ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 393.150	357.292 302.866	69.479 76.964	11.672 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.04 %	15.85 % 19.58 %	2.66 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 29688	27858 23784	4273 5024	760 880	84.70 % 80.11 %	12.99 % 16.92 %	2.31 % 2.96 %
Elektronics	33773 30694	27792 23911	5130 5854	851 929	82.29 % 77.90 %	15.19 % 19.07 %	2.52 % 3.03 %
Entertainment	33133 30167	26952 23222	5304 5902	877 1043	81.34 % 76.98 %	16.01 % 19.56 %	2.65 % 3.46 %
Cosmetics & Beauty	33616 30530	27354 23551	5355 6004	907 975	81.37 % 77.14 %	15.93 % 19.67 %	2.70 % 3.19 %
Food & Drink	33295 30519	28152 24459	4352 5133	791 927	84.55 % 80.14 %	13.07 % 16.82 %	2.38 % 3.04 %
Home & Garden	34189 30222	28836 24200	4581 5111	772 911	84.34 % 80.07 %	13.40 % 16.91 %	2.26 % 3.01 %
Finance	33913 30341	26517 22294	6382 6899	1014 1148	78.19 % 73.48 %	18.82 % 22.74 %	2.99 % 3.78 %
Health	33706 29945	26659 22376	6101 6489	946 1080	79.09 % 74.72 %	18.10 % 21.67 %	2.81 % 3.61 %
Pets	34118 30312	28540 23940	4758 5353	820 1019	83.65 % 78.98 %	13.95 % 17.66 %	2.40 % 3.36 %
Sport & Fitness	33838 29754	27140 22668	5710 6059	988 1027	80.21 % 76.18 %	16.87 % 20.36 %	2.92 % 3.45 %
Job & Career	34243 30434	27182 22773	6026 6473	1035 1188	79.38 % 74.83 %	17.60 % 21.27 %	3.02 % 3.90 %
Dating	33613 30388	25854 21850	6723 7353	1036 1185	76.92 % 71.90 %	20.00 % 24.20 %	3.08 % 3.90 %
Other	34115 30156	28456 23838	4784 5310	875 1008	83.41 % 79.05 %	14.02 % 17.61 %	2.56 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 39832	33783 29370	8244 8994	1336 1468	77.91 % 73.73 %	19.01 % 22.58 %	3.08 % 3.69 %
Outlook Mail	42674 39308	33614 29211	7859 8600	1201 1497	78.77 % 74.31 %	18.42 % 21.88 %	2.81 % 3.81 %
Yahoo Mail	42411 39728	34487 30512	6751 7852	1173 1364	81.32 % 76.80 %	15.92 % 19.76 %	2.77 % 3.43 %
AOL Mail	43021 39483	34856 30274	6955 7780	1210 1429	81.02 % 76.68 %	16.17 % 19.70 %	2.81 % 3.62 %
Mail.com	43000 39166	35412 30496	6490 7320	1098 1350	82.35 % 77.86 %	15.09 % 18.69 %	2.55 % 3.45 %
Yandex Mail	42689 38650	34080 29125	7368 8096	1241 1429	79.83 % 75.36 %	17.26 % 20.95 %	2.91 % 3.70 %
GMX Mail	42372 39013	34837 30376	6546 7420	989 1217	82.22 % 77.86 %	15.45 % 19.02 %	2.33 % 3.12 %
Zoho Mail	43274 38996	35962 30789	6265 7018	1047 1189	83.10 % 78.95 %	14.48 % 18.00 %	2.42 % 3.05 %
ProtonMail	43071 39917	35850 31451	6171 7261	1050 1205	83.23 % 78.79 %	14.33 % 18.19 %	2.44 % 3.02 %
Custom Mail	42357 39057	35756 31262	5623 6623	978 1172	84.42 % 80.04 %	13.28 % 16.96 %	2.31 % 3.00 %
iCloud Mail	3329	2679	508	142	80.47 % %	15.26 % %	4.27 % %
Tuta	3430	2959	362	109	86.27 % %	10.55 % %	3.18 % %
Juno.com	3452	3017	337	98	87.40 % %	9.76 % %	2.84 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.