Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 388.241	291.675 290.813	81.124 83.298	15.065 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 74.91 %	20.92 % 21.46 %	3.88 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 30351	23217 23612	5371 5726	1063 1013	78.30 % 77.80 %	18.11 % 18.87 %	3.59 % 3.34 %
Elektronics	30175 29910	22785 22534	6242 6299	1148 1077	75.51 % 75.34 %	20.69 % 21.06 %	3.80 % 3.60 %
Entertainment	29299 30335	22074 22650	6106 6612	1119 1073	75.34 % 74.67 %	20.84 % 21.80 %	3.82 % 3.54 %
Cosmetics & Beauty	29547 29461	22179 22050	6206 6298	1162 1113	75.06 % 74.84 %	21.00 % 21.38 %	3.93 % 3.78 %
Food & Drink	29817 29766	23322 23156	5433 5597	1062 1013	78.22 % 77.79 %	18.22 % 18.80 %	3.56 % 3.40 %
Home & Garden	29960 29770	23519 23207	5413 5591	1028 972	78.50 % 77.95 %	18.07 % 18.78 %	3.43 % 3.27 %
Finance	30207 29766	21656 21380	7253 7285	1298 1101	71.69 % 71.83 %	24.01 % 24.47 %	4.30 % 3.70 %
Health	30450 29737	22049 21526	7159 7075	1242 1136	72.41 % 72.39 %	23.51 % 23.79 %	4.08 % 3.82 %
Pets	29782 29882	23076 23007	5660 5793	1046 1082	77.48 % 76.99 %	19.00 % 19.39 %	3.51 % 3.62 %
Sport & Fitness	29190 29628	21723 21867	6283 6565	1184 1196	74.42 % 73.81 %	21.52 % 22.16 %	4.06 % 4.04 %
Job & Career	30181 29609	22058 21654	6787 6809	1336 1146	73.09 % 73.13 %	22.49 % 23.00 %	4.43 % 3.87 %
Dating	29753 29874	20964 20955	7545 7702	1244 1217	70.46 % 70.14 %	25.36 % 25.78 %	4.18 % 4.07 %
Other	29852 30152	23053 23215	5666 5946	1133 991	77.22 % 76.99 %	18.98 % 19.72 %	3.80 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 39606	27621 28391	9070 9716	1690 1499	71.97 % 71.68 %	23.63 % 24.53 %	4.40 % 3.78 %
Outlook Mail	39099 38921	28287 28160	9166 9225	1646 1536	72.35 % 72.35 %	23.44 % 23.70 %	4.21 % 3.95 %
Yahoo Mail	38733 38768	29111 29010	8096 8350	1526 1408	75.16 % 74.83 %	20.90 % 21.54 %	3.94 % 3.63 %
AOL Mail	38998 38609	29218 28779	8229 8337	1551 1493	74.92 % 74.54 %	21.10 % 21.59 %	3.98 % 3.87 %
Mail.com	39016 38682	29732 29379	7823 7922	1461 1381	76.20 % 75.95 %	20.05 % 20.48 %	3.74 % 3.57 %
Yandex Mail	38771 39015	28442 28569	8694 8935	1635 1511	73.36 % 73.23 %	22.42 % 22.90 %	4.22 % 3.87 %
GMX Mail	39004 38772	29613 29243	8044 8163	1347 1366	75.92 % 75.42 %	20.62 % 21.05 %	3.45 % 3.52 %
Zoho Mail	38728 38637	29787 29697	7479 7648	1462 1292	76.91 % 76.86 %	19.31 % 19.79 %	3.78 % 3.34 %
ProtonMail	38547 38480	29655 29514	7499 7660	1393 1306	76.93 % 76.70 %	19.45 % 19.91 %	3.61 % 3.39 %
Custom Mail	38587 38751	30209 30071	7024 7342	1354 1338	78.29 % 77.60 %	18.20 % 18.95 %	3.51 % 3.45 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.