Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 386.815	291.675 291.230	81.124 81.251	15.065 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 75.29 %	20.92 % 21.01 %	3.88 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29728	23217 23316	5371 5402	1063 1010	78.30 % 78.43 %	18.11 % 18.17 %	3.59 % 3.40 %
Elektronics	30175 29658	22785 22556	6242 6071	1148 1031	75.51 % 76.05 %	20.69 % 20.47 %	3.80 % 3.48 %
Entertainment	29299 29767	22074 22297	6106 6378	1119 1092	75.34 % 74.91 %	20.84 % 21.43 %	3.82 % 3.67 %
Cosmetics & Beauty	29547 29712	22179 22258	6206 6286	1162 1168	75.06 % 74.91 %	21.00 % 21.16 %	3.93 % 3.93 %
Food & Drink	29817 30447	23322 23798	5433 5647	1062 1002	78.22 % 78.16 %	18.22 % 18.55 %	3.56 % 3.29 %
Home & Garden	29960 30205	23519 23671	5413 5550	1028 984	78.50 % 78.37 %	18.07 % 18.37 %	3.43 % 3.26 %
Finance	30207 29812	21656 21439	7253 7106	1298 1267	71.69 % 71.91 %	24.01 % 23.84 %	4.30 % 4.25 %
Health	30450 29791	22049 21624	7159 6977	1242 1190	72.41 % 72.59 %	23.51 % 23.42 %	4.08 % 3.99 %
Pets	29782 30013	23076 23247	5660 5736	1046 1030	77.48 % 77.46 %	19.00 % 19.11 %	3.51 % 3.43 %
Sport & Fitness	29190 29347	21723 21861	6283 6328	1184 1158	74.42 % 74.49 %	21.52 % 21.56 %	4.06 % 3.95 %
Job & Career	30181 29527	22058 21670	6787 6669	1336 1188	73.09 % 73.39 %	22.49 % 22.59 %	4.43 % 4.02 %
Dating	29753 29392	20964 20732	7545 7493	1244 1167	70.46 % 70.54 %	25.36 % 25.49 %	4.18 % 3.97 %
Other	29852 29416	23053 22761	5666 5608	1133 1047	77.22 % 77.38 %	18.98 % 19.06 %	3.80 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 39508	27621 28352	9070 9569	1690 1587	71.97 % 71.76 %	23.63 % 24.22 %	4.40 % 4.02 %
Outlook Mail	39099 37965	28287 27742	9166 8706	1646 1517	72.35 % 73.07 %	23.44 % 22.93 %	4.21 % 4.00 %
Yahoo Mail	38733 38297	29111 28800	8096 8051	1526 1446	75.16 % 75.20 %	20.90 % 21.02 %	3.94 % 3.78 %
AOL Mail	38998 39018	29218 29127	8229 8369	1551 1522	74.92 % 74.65 %	21.10 % 21.45 %	3.98 % 3.90 %
Mail.com	39016 38744	29732 29547	7823 7806	1461 1391	76.20 % 76.26 %	20.05 % 20.15 %	3.74 % 3.59 %
Yandex Mail	38771 38597	28442 28422	8694 8671	1635 1504	73.36 % 73.64 %	22.42 % 22.47 %	4.22 % 3.90 %
GMX Mail	39004 38543	29613 29305	8044 7903	1347 1335	75.92 % 76.03 %	20.62 % 20.50 %	3.45 % 3.46 %
Zoho Mail	38728 38361	29787 29601	7479 7423	1462 1337	76.91 % 77.16 %	19.31 % 19.35 %	3.78 % 3.49 %
ProtonMail	38547 38873	29655 29891	7499 7611	1393 1371	76.93 % 76.89 %	19.45 % 19.58 %	3.61 % 3.53 %
Custom Mail	38587 38909	30209 30443	7024 7142	1354 1324	78.29 % 78.24 %	18.20 % 18.36 %	3.51 % 3.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.