Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 385.544	291.675 301.349	81.124 72.290	15.065 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 78.16 %	20.92 % 18.75 %	3.88 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29797	23217 24230	5371 4803	1063 764	78.30 % 81.32 %	18.11 % 16.12 %	3.59 % 2.56 %
Elektronics	30175 29522	22785 23302	6242 5355	1148 865	75.51 % 78.93 %	20.69 % 18.14 %	3.80 % 2.93 %
Entertainment	29299 29591	22074 23067	6106 5571	1119 953	75.34 % 77.95 %	20.84 % 18.83 %	3.82 % 3.22 %
Cosmetics & Beauty	29547 29664	22179 23106	6206 5618	1162 940	75.06 % 77.89 %	21.00 % 18.94 %	3.93 % 3.17 %
Food & Drink	29817 30131	23322 24350	5433 4930	1062 851	78.22 % 80.81 %	18.22 % 16.36 %	3.56 % 2.82 %
Home & Garden	29960 29718	23519 24149	5413 4761	1028 808	78.50 % 81.26 %	18.07 % 16.02 %	3.43 % 2.72 %
Finance	30207 29323	21656 21956	7253 6329	1298 1038	71.69 % 74.88 %	24.01 % 21.58 %	4.30 % 3.54 %
Health	30450 29396	22049 22235	7159 6209	1242 952	72.41 % 75.64 %	23.51 % 21.12 %	4.08 % 3.24 %
Pets	29782 29768	23076 23895	5660 5030	1046 843	77.48 % 80.27 %	19.00 % 16.90 %	3.51 % 2.83 %
Sport & Fitness	29190 29848	21723 23005	6283 5899	1184 944	74.42 % 77.07 %	21.52 % 19.76 %	4.06 % 3.16 %
Job & Career	30181 29818	22058 22759	6787 6053	1336 1006	73.09 % 76.33 %	22.49 % 20.30 %	4.43 % 3.37 %
Dating	29753 29464	20964 21543	7545 6843	1244 1078	70.46 % 73.12 %	25.36 % 23.22 %	4.18 % 3.66 %
Other	29852 29504	23053 23752	5666 4889	1133 863	77.22 % 80.50 %	18.98 % 16.57 %	3.80 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38452	27621 28870	9070 8279	1690 1303	71.97 % 75.08 %	23.63 % 21.53 %	4.40 % 3.39 %
Outlook Mail	39099 38668	28287 29213	9166 8113	1646 1342	72.35 % 75.55 %	23.44 % 20.98 %	4.21 % 3.47 %
Yahoo Mail	38733 38236	29111 29781	8096 7242	1526 1213	75.16 % 77.89 %	20.90 % 18.94 %	3.94 % 3.17 %
AOL Mail	38998 38895	29218 30250	8229 7387	1551 1258	74.92 % 77.77 %	21.10 % 18.99 %	3.98 % 3.23 %
Mail.com	39016 38779	29732 30612	7823 7002	1461 1165	76.20 % 78.94 %	20.05 % 18.06 %	3.74 % 3.00 %
Yandex Mail	38771 38489	28442 29441	8694 7761	1635 1287	73.36 % 76.49 %	22.42 % 20.16 %	4.22 % 3.34 %
GMX Mail	39004 38565	29613 30394	8044 7054	1347 1117	75.92 % 78.81 %	20.62 % 18.29 %	3.45 % 2.90 %
Zoho Mail	38728 38886	29787 31005	7479 6738	1462 1143	76.91 % 79.73 %	19.31 % 17.33 %	3.78 % 2.94 %
ProtonMail	38547 38469	29655 30795	7499 6621	1393 1053	76.93 % 80.05 %	19.45 % 17.21 %	3.61 % 2.74 %
Custom Mail	38587 38105	30209 30988	7024 6093	1354 1024	78.29 % 81.32 %	18.20 % 15.99 %	3.51 % 2.69 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.