ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 394.406	379.785 302.081	72.694 78.208	12.548 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 76.59 %	15.63 % 19.83 %	2.70 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 30362	29610 24204	4483 5178	827 980	84.79 % 79.72 %	12.84 % 17.05 %	2.37 % 3.23 %
Elektronics	35813 30287	29526 23385	5362 5902	925 1000	82.44 % 77.21 %	14.97 % 19.49 %	2.58 % 3.30 %
Entertainment	35217 30255	28720 23092	5561 6045	936 1118	81.55 % 76.32 %	15.79 % 19.98 %	2.66 % 3.70 %
Cosmetics & Beauty	35615 30425	29058 23232	5597 6099	960 1094	81.59 % 76.36 %	15.72 % 20.05 %	2.70 % 3.60 %
Food & Drink	35286 30373	29884 24085	4556 5283	846 1005	84.69 % 79.30 %	12.91 % 17.39 %	2.40 % 3.31 %
Home & Garden	36238 30268	30618 24131	4789 5167	831 970	84.49 % 79.72 %	13.22 % 17.07 %	2.29 % 3.20 %
Finance	35962 30282	28207 22132	6672 6922	1083 1228	78.44 % 73.09 %	18.55 % 22.86 %	3.01 % 4.06 %
Health	35776 30386	28381 22511	6375 6731	1020 1144	79.33 % 74.08 %	17.82 % 22.15 %	2.85 % 3.76 %
Pets	36223 30515	30348 24072	4990 5436	885 1007	83.78 % 78.89 %	13.78 % 17.81 %	2.44 % 3.30 %
Sport & Fitness	35976 30484	28935 23007	5988 6312	1053 1165	80.43 % 75.47 %	16.64 % 20.71 %	2.93 % 3.82 %
Job & Career	36201 30364	28789 22710	6296 6456	1116 1198	79.53 % 74.79 %	17.39 % 21.26 %	3.08 % 3.95 %
Dating	35637 30301	27499 21762	7015 7322	1123 1217	77.16 % 71.82 %	19.68 % 24.16 %	3.15 % 4.02 %
Other	36163 30104	30210 23758	5010 5355	943 991	83.54 % 78.92 %	13.85 % 17.79 %	2.61 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 39282	35482 28873	8601 8892	1431 1517	77.96 % 73.50 %	18.90 % 22.64 %	3.14 % 3.86 %
Outlook Mail	44764 38997	35356 28821	8138 8633	1270 1543	78.98 % 73.91 %	18.18 % 22.14 %	2.84 % 3.96 %
Yahoo Mail	44497 40103	36254 30633	7008 8046	1235 1424	81.48 % 76.39 %	15.75 % 20.06 %	2.78 % 3.55 %
AOL Mail	45052 39425	36571 30059	7207 7908	1274 1458	81.18 % 76.24 %	16.00 % 20.06 %	2.83 % 3.70 %
Mail.com	45024 38624	37138 30060	6722 7211	1164 1353	82.48 % 77.83 %	14.93 % 18.67 %	2.59 % 3.50 %
Yandex Mail	44812 38821	35834 29129	7660 8168	1318 1524	79.97 % 75.03 %	17.09 % 21.04 %	2.94 % 3.93 %
GMX Mail	44448 39819	36620 30627	6770 7798	1058 1394	82.39 % 76.92 %	15.23 % 19.58 %	2.38 % 3.50 %
Zoho Mail	45205 40117	37632 31303	6466 7430	1107 1384	83.25 % 78.03 %	14.30 % 18.52 %	2.45 % 3.45 %
ProtonMail	45101 39371	37621 30858	6368 7262	1112 1251	83.42 % 78.38 %	14.12 % 18.45 %	2.47 % 3.18 %
Custom Mail	44396 39847	37542 31718	5820 6860	1034 1269	84.56 % 79.60 %	13.11 % 17.22 %	2.33 % 3.18 %
iCloud Mail	5347	4302	824	221	80.46 % %	15.41 % %	4.13 % %
Tuta	5366	4623	571	172	86.15 % %	10.64 % %	3.21 % %
Juno.com	5501	4810	539	152	87.44 % %	9.80 % %	2.76 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.