CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 40.838	308.744 28.449	66.884 11.943	11.014 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 69.66 %	17.30 % 29.24 %	2.85 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 3108	24606 2310	4279 763	730 35	83.09 % 74.32 %	14.45 % 24.55 %	2.46 % 1.13 %
Elektronics	29925 3168	24103 2203	5017 930	805 35	80.54 % 69.54 %	16.77 % 29.36 %	2.69 % 1.10 %
Entertainment	29978 3097	23941 2149	5227 920	810 28	79.86 % 69.39 %	17.44 % 29.71 %	2.70 % 0.90 %
Cosmetics & Beauty	29840 3104	23697 2138	5279 928	864 38	79.41 % 68.88 %	17.69 % 29.90 %	2.90 % 1.22 %
Food & Drink	30146 2988	24948 2221	4432 729	766 38	82.76 % 74.33 %	14.70 % 24.40 %	2.54 % 1.27 %
Home & Garden	29482 3198	24457 2374	4282 790	743 34	82.96 % 74.23 %	14.52 % 24.70 %	2.52 % 1.06 %
Finance	29400 3213	22473 2065	5978 1111	949 37	76.44 % 64.27 %	20.33 % 34.58 %	3.23 % 1.15 %
Health	29867 3194	23103 2052	5846 1109	918 33	77.35 % 64.25 %	19.57 % 34.72 %	3.07 % 1.03 %
Pets	29838 3075	24407 2277	4583 768	848 30	81.80 % 74.05 %	15.36 % 24.98 %	2.84 % 0.98 %
Sport & Fitness	29754 3244	23449 2247	5386 961	919 36	78.81 % 69.27 %	18.10 % 29.62 %	3.09 % 1.11 %
Job & Career	29462 3038	22953 2106	5565 898	944 34	77.91 % 69.32 %	18.89 % 29.56 %	3.20 % 1.12 %
Dating	29751 3120	22367 1854	6493 1226	891 40	75.18 % 59.42 %	21.82 % 39.29 %	2.99 % 1.28 %
Other	29584 3291	24240 2453	4517 810	827 28	81.94 % 74.54 %	15.27 % 24.61 %	2.80 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 3918	29767 2512	7967 1366	1261 40	76.34 % 64.11 %	20.43 % 34.86 %	3.23 % 1.02 %
Outlook Mail	38521 4078	29824 2660	7483 1375	1214 43	77.42 % 65.23 %	19.43 % 33.72 %	3.15 % 1.05 %
Yahoo Mail	38800 4200	30909 2966	6774 1187	1117 47	79.66 % 70.62 %	17.46 % 28.26 %	2.88 % 1.12 %
AOL Mail	38294 4366	30491 3106	6674 1213	1129 47	79.62 % 71.14 %	17.43 % 27.78 %	2.95 % 1.08 %
Mail.com	38539 4218	31234 3033	6284 1137	1021 48	81.05 % 71.91 %	16.31 % 26.96 %	2.65 % 1.14 %
Yandex Mail	38763 4051	30267 2782	7259 1223	1237 46	78.08 % 68.67 %	18.73 % 30.19 %	3.19 % 1.14 %
GMX Mail	38321 4002	30825 2712	6445 1243	1051 47	80.44 % 67.77 %	16.82 % 31.06 %	2.74 % 1.17 %
Zoho Mail	38935 3898	31717 2817	6179 1038	1039 43	81.46 % 72.27 %	15.87 % 26.63 %	2.67 % 1.10 %
ProtonMail	39222 3953	31992 2797	6246 1112	984 44	81.57 % 70.76 %	15.92 % 28.13 %	2.51 % 1.11 %
Custom Mail	38252 4154	31718 3064	5573 1049	961 41	82.92 % 73.76 %	14.57 % 25.25 %	2.51 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.