.com	45024 39166	37138 30496	6722 7320	1164 1350	82.48 % 77.86 %	14.93 % 18.69 %	2.59 % 3.45 %
Yandex Mail	44812 38650	35834 29125	7660 8096	1318 1429	79.97 % 75.36 %	17.09 % 20.95 %	2.94 % 3.70 %
GMX Mail	44448 39013	36620 30376	6770 7420	1058 1217	82.39 % 77.86 %	15.23 % 19.02 %	2.38 % 3.12 %
Zoho Mail	45205 38996	37632 30789	6466 7018	1107 1189	83.25 % 78.95 %	14.30 % 18.00 %	2.45 % 3.05 %
ProtonMail	45101 39917	37621 31451	6368 7261	1112 1205	83.42 % 78.79 %	14.12 % 18.19 %	2.47 % 3.02 %
Custom Mail	44396 39057	37542 31262	5820 6623	1034 1172	84.56 % 80.04 %	13.11 % 16.96 %	2.33 % 3.00 %
iCloud Mail	5347	4302	824	221	80.46 % %	15.41 % %	4.13 % %
Tuta	5366	4623	571	172	86.15 % %	10.64 % %	3.21 % %
Juno.com	5501	4810	539	152	87.44 % %	9.80 % %	2.76 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.