Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 387.442	291.675 296.309	81.124 77.267	15.065 13.866

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 76.48 %	20.92 % 19.94 %	3.88 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29824	23217 23739	5371 5118	1063 967	78.30 % 79.60 %	18.11 % 17.16 %	3.59 % 3.24 %
Elektronics	30175 29797	22785 22967	6242 5840	1148 990	75.51 % 77.08 %	20.69 % 19.60 %	3.80 % 3.32 %
Entertainment	29299 29705	22074 22638	6106 5971	1119 1096	75.34 % 76.21 %	20.84 % 20.10 %	3.82 % 3.69 %
Cosmetics & Beauty	29547 29911	22179 22808	6206 6027	1162 1076	75.06 % 76.25 %	21.00 % 20.15 %	3.93 % 3.60 %
Food & Drink	29817 29829	23322 23626	5433 5220	1062 983	78.22 % 79.20 %	18.22 % 17.50 %	3.56 % 3.30 %
Home & Garden	29960 29688	23519 23630	5413 5099	1028 959	78.50 % 79.59 %	18.07 % 17.18 %	3.43 % 3.23 %
Finance	30207 29732	21656 21697	7253 6837	1298 1198	71.69 % 72.98 %	24.01 % 23.00 %	4.30 % 4.03 %
Health	30450 29875	22049 22098	7159 6654	1242 1123	72.41 % 73.97 %	23.51 % 22.27 %	4.08 % 3.76 %
Pets	29782 29974	23076 23621	5660 5368	1046 985	77.48 % 78.80 %	19.00 % 17.91 %	3.51 % 3.29 %
Sport & Fitness	29190 29942	21723 22562	6283 6232	1184 1148	74.42 % 75.35 %	21.52 % 20.81 %	4.06 % 3.83 %
Job & Career	30181 29847	22058 22295	6787 6376	1336 1176	73.09 % 74.70 %	22.49 % 21.36 %	4.43 % 3.94 %
Dating	29753 29778	20964 21341	7545 7241	1244 1196	70.46 % 71.67 %	25.36 % 24.32 %	4.18 % 4.02 %
Other	29852 29540	23053 23287	5666 5284	1133 969	77.22 % 78.83 %	18.98 % 17.89 %	3.80 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38585	27621 28305	9070 8787	1690 1493	71.97 % 73.36 %	23.63 % 22.77 %	4.40 % 3.87 %
Outlook Mail	39099 38320	28287 28266	9166 8531	1646 1523	72.35 % 73.76 %	23.44 % 22.26 %	4.21 % 3.97 %
Yahoo Mail	38733 39382	29111 30044	8096 7942	1526 1396	75.16 % 76.29 %	20.90 % 20.17 %	3.94 % 3.54 %
AOL Mail	38998 38738	29218 29497	8229 7807	1551 1434	74.92 % 76.14 %	21.10 % 20.15 %	3.98 % 3.70 %
Mail.com	39016 37931	29732 29485	7823 7118	1461 1328	76.20 % 77.73 %	20.05 % 18.77 %	3.74 % 3.50 %
Yandex Mail	38771 38099	28442 28546	8694 8058	1635 1495	73.36 % 74.93 %	22.42 % 21.15 %	4.22 % 3.92 %
GMX Mail	39004 39108	29613 30036	8044 7712	1347 1360	75.92 % 76.80 %	20.62 % 19.72 %	3.45 % 3.48 %
Zoho Mail	38728 39431	29787 30722	7479 7346	1462 1363	76.91 % 77.91 %	19.31 % 18.63 %	3.78 % 3.46 %
ProtonMail	38547 38703	29655 30289	7499 7186	1393 1228	76.93 % 78.26 %	19.45 % 18.57 %	3.61 % 3.17 %
Custom Mail	38587 39145	30209 31119	7024 6780	1354 1246	78.29 % 79.50 %	18.20 % 17.32 %	3.51 % 3.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.