CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 385.988	308.744 289.787	66.884 81.767	11.014 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 75.08 %	17.30 % 21.18 %	2.85 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29659	24606 23118	4279 5522	730 1019	83.09 % 77.95 %	14.45 % 18.62 %	2.46 % 3.44 %
Elektronics	29925 29161	24103 22115	5017 5958	805 1088	80.54 % 75.84 %	16.77 % 20.43 %	2.69 % 3.73 %
Entertainment	29978 29456	23941 22170	5227 6251	810 1035	79.86 % 75.26 %	17.44 % 21.22 %	2.70 % 3.51 %
Cosmetics & Beauty	29840 29977	23697 22380	5279 6435	864 1162	79.41 % 74.66 %	17.69 % 21.47 %	2.90 % 3.88 %
Food & Drink	30146 29887	24948 23296	4432 5574	766 1017	82.76 % 77.95 %	14.70 % 18.65 %	2.54 % 3.40 %
Home & Garden	29482 29641	24457 23137	4282 5452	743 1052	82.96 % 78.06 %	14.52 % 18.39 %	2.52 % 3.55 %
Finance	29400 30267	22473 21662	5978 7334	949 1271	76.44 % 71.57 %	20.33 % 24.23 %	3.23 % 4.20 %
Health	29867 29855	23103 21683	5846 7059	918 1113	77.35 % 72.63 %	19.57 % 23.64 %	3.07 % 3.73 %
Pets	29838 29642	24407 22881	4583 5725	848 1036	81.80 % 77.19 %	15.36 % 19.31 %	2.84 % 3.50 %
Sport & Fitness	29754 29851	23449 22068	5386 6649	919 1134	78.81 % 73.93 %	18.10 % 22.27 %	3.09 % 3.80 %
Job & Career	29462 29943	22953 21919	5565 6807	944 1217	77.91 % 73.20 %	18.89 % 22.73 %	3.20 % 4.06 %
Dating	29751 29177	22367 20562	6493 7382	891 1233	75.18 % 70.47 %	21.82 % 25.30 %	2.99 % 4.23 %
Other	29584 29472	24240 22796	4517 5619	827 1057	81.94 % 77.35 %	15.27 % 19.07 %	2.80 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38597	29767 27728	7967 9258	1261 1611	76.34 % 71.84 %	20.43 % 23.99 %	3.23 % 4.17 %
Outlook Mail	38521 38804	29824 28196	7483 9066	1214 1542	77.42 % 72.66 %	19.43 % 23.36 %	3.15 % 3.97 %
Yahoo Mail	38800 38528	30909 28759	6774 8245	1117 1524	79.66 % 74.64 %	17.46 % 21.40 %	2.88 % 3.96 %
AOL Mail	38294 38321	30491 28643	6674 8212	1129 1466	79.62 % 74.74 %	17.43 % 21.43 %	2.95 % 3.83 %
Mail.com	38539 38950	31234 29535	6284 7955	1021 1460	81.05 % 75.83 %	16.31 % 20.42 %	2.65 % 3.75 %
Yandex Mail	38763 38131	30267 28024	7259 8597	1237 1510	78.08 % 73.49 %	18.73 % 22.55 %	3.19 % 3.96 %
GMX Mail	38321 38759	30825 29382	6445 8039	1051 1338	80.44 % 75.81 %	16.82 % 20.74 %	2.74 % 3.45 %
Zoho Mail	38935 38432	31717 29573	6179 7499	1039 1360	81.46 % 76.95 %	15.87 % 19.51 %	2.67 % 3.54 %
ProtonMail	39222 38553	31992 29625	6246 7647	984 1281	81.57 % 76.84 %	15.92 % 19.84 %	2.51 % 3.32 %
Custom Mail	38252 38913	31718 30322	5573 7249	961 1342	82.92 % 77.92 %	14.57 % 18.63 %	2.51 % 3.45 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.