Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 385.988	291.675 289.787	81.124 81.767	15.065 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 75.08 %	20.92 % 21.18 %	3.88 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29659	23217 23118	5371 5522	1063 1019	78.30 % 77.95 %	18.11 % 18.62 %	3.59 % 3.44 %
Elektronics	30175 29161	22785 22115	6242 5958	1148 1088	75.51 % 75.84 %	20.69 % 20.43 %	3.80 % 3.73 %
Entertainment	29299 29456	22074 22170	6106 6251	1119 1035	75.34 % 75.26 %	20.84 % 21.22 %	3.82 % 3.51 %
Cosmetics & Beauty	29547 29977	22179 22380	6206 6435	1162 1162	75.06 % 74.66 %	21.00 % 21.47 %	3.93 % 3.88 %
Food & Drink	29817 29887	23322 23296	5433 5574	1062 1017	78.22 % 77.95 %	18.22 % 18.65 %	3.56 % 3.40 %
Home & Garden	29960 29641	23519 23137	5413 5452	1028 1052	78.50 % 78.06 %	18.07 % 18.39 %	3.43 % 3.55 %
Finance	30207 30267	21656 21662	7253 7334	1298 1271	71.69 % 71.57 %	24.01 % 24.23 %	4.30 % 4.20 %
Health	30450 29855	22049 21683	7159 7059	1242 1113	72.41 % 72.63 %	23.51 % 23.64 %	4.08 % 3.73 %
Pets	29782 29642	23076 22881	5660 5725	1046 1036	77.48 % 77.19 %	19.00 % 19.31 %	3.51 % 3.50 %
Sport & Fitness	29190 29851	21723 22068	6283 6649	1184 1134	74.42 % 73.93 %	21.52 % 22.27 %	4.06 % 3.80 %
Job & Career	30181 29943	22058 21919	6787 6807	1336 1217	73.09 % 73.20 %	22.49 % 22.73 %	4.43 % 4.06 %
Dating	29753 29177	20964 20562	7545 7382	1244 1233	70.46 % 70.47 %	25.36 % 25.30 %	4.18 % 4.23 %
Other	29852 29472	23053 22796	5666 5619	1133 1057	77.22 % 77.35 %	18.98 % 19.07 %	3.80 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38597	27621 27728	9070 9258	1690 1611	71.97 % 71.84 %	23.63 % 23.99 %	4.40 % 4.17 %
Outlook Mail	39099 38804	28287 28196	9166 9066	1646 1542	72.35 % 72.66 %	23.44 % 23.36 %	4.21 % 3.97 %
Yahoo Mail	38733 38528	29111 28759	8096 8245	1526 1524	75.16 % 74.64 %	20.90 % 21.40 %	3.94 % 3.96 %
AOL Mail	38998 38321	29218 28643	8229 8212	1551 1466	74.92 % 74.74 %	21.10 % 21.43 %	3.98 % 3.83 %
Mail.com	39016 38950	29732 29535	7823 7955	1461 1460	76.20 % 75.83 %	20.05 % 20.42 %	3.74 % 3.75 %
Yandex Mail	38771 38131	28442 28024	8694 8597	1635 1510	73.36 % 73.49 %	22.42 % 22.55 %	4.22 % 3.96 %
GMX Mail	39004 38759	29613 29382	8044 8039	1347 1338	75.92 % 75.81 %	20.62 % 20.74 %	3.45 % 3.45 %
Zoho Mail	38728 38432	29787 29573	7479 7499	1462 1360	76.91 % 76.95 %	19.31 % 19.51 %	3.78 % 3.54 %
ProtonMail	38547 38553	29655 29625	7499 7647	1393 1281	76.93 % 76.84 %	19.45 % 19.84 %	3.61 % 3.32 %
Custom Mail	38587 38913	30209 30322	7024 7249	1354 1342	78.29 % 77.92 %	18.20 % 18.63 %	3.51 % 3.45 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.