Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 386.332	291.675 297.267	81.124 76.020	15.065 13.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 76.95 %	20.92 % 19.68 %	3.88 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29172	23217 23348	5371 4963	1063 861	78.30 % 80.04 %	18.11 % 17.01 %	3.59 % 2.95 %
Elektronics	30175 30202	22785 23500	6242 5792	1148 910	75.51 % 77.81 %	20.69 % 19.18 %	3.80 % 3.01 %
Entertainment	29299 29600	22074 22762	6106 5818	1119 1020	75.34 % 76.90 %	20.84 % 19.66 %	3.82 % 3.45 %
Cosmetics & Beauty	29547 29988	22179 23098	6206 5932	1162 958	75.06 % 77.02 %	21.00 % 19.78 %	3.93 % 3.19 %
Food & Drink	29817 29959	23322 23986	5433 5064	1062 909	78.22 % 80.06 %	18.22 % 16.90 %	3.56 % 3.03 %
Home & Garden	29960 29709	23519 23764	5413 5050	1028 895	78.50 % 79.99 %	18.07 % 17.00 %	3.43 % 3.01 %
Finance	30207 29819	21656 21879	7253 6813	1298 1127	71.69 % 73.37 %	24.01 % 22.85 %	4.30 % 3.78 %
Health	30450 29410	22049 21943	7159 6410	1242 1057	72.41 % 74.61 %	23.51 % 21.80 %	4.08 % 3.59 %
Pets	29782 29811	23076 23523	5660 5288	1046 1000	77.48 % 78.91 %	19.00 % 17.74 %	3.51 % 3.35 %
Sport & Fitness	29190 29261	21723 22267	6283 5987	1184 1007	74.42 % 76.10 %	21.52 % 20.46 %	4.06 % 3.44 %
Job & Career	30181 29877	22058 22332	6787 6385	1336 1160	73.09 % 74.75 %	22.49 % 21.37 %	4.43 % 3.88 %
Dating	29753 29878	20964 21453	7545 7273	1244 1152	70.46 % 71.80 %	25.36 % 24.34 %	4.18 % 3.86 %
Other	29852 29646	23053 23412	5666 5245	1133 989	77.22 % 78.97 %	18.98 % 17.69 %	3.80 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 39140	27621 28816	9070 8887	1690 1437	71.97 % 73.62 %	23.63 % 22.71 %	4.40 % 3.67 %
Outlook Mail	39099 38561	28287 28604	9166 8484	1646 1473	72.35 % 74.18 %	23.44 % 22.00 %	4.21 % 3.82 %
Yahoo Mail	38733 39057	29111 29972	8096 7754	1526 1331	75.16 % 76.74 %	20.90 % 19.85 %	3.94 % 3.41 %
AOL Mail	38998 38795	29218 29718	8229 7679	1551 1398	74.92 % 76.60 %	21.10 % 19.79 %	3.98 % 3.60 %
Mail.com	39016 38478	29732 29931	7823 7225	1461 1322	76.20 % 77.79 %	20.05 % 18.78 %	3.74 % 3.44 %
Yandex Mail	38771 38004	28442 28609	8694 7996	1635 1399	73.36 % 75.28 %	22.42 % 21.04 %	4.22 % 3.68 %
GMX Mail	39004 38346	29613 29817	8044 7337	1347 1192	75.92 % 77.76 %	20.62 % 19.13 %	3.45 % 3.11 %
Zoho Mail	38728 38350	29787 30246	7479 6937	1462 1167	76.91 % 78.87 %	19.31 % 18.09 %	3.78 % 3.04 %
ProtonMail	38547 39222	29655 30866	7499 7179	1393 1177	76.93 % 78.70 %	19.45 % 18.30 %	3.61 % 3.00 %
Custom Mail	38587 38379	30209 30688	7024 6542	1354 1149	78.29 % 79.96 %	18.20 % 17.05 %	3.51 % 2.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.