Newsletter2Go and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 386.815	28.449 291.230	11.943 81.251	446 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 75.29 %	29.24 % 21.01 %	1.09 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 29728	2310 23316	763 5402	35 1010	74.32 % 78.43 %	24.55 % 18.17 %	1.13 % 3.40 %
Elektronics	3168 29658	2203 22556	930 6071	35 1031	69.54 % 76.05 %	29.36 % 20.47 %	1.10 % 3.48 %
Entertainment	3097 29767	2149 22297	920 6378	28 1092	69.39 % 74.91 %	29.71 % 21.43 %	0.90 % 3.67 %
Cosmetics & Beauty	3104 29712	2138 22258	928 6286	38 1168	68.88 % 74.91 %	29.90 % 21.16 %	1.22 % 3.93 %
Food & Drink	2988 30447	2221 23798	729 5647	38 1002	74.33 % 78.16 %	24.40 % 18.55 %	1.27 % 3.29 %
Home & Garden	3198 30205	2374 23671	790 5550	34 984	74.23 % 78.37 %	24.70 % 18.37 %	1.06 % 3.26 %
Finance	3213 29812	2065 21439	1111 7106	37 1267	64.27 % 71.91 %	34.58 % 23.84 %	1.15 % 4.25 %
Health	3194 29791	2052 21624	1109 6977	33 1190	64.25 % 72.59 %	34.72 % 23.42 %	1.03 % 3.99 %
Pets	3075 30013	2277 23247	768 5736	30 1030	74.05 % 77.46 %	24.98 % 19.11 %	0.98 % 3.43 %
Sport & Fitness	3244 29347	2247 21861	961 6328	36 1158	69.27 % 74.49 %	29.62 % 21.56 %	1.11 % 3.95 %
Job & Career	3038 29527	2106 21670	898 6669	34 1188	69.32 % 73.39 %	29.56 % 22.59 %	1.12 % 4.02 %
Dating	3120 29392	1854 20732	1226 7493	40 1167	59.42 % 70.54 %	39.29 % 25.49 %	1.28 % 3.97 %
Other	3291 29416	2453 22761	810 5608	28 1047	74.54 % 77.38 %	24.61 % 19.06 %	0.85 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 39508	2512 28352	1366 9569	40 1587	64.11 % 71.76 %	34.86 % 24.22 %	1.02 % 4.02 %
Outlook Mail	4078 37965	2660 27742	1375 8706	43 1517	65.23 % 73.07 %	33.72 % 22.93 %	1.05 % 4.00 %
Yahoo Mail	4200 38297	2966 28800	1187 8051	47 1446	70.62 % 75.20 %	28.26 % 21.02 %	1.12 % 3.78 %
AOL Mail	4366 39018	3106 29127	1213 8369	47 1522	71.14 % 74.65 %	27.78 % 21.45 %	1.08 % 3.90 %
Mail.com	4218 38744	3033 29547	1137 7806	48 1391	71.91 % 76.26 %	26.96 % 20.15 %	1.14 % 3.59 %
Yandex Mail	4051 38597	2782 28422	1223 8671	46 1504	68.67 % 73.64 %	30.19 % 22.47 %	1.14 % 3.90 %
GMX Mail	4002 38543	2712 29305	1243 7903	47 1335	67.77 % 76.03 %	31.06 % 20.50 %	1.17 % 3.46 %
Zoho Mail	3898 38361	2817 29601	1038 7423	43 1337	72.27 % 77.16 %	26.63 % 19.35 %	1.10 % 3.49 %
ProtonMail	3953 38873	2797 29891	1112 7611	44 1371	70.76 % 76.89 %	28.13 % 19.58 %	1.11 % 3.53 %
Custom Mail	4154 38909	3064 30443	1049 7142	41 1324	73.76 % 78.24 %	25.25 % 18.36 %	0.99 % 3.40 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.