ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 394.406	372.303 302.081	71.546 78.208	12.238 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 76.59 %	15.69 % 19.83 %	2.68 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 30362	29019 24204	4406 5178	804 980	84.78 % 79.72 %	12.87 % 17.05 %	2.35 % 3.23 %
Elektronics	35137 30287	28963 23385	5280 5902	894 1000	82.43 % 77.21 %	15.03 % 19.49 %	2.54 % 3.30 %
Entertainment	34506 30255	28125 23092	5468 6045	913 1118	81.51 % 76.32 %	15.85 % 19.98 %	2.65 % 3.70 %
Cosmetics & Beauty	34911 30425	28466 23232	5505 6099	940 1094	81.54 % 76.36 %	15.77 % 20.05 %	2.69 % 3.60 %
Food & Drink	34614 30373	29311 24085	4482 5283	821 1005	84.68 % 79.30 %	12.95 % 17.39 %	2.37 % 3.31 %
Home & Garden	35529 30268	30006 24131	4712 5167	811 970	84.45 % 79.72 %	13.26 % 17.07 %	2.28 % 3.20 %
Finance	35291 30282	27664 22132	6573 6922	1054 1228	78.39 % 73.09 %	18.63 % 22.86 %	2.99 % 4.06 %
Health	35086 30386	27819 22511	6278 6731	989 1144	79.29 % 74.08 %	17.89 % 22.15 %	2.82 % 3.76 %
Pets	35519 30515	29747 24072	4908 5436	864 1007	83.75 % 78.89 %	13.82 % 17.81 %	2.43 % 3.30 %
Sport & Fitness	35298 30484	28364 23007	5896 6312	1038 1165	80.36 % 75.47 %	16.70 % 20.71 %	2.94 % 3.82 %
Job & Career	35521 30364	28240 22710	6196 6456	1085 1198	79.50 % 74.79 %	17.44 % 21.26 %	3.05 % 3.95 %
Dating	34973 30301	26959 21762	6913 7322	1101 1217	77.09 % 71.82 %	19.77 % 24.16 %	3.15 % 4.02 %
Other	35473 30104	29620 23758	4929 5355	924 991	83.50 % 78.92 %	13.90 % 17.79 %	2.60 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 39282	34886 28873	8471 8892	1398 1517	77.95 % 73.50 %	18.93 % 22.64 %	3.12 % 3.86 %
Outlook Mail	44082 38997	34804 28821	8040 8633	1238 1543	78.95 % 73.91 %	18.24 % 22.14 %	2.81 % 3.96 %
Yahoo Mail	43784 40103	35661 30633	6912 8046	1211 1424	81.45 % 76.39 %	15.79 % 20.06 %	2.77 % 3.55 %
AOL Mail	44372 39425	36005 30059	7117 7908	1250 1458	81.14 % 76.24 %	16.04 % 20.06 %	2.82 % 3.70 %
Mail.com	44349 38624	36567 30060	6642 7211	1140 1353	82.45 % 77.83 %	14.98 % 18.67 %	2.57 % 3.50 %
Yandex Mail	44084 38821	35240 29129	7552 8168	1292 1524	79.94 % 75.03 %	17.13 % 21.04 %	2.93 % 3.93 %
GMX Mail	43762 39819	36035 30627	6690 7798	1037 1394	82.34 % 76.92 %	15.29 % 19.58 %	2.37 % 3.50 %
Zoho Mail	44586 40117	37101 31303	6399 7430	1086 1384	83.21 % 78.03 %	14.35 % 18.52 %	2.44 % 3.45 %
ProtonMail	44435 39371	37038 30858	6300 7262	1097 1251	83.35 % 78.38 %	14.18 % 18.45 %	2.47 % 3.18 %
Custom Mail	43691 39847	36930 31718	5748 6860	1013 1269	84.53 % 79.60 %	13.16 % 17.22 %	2.32 % 3.18 %
iCloud Mail	4644	3738	711	195	80.49 % %	15.31 % %	4.20 % %
Tuta	4718	4072	495	151	86.31 % %	10.49 % %	3.20 % %
Juno.com	4825	4226	469	130	87.59 % %	9.72 % %	2.69 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.