Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 386.394	291.675 304.670	81.124 70.447	15.065 11.277

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 78.85 %	20.92 % 18.23 %	3.88 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29436	23217 24184	5371 4480	1063 772	78.30 % 82.16 %	18.11 % 15.22 %	3.59 % 2.62 %
Elektronics	30175 29686	22785 23616	6242 5269	1148 801	75.51 % 79.55 %	20.69 % 17.75 %	3.80 % 2.70 %
Entertainment	29299 29504	22074 23253	6106 5409	1119 842	75.34 % 78.81 %	20.84 % 18.33 %	3.82 % 2.85 %
Cosmetics & Beauty	29547 29880	22179 23521	6206 5469	1162 890	75.06 % 78.72 %	21.00 % 18.30 %	3.93 % 2.98 %
Food & Drink	29817 29594	23322 24207	5433 4658	1062 729	78.22 % 81.80 %	18.22 % 15.74 %	3.56 % 2.46 %
Home & Garden	29960 29576	23519 24238	5413 4608	1028 730	78.50 % 81.95 %	18.07 % 15.58 %	3.43 % 2.47 %
Finance	30207 29822	21656 22460	7253 6356	1298 1006	71.69 % 75.31 %	24.01 % 21.31 %	4.30 % 3.37 %
Health	30450 29729	22049 22651	7159 6150	1242 928	72.41 % 76.19 %	23.51 % 20.69 %	4.08 % 3.12 %
Pets	29782 29826	23076 24222	5660 4802	1046 802	77.48 % 81.21 %	19.00 % 16.10 %	3.51 % 2.69 %
Sport & Fitness	29190 29894	21723 23324	6283 5662	1184 908	74.42 % 78.02 %	21.52 % 18.94 %	4.06 % 3.04 %
Job & Career	30181 29743	22058 22789	6787 5937	1336 1017	73.09 % 76.62 %	22.49 % 19.96 %	4.43 % 3.42 %
Dating	29753 29587	20964 21866	7545 6707	1244 1014	70.46 % 73.90 %	25.36 % 22.67 %	4.18 % 3.43 %
Other	29852 30117	23053 24339	5666 4940	1133 838	77.22 % 80.81 %	18.98 % 16.40 %	3.80 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38418	27621 29138	9070 8048	1690 1232	71.97 % 75.84 %	23.63 % 20.95 %	4.40 % 3.21 %
Outlook Mail	39099 38640	28287 29415	9166 7963	1646 1262	72.35 % 76.13 %	23.44 % 20.61 %	4.21 % 3.27 %
Yahoo Mail	38733 38297	29111 30147	8096 6999	1526 1151	75.16 % 78.72 %	20.90 % 18.28 %	3.94 % 3.01 %
AOL Mail	38998 38742	29218 30460	8229 7121	1551 1161	74.92 % 78.62 %	21.10 % 18.38 %	3.98 % 3.00 %
Mail.com	39016 38780	29732 31001	7823 6700	1461 1079	76.20 % 79.94 %	20.05 % 17.28 %	3.74 % 2.78 %
Yandex Mail	38771 38547	28442 29645	8694 7606	1635 1296	73.36 % 76.91 %	22.42 % 19.73 %	4.22 % 3.36 %
GMX Mail	39004 39234	29613 31137	8044 7058	1347 1039	75.92 % 79.36 %	20.62 % 17.99 %	3.45 % 2.65 %
Zoho Mail	38728 38181	29787 30847	7479 6306	1462 1028	76.91 % 80.79 %	19.31 % 16.52 %	3.78 % 2.69 %
ProtonMail	38547 38893	29655 31324	7499 6566	1393 1003	76.93 % 80.54 %	19.45 % 16.88 %	3.61 % 2.58 %
Custom Mail	38587 38662	30209 31556	7024 6080	1354 1026	78.29 % 81.62 %	18.20 % 15.73 %	3.51 % 2.65 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.