Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 40.838	291.675 28.449	81.124 11.943	15.065 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 69.66 %	20.92 % 29.24 %	3.88 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 3108	23217 2310	5371 763	1063 35	78.30 % 74.32 %	18.11 % 24.55 %	3.59 % 1.13 %
Elektronics	30175 3168	22785 2203	6242 930	1148 35	75.51 % 69.54 %	20.69 % 29.36 %	3.80 % 1.10 %
Entertainment	29299 3097	22074 2149	6106 920	1119 28	75.34 % 69.39 %	20.84 % 29.71 %	3.82 % 0.90 %
Cosmetics & Beauty	29547 3104	22179 2138	6206 928	1162 38	75.06 % 68.88 %	21.00 % 29.90 %	3.93 % 1.22 %
Food & Drink	29817 2988	23322 2221	5433 729	1062 38	78.22 % 74.33 %	18.22 % 24.40 %	3.56 % 1.27 %
Home & Garden	29960 3198	23519 2374	5413 790	1028 34	78.50 % 74.23 %	18.07 % 24.70 %	3.43 % 1.06 %
Finance	30207 3213	21656 2065	7253 1111	1298 37	71.69 % 64.27 %	24.01 % 34.58 %	4.30 % 1.15 %
Health	30450 3194	22049 2052	7159 1109	1242 33	72.41 % 64.25 %	23.51 % 34.72 %	4.08 % 1.03 %
Pets	29782 3075	23076 2277	5660 768	1046 30	77.48 % 74.05 %	19.00 % 24.98 %	3.51 % 0.98 %
Sport & Fitness	29190 3244	21723 2247	6283 961	1184 36	74.42 % 69.27 %	21.52 % 29.62 %	4.06 % 1.11 %
Job & Career	30181 3038	22058 2106	6787 898	1336 34	73.09 % 69.32 %	22.49 % 29.56 %	4.43 % 1.12 %
Dating	29753 3120	20964 1854	7545 1226	1244 40	70.46 % 59.42 %	25.36 % 39.29 %	4.18 % 1.28 %
Other	29852 3291	23053 2453	5666 810	1133 28	77.22 % 74.54 %	18.98 % 24.61 %	3.80 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 3918	27621 2512	9070 1366	1690 40	71.97 % 64.11 %	23.63 % 34.86 %	4.40 % 1.02 %
Outlook Mail	39099 4078	28287 2660	9166 1375	1646 43	72.35 % 65.23 %	23.44 % 33.72 %	4.21 % 1.05 %
Yahoo Mail	38733 4200	29111 2966	8096 1187	1526 47	75.16 % 70.62 %	20.90 % 28.26 %	3.94 % 1.12 %
AOL Mail	38998 4366	29218 3106	8229 1213	1551 47	74.92 % 71.14 %	21.10 % 27.78 %	3.98 % 1.08 %
Mail.com	39016 4218	29732 3033	7823 1137	1461 48	76.20 % 71.91 %	20.05 % 26.96 %	3.74 % 1.14 %
Yandex Mail	38771 4051	28442 2782	8694 1223	1635 46	73.36 % 68.67 %	22.42 % 30.19 %	4.22 % 1.14 %
GMX Mail	39004 4002	29613 2712	8044 1243	1347 47	75.92 % 67.77 %	20.62 % 31.06 %	3.45 % 1.17 %
Zoho Mail	38728 3898	29787 2817	7479 1038	1462 43	76.91 % 72.27 %	19.31 % 26.63 %	3.78 % 1.10 %
ProtonMail	38547 3953	29655 2797	7499 1112	1393 44	76.93 % 70.76 %	19.45 % 28.13 %	3.61 % 1.11 %
Custom Mail	38587 4154	30209 3064	7024 1049	1354 41	78.29 % 73.76 %	18.20 % 25.25 %	3.51 % 0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.