CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 385.773	308.744 292.816	66.884 78.855	11.014 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 75.90 %	17.30 % 20.44 %	2.85 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29815	24606 23508	4279 5322	730 985	83.09 % 78.85 %	14.45 % 17.85 %	2.46 % 3.30 %
Elektronics	29925 29779	24103 22860	5017 5888	805 1031	80.54 % 76.77 %	16.77 % 19.77 %	2.69 % 3.46 %
Entertainment	29978 29386	23941 22186	5227 6063	810 1137	79.86 % 75.50 %	17.44 % 20.63 %	2.70 % 3.87 %
Cosmetics & Beauty	29840 29712	23697 22497	5279 6118	864 1097	79.41 % 75.72 %	17.69 % 20.59 %	2.90 % 3.69 %
Food & Drink	30146 29806	24948 23564	4432 5287	766 955	82.76 % 79.06 %	14.70 % 17.74 %	2.54 % 3.20 %
Home & Garden	29482 30068	24457 23722	4282 5384	743 962	82.96 % 78.89 %	14.52 % 17.91 %	2.52 % 3.20 %
Finance	29400 29618	22473 21514	5978 6917	949 1187	76.44 % 72.64 %	20.33 % 23.35 %	3.23 % 4.01 %
Health	29867 29837	23103 21902	5846 6811	918 1124	77.35 % 73.41 %	19.57 % 22.83 %	3.07 % 3.77 %
Pets	29838 28948	24407 22668	4583 5255	848 1025	81.80 % 78.31 %	15.36 % 18.15 %	2.84 % 3.54 %
Sport & Fitness	29754 29122	23449 21863	5386 6141	919 1118	78.81 % 75.07 %	18.10 % 21.09 %	3.09 % 3.84 %
Job & Career	29462 29451	22953 21804	5565 6423	944 1224	77.91 % 74.03 %	18.89 % 21.81 %	3.20 % 4.16 %
Dating	29751 30602	22367 21599	6493 7766	891 1237	75.18 % 70.58 %	21.82 % 25.38 %	2.99 % 4.04 %
Other	29584 29629	24240 23129	4517 5480	827 1020	81.94 % 78.06 %	15.27 % 18.50 %	2.80 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38624	29767 28008	7967 9043	1261 1573	76.34 % 72.51 %	20.43 % 23.41 %	3.23 % 4.07 %
Outlook Mail	38521 38234	29824 28091	7483 8614	1214 1529	77.42 % 73.47 %	19.43 % 22.53 %	3.15 % 4.00 %
Yahoo Mail	38800 38641	30909 29221	6774 7965	1117 1455	79.66 % 75.62 %	17.46 % 20.61 %	2.88 % 3.77 %
AOL Mail	38294 38894	30491 29386	6674 8058	1129 1450	79.62 % 75.55 %	17.43 % 20.72 %	2.95 % 3.73 %
Mail.com	38539 38764	31234 29679	6284 7670	1021 1415	81.05 % 76.56 %	16.31 % 19.79 %	2.65 % 3.65 %
Yandex Mail	38763 38663	30267 28741	7259 8450	1237 1472	78.08 % 74.34 %	18.73 % 21.86 %	3.19 % 3.81 %
GMX Mail	38321 38593	30825 29585	6445 7679	1051 1329	80.44 % 76.66 %	16.82 % 19.90 %	2.74 % 3.44 %
Zoho Mail	38935 38866	31717 30072	6179 7484	1039 1310	81.46 % 77.37 %	15.87 % 19.26 %	2.67 % 3.37 %
ProtonMail	39222 38052	31992 29620	6246 7140	984 1292	81.57 % 77.84 %	15.92 % 18.76 %	2.51 % 3.40 %
Custom Mail	38252 38442	31718 30413	5573 6752	961 1277	82.92 % 79.11 %	14.57 % 17.56 %	2.51 % 3.32 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.