Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 386.642	291.675 308.744	81.124 66.884	15.065 11.014

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 79.85 %	20.92 % 17.30 %	3.88 % 2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29615	23217 24606	5371 4279	1063 730	78.30 % 83.09 %	18.11 % 14.45 %	3.59 % 2.46 %
Elektronics	30175 29925	22785 24103	6242 5017	1148 805	75.51 % 80.54 %	20.69 % 16.77 %	3.80 % 2.69 %
Entertainment	29299 29978	22074 23941	6106 5227	1119 810	75.34 % 79.86 %	20.84 % 17.44 %	3.82 % 2.70 %
Cosmetics & Beauty	29547 29840	22179 23697	6206 5279	1162 864	75.06 % 79.41 %	21.00 % 17.69 %	3.93 % 2.90 %
Food & Drink	29817 30146	23322 24948	5433 4432	1062 766	78.22 % 82.76 %	18.22 % 14.70 %	3.56 % 2.54 %
Home & Garden	29960 29482	23519 24457	5413 4282	1028 743	78.50 % 82.96 %	18.07 % 14.52 %	3.43 % 2.52 %
Finance	30207 29400	21656 22473	7253 5978	1298 949	71.69 % 76.44 %	24.01 % 20.33 %	4.30 % 3.23 %
Health	30450 29867	22049 23103	7159 5846	1242 918	72.41 % 77.35 %	23.51 % 19.57 %	4.08 % 3.07 %
Pets	29782 29838	23076 24407	5660 4583	1046 848	77.48 % 81.80 %	19.00 % 15.36 %	3.51 % 2.84 %
Sport & Fitness	29190 29754	21723 23449	6283 5386	1184 919	74.42 % 78.81 %	21.52 % 18.10 %	4.06 % 3.09 %
Job & Career	30181 29462	22058 22953	6787 5565	1336 944	73.09 % 77.91 %	22.49 % 18.89 %	4.43 % 3.20 %
Dating	29753 29751	20964 22367	7545 6493	1244 891	70.46 % 75.18 %	25.36 % 21.82 %	4.18 % 2.99 %
Other	29852 29584	23053 24240	5666 4517	1133 827	77.22 % 81.94 %	18.98 % 15.27 %	3.80 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38995	27621 29767	9070 7967	1690 1261	71.97 % 76.34 %	23.63 % 20.43 %	4.40 % 3.23 %
Outlook Mail	39099 38521	28287 29824	9166 7483	1646 1214	72.35 % 77.42 %	23.44 % 19.43 %	4.21 % 3.15 %
Yahoo Mail	38733 38800	29111 30909	8096 6774	1526 1117	75.16 % 79.66 %	20.90 % 17.46 %	3.94 % 2.88 %
AOL Mail	38998 38294	29218 30491	8229 6674	1551 1129	74.92 % 79.62 %	21.10 % 17.43 %	3.98 % 2.95 %
Mail.com	39016 38539	29732 31234	7823 6284	1461 1021	76.20 % 81.05 %	20.05 % 16.31 %	3.74 % 2.65 %
Yandex Mail	38771 38763	28442 30267	8694 7259	1635 1237	73.36 % 78.08 %	22.42 % 18.73 %	4.22 % 3.19 %
GMX Mail	39004 38321	29613 30825	8044 6445	1347 1051	75.92 % 80.44 %	20.62 % 16.82 %	3.45 % 2.74 %
Zoho Mail	38728 38935	29787 31717	7479 6179	1462 1039	76.91 % 81.46 %	19.31 % 15.87 %	3.78 % 2.67 %
ProtonMail	38547 39222	29655 31992	7499 6246	1393 984	76.93 % 81.57 %	19.45 % 15.92 %	3.61 % 2.51 %
Custom Mail	38587 38252	30209 31718	7024 5573	1354 961	78.29 % 82.92 %	18.20 % 14.57 %	3.51 % 2.51 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.