ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 394.406	357.292 302.081	69.479 78.208	11.672 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 76.59 %	15.85 % 19.83 %	2.66 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 30362	27858 24204	4273 5178	760 980	84.70 % 79.72 %	12.99 % 17.05 %	2.31 % 3.23 %
Elektronics	33773 30287	27792 23385	5130 5902	851 1000	82.29 % 77.21 %	15.19 % 19.49 %	2.52 % 3.30 %
Entertainment	33133 30255	26952 23092	5304 6045	877 1118	81.34 % 76.32 %	16.01 % 19.98 %	2.65 % 3.70 %
Cosmetics & Beauty	33616 30425	27354 23232	5355 6099	907 1094	81.37 % 76.36 %	15.93 % 20.05 %	2.70 % 3.60 %
Food & Drink	33295 30373	28152 24085	4352 5283	791 1005	84.55 % 79.30 %	13.07 % 17.39 %	2.38 % 3.31 %
Home & Garden	34189 30268	28836 24131	4581 5167	772 970	84.34 % 79.72 %	13.40 % 17.07 %	2.26 % 3.20 %
Finance	33913 30282	26517 22132	6382 6922	1014 1228	78.19 % 73.09 %	18.82 % 22.86 %	2.99 % 4.06 %
Health	33706 30386	26659 22511	6101 6731	946 1144	79.09 % 74.08 %	18.10 % 22.15 %	2.81 % 3.76 %
Pets	34118 30515	28540 24072	4758 5436	820 1007	83.65 % 78.89 %	13.95 % 17.81 %	2.40 % 3.30 %
Sport & Fitness	33838 30484	27140 23007	5710 6312	988 1165	80.21 % 75.47 %	16.87 % 20.71 %	2.92 % 3.82 %
Job & Career	34243 30364	27182 22710	6026 6456	1035 1198	79.38 % 74.79 %	17.60 % 21.26 %	3.02 % 3.95 %
Dating	33613 30301	25854 21762	6723 7322	1036 1217	76.92 % 71.82 %	20.00 % 24.16 %	3.08 % 4.02 %
Other	34115 30104	28456 23758	4784 5355	875 991	83.41 % 78.92 %	14.02 % 17.79 %	2.56 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 39282	33783 28873	8244 8892	1336 1517	77.91 % 73.50 %	19.01 % 22.64 %	3.08 % 3.86 %
Outlook Mail	42674 38997	33614 28821	7859 8633	1201 1543	78.77 % 73.91 %	18.42 % 22.14 %	2.81 % 3.96 %
Yahoo Mail	42411 40103	34487 30633	6751 8046	1173 1424	81.32 % 76.39 %	15.92 % 20.06 %	2.77 % 3.55 %
AOL Mail	43021 39425	34856 30059	6955 7908	1210 1458	81.02 % 76.24 %	16.17 % 20.06 %	2.81 % 3.70 %
Mail.com	43000 38624	35412 30060	6490 7211	1098 1353	82.35 % 77.83 %	15.09 % 18.67 %	2.55 % 3.50 %
Yandex Mail	42689 38821	34080 29129	7368 8168	1241 1524	79.83 % 75.03 %	17.26 % 21.04 %	2.91 % 3.93 %
GMX Mail	42372 39819	34837 30627	6546 7798	989 1394	82.22 % 76.92 %	15.45 % 19.58 %	2.33 % 3.50 %
Zoho Mail	43274 40117	35962 31303	6265 7430	1047 1384	83.10 % 78.03 %	14.48 % 18.52 %	2.42 % 3.45 %
ProtonMail	43071 39371	35850 30858	6171 7262	1050 1251	83.23 % 78.38 %	14.33 % 18.45 %	2.44 % 3.18 %
Custom Mail	42357 39847	35756 31718	5623 6860	978 1269	84.42 % 79.60 %	13.28 % 17.22 %	2.31 % 3.18 %
iCloud Mail	3329	2679	508	142	80.47 % %	15.26 % %	4.27 % %
Tuta	3430	2959	362	109	86.27 % %	10.55 % %	3.18 % %
Juno.com	3452	3017	337	98	87.40 % %	9.76 % %	2.84 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.