Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 386.266	291.675 301.262	81.124 72.313	15.065 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 77.99 %	20.92 % 18.72 %	3.88 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 30097	23217 24412	5371 4810	1063 875	78.30 % 81.11 %	18.11 % 15.98 %	3.59 % 2.91 %
Elektronics	30175 29372	22785 23116	6242 5358	1148 898	75.51 % 78.70 %	20.69 % 18.24 %	3.80 % 3.06 %
Entertainment	29299 29327	22074 22865	6106 5484	1119 978	75.34 % 77.97 %	20.84 % 18.70 %	3.82 % 3.33 %
Cosmetics & Beauty	29547 29807	22179 23167	6206 5647	1162 993	75.06 % 77.72 %	21.00 % 18.95 %	3.93 % 3.33 %
Food & Drink	29817 29395	23322 23821	5433 4712	1062 862	78.22 % 81.04 %	18.22 % 16.03 %	3.56 % 2.93 %
Home & Garden	29960 29924	23519 24240	5413 4774	1028 910	78.50 % 81.01 %	18.07 % 15.95 %	3.43 % 3.04 %
Finance	30207 29668	21656 22129	7253 6422	1298 1117	71.69 % 74.59 %	24.01 % 21.65 %	4.30 % 3.76 %
Health	30450 30230	22049 22730	7159 6432	1242 1068	72.41 % 75.19 %	23.51 % 21.28 %	4.08 % 3.53 %
Pets	29782 29536	23076 23732	5660 4897	1046 907	77.48 % 80.35 %	19.00 % 16.58 %	3.51 % 3.07 %
Sport & Fitness	29190 29293	21723 22573	6283 5729	1184 991	74.42 % 77.06 %	21.52 % 19.56 %	4.06 % 3.38 %
Job & Career	30181 30124	22058 22956	6787 6079	1336 1089	73.09 % 76.21 %	22.49 % 20.18 %	4.43 % 3.62 %
Dating	29753 29848	20964 21762	7545 7027	1244 1059	70.46 % 72.91 %	25.36 % 23.54 %	4.18 % 3.55 %
Other	29852 29645	23053 23759	5666 4942	1133 944	77.22 % 80.15 %	18.98 % 16.67 %	3.80 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38680	27621 28895	9070 8375	1690 1410	71.97 % 74.70 %	23.63 % 21.65 %	4.40 % 3.65 %
Outlook Mail	39099 39426	28287 29691	9166 8292	1646 1443	72.35 % 75.31 %	23.44 % 21.03 %	4.21 % 3.66 %
Yahoo Mail	38733 38810	29111 30200	8096 7321	1526 1289	75.16 % 77.81 %	20.90 % 18.86 %	3.94 % 3.32 %
AOL Mail	38998 38770	29218 30128	8229 7318	1551 1324	74.92 % 77.71 %	21.10 % 18.88 %	3.98 % 3.42 %
Mail.com	39016 38391	29732 30276	7823 6823	1461 1292	76.20 % 78.86 %	20.05 % 17.77 %	3.74 % 3.37 %
Yandex Mail	38771 38756	28442 29584	8694 7795	1635 1377	73.36 % 76.33 %	22.42 % 20.11 %	4.22 % 3.55 %
GMX Mail	39004 38548	29613 30340	8044 7042	1347 1166	75.92 % 78.71 %	20.62 % 18.27 %	3.45 % 3.02 %
Zoho Mail	38728 38708	29787 30849	7479 6703	1462 1156	76.91 % 79.70 %	19.31 % 17.32 %	3.78 % 2.99 %
ProtonMail	38547 38175	29655 30507	7499 6539	1393 1129	76.93 % 79.91 %	19.45 % 17.13 %	3.61 % 2.96 %
Custom Mail	38587 38002	30209 30792	7024 6105	1354 1105	78.29 % 81.03 %	18.20 % 16.06 %	3.51 % 2.91 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.