Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 385.773	291.675 292.816	81.124 78.855	15.065 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 75.90 %	20.92 % 20.44 %	3.88 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29815	23217 23508	5371 5322	1063 985	78.30 % 78.85 %	18.11 % 17.85 %	3.59 % 3.30 %
Elektronics	30175 29779	22785 22860	6242 5888	1148 1031	75.51 % 76.77 %	20.69 % 19.77 %	3.80 % 3.46 %
Entertainment	29299 29386	22074 22186	6106 6063	1119 1137	75.34 % 75.50 %	20.84 % 20.63 %	3.82 % 3.87 %
Cosmetics & Beauty	29547 29712	22179 22497	6206 6118	1162 1097	75.06 % 75.72 %	21.00 % 20.59 %	3.93 % 3.69 %
Food & Drink	29817 29806	23322 23564	5433 5287	1062 955	78.22 % 79.06 %	18.22 % 17.74 %	3.56 % 3.20 %
Home & Garden	29960 30068	23519 23722	5413 5384	1028 962	78.50 % 78.89 %	18.07 % 17.91 %	3.43 % 3.20 %
Finance	30207 29618	21656 21514	7253 6917	1298 1187	71.69 % 72.64 %	24.01 % 23.35 %	4.30 % 4.01 %
Health	30450 29837	22049 21902	7159 6811	1242 1124	72.41 % 73.41 %	23.51 % 22.83 %	4.08 % 3.77 %
Pets	29782 28948	23076 22668	5660 5255	1046 1025	77.48 % 78.31 %	19.00 % 18.15 %	3.51 % 3.54 %
Sport & Fitness	29190 29122	21723 21863	6283 6141	1184 1118	74.42 % 75.07 %	21.52 % 21.09 %	4.06 % 3.84 %
Job & Career	30181 29451	22058 21804	6787 6423	1336 1224	73.09 % 74.03 %	22.49 % 21.81 %	4.43 % 4.16 %
Dating	29753 30602	20964 21599	7545 7766	1244 1237	70.46 % 70.58 %	25.36 % 25.38 %	4.18 % 4.04 %
Other	29852 29629	23053 23129	5666 5480	1133 1020	77.22 % 78.06 %	18.98 % 18.50 %	3.80 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38624	27621 28008	9070 9043	1690 1573	71.97 % 72.51 %	23.63 % 23.41 %	4.40 % 4.07 %
Outlook Mail	39099 38234	28287 28091	9166 8614	1646 1529	72.35 % 73.47 %	23.44 % 22.53 %	4.21 % 4.00 %
Yahoo Mail	38733 38641	29111 29221	8096 7965	1526 1455	75.16 % 75.62 %	20.90 % 20.61 %	3.94 % 3.77 %
AOL Mail	38998 38894	29218 29386	8229 8058	1551 1450	74.92 % 75.55 %	21.10 % 20.72 %	3.98 % 3.73 %
Mail.com	39016 38764	29732 29679	7823 7670	1461 1415	76.20 % 76.56 %	20.05 % 19.79 %	3.74 % 3.65 %
Yandex Mail	38771 38663	28442 28741	8694 8450	1635 1472	73.36 % 74.34 %	22.42 % 21.86 %	4.22 % 3.81 %
GMX Mail	39004 38593	29613 29585	8044 7679	1347 1329	75.92 % 76.66 %	20.62 % 19.90 %	3.45 % 3.44 %
Zoho Mail	38728 38866	29787 30072	7479 7484	1462 1310	76.91 % 77.37 %	19.31 % 19.26 %	3.78 % 3.37 %
ProtonMail	38547 38052	29655 29620	7499 7140	1393 1292	76.93 % 77.84 %	19.45 % 18.76 %	3.61 % 3.40 %
Custom Mail	38587 38442	30209 30413	7024 6752	1354 1277	78.29 % 79.11 %	18.20 % 17.56 %	3.51 % 3.32 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.