Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 385.987	291.675 293.317	81.124 77.791	15.065 14.879

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 75.99 %	20.92 % 20.15 %	3.88 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29786	23217 23510	5371 5194	1063 1082	78.30 % 78.93 %	18.11 % 17.44 %	3.59 % 3.63 %
Elektronics	30175 29546	22785 22657	6242 5819	1148 1070	75.51 % 76.68 %	20.69 % 19.69 %	3.80 % 3.62 %
Entertainment	29299 29597	22074 22449	6106 5984	1119 1164	75.34 % 75.85 %	20.84 % 20.22 %	3.82 % 3.93 %
Cosmetics & Beauty	29547 29816	22179 22643	6206 6073	1162 1100	75.06 % 75.94 %	21.00 % 20.37 %	3.93 % 3.69 %
Food & Drink	29817 29590	23322 23344	5433 5185	1062 1061	78.22 % 78.89 %	18.22 % 17.52 %	3.56 % 3.59 %
Home & Garden	29960 30076	23519 23735	5413 5251	1028 1090	78.50 % 78.92 %	18.07 % 17.46 %	3.43 % 3.62 %
Finance	30207 30078	21656 21849	7253 6992	1298 1237	71.69 % 72.64 %	24.01 % 23.25 %	4.30 % 4.11 %
Health	30450 29814	22049 21943	7159 6742	1242 1129	72.41 % 73.60 %	23.51 % 22.61 %	4.08 % 3.79 %
Pets	29782 29568	23076 23113	5660 5371	1046 1084	77.48 % 78.17 %	19.00 % 18.16 %	3.51 % 3.67 %
Sport & Fitness	29190 29673	21723 22251	6283 6184	1184 1238	74.42 % 74.99 %	21.52 % 20.84 %	4.06 % 4.17 %
Job & Career	30181 29474	22058 21808	6787 6398	1336 1268	73.09 % 73.99 %	22.49 % 21.71 %	4.43 % 4.30 %
Dating	29753 29617	20964 21105	7545 7284	1244 1228	70.46 % 71.26 %	25.36 % 24.59 %	4.18 % 4.15 %
Other	29852 29352	23053 22910	5666 5314	1133 1128	77.22 % 78.05 %	18.98 % 18.10 %	3.80 % 3.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38972	27621 28315	9070 9017	1690 1640	71.97 % 72.65 %	23.63 % 23.14 %	4.40 % 4.21 %
Outlook Mail	39099 37964	28287 27902	9166 8498	1646 1564	72.35 % 73.50 %	23.44 % 22.38 %	4.21 % 4.12 %
Yahoo Mail	38733 38891	29111 29388	8096 7883	1526 1620	75.16 % 75.57 %	20.90 % 20.27 %	3.94 % 4.17 %
AOL Mail	38998 38776	29218 29393	8229 7874	1551 1509	74.92 % 75.80 %	21.10 % 20.31 %	3.98 % 3.89 %
Mail.com	39016 39033	29732 29948	7823 7576	1461 1509	76.20 % 76.72 %	20.05 % 19.41 %	3.74 % 3.87 %
Yandex Mail	38771 38387	28442 28535	8694 8292	1635 1560	73.36 % 74.34 %	22.42 % 21.60 %	4.22 % 4.06 %
GMX Mail	39004 38197	29613 29262	8044 7547	1347 1388	75.92 % 76.61 %	20.62 % 19.76 %	3.45 % 3.63 %
Zoho Mail	38728 38851	29787 30205	7479 7259	1462 1387	76.91 % 77.75 %	19.31 % 18.68 %	3.78 % 3.57 %
ProtonMail	38547 38474	29655 29981	7499 7159	1393 1334	76.93 % 77.93 %	19.45 % 18.61 %	3.61 % 3.47 %
Custom Mail	38587 38442	30209 30388	7024 6686	1354 1368	78.29 % 79.05 %	18.20 % 17.39 %	3.51 % 3.56 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.