Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 386.581	291.675 313.173	81.124 62.470	15.065 10.938

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 81.01 %	20.92 % 16.16 %	3.88 % 2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29857	23217 25096	5371 4015	1063 746	78.30 % 84.05 %	18.11 % 13.45 %	3.59 % 2.50 %
Elektronics	30175 29540	22785 24100	6242 4648	1148 792	75.51 % 81.58 %	20.69 % 15.73 %	3.80 % 2.68 %
Entertainment	29299 29606	22074 23895	6106 4840	1119 871	75.34 % 80.71 %	20.84 % 16.35 %	3.82 % 2.94 %
Cosmetics & Beauty	29547 29509	22179 23855	6206 4839	1162 815	75.06 % 80.84 %	21.00 % 16.40 %	3.93 % 2.76 %
Food & Drink	29817 29561	23322 24853	5433 3981	1062 727	78.22 % 84.07 %	18.22 % 13.47 %	3.56 % 2.46 %
Home & Garden	29960 30276	23519 25484	5413 4049	1028 743	78.50 % 84.17 %	18.07 % 13.37 %	3.43 % 2.45 %
Finance	30207 29694	21656 23090	7253 5678	1298 926	71.69 % 77.76 %	24.01 % 19.12 %	4.30 % 3.12 %
Health	30450 29791	22049 23378	7159 5536	1242 877	72.41 % 78.47 %	23.51 % 18.58 %	4.08 % 2.94 %
Pets	29782 29403	23076 24415	5660 4170	1046 818	77.48 % 83.04 %	19.00 % 14.18 %	3.51 % 2.78 %
Sport & Fitness	29190 29977	21723 23949	6283 5138	1184 890	74.42 % 79.89 %	21.52 % 17.14 %	4.06 % 2.97 %
Job & Career	30181 30025	22058 23762	6787 5329	1336 934	73.09 % 79.14 %	22.49 % 17.75 %	4.43 % 3.11 %
Dating	29753 29712	20964 22627	7545 6071	1244 1014	70.46 % 76.15 %	25.36 % 20.43 %	4.18 % 3.41 %
Other	29852 29630	23053 24669	5666 4176	1133 785	77.22 % 83.26 %	18.98 % 14.09 %	3.80 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38878	27621 30256	9070 7461	1690 1161	71.97 % 77.82 %	23.63 % 19.19 %	4.40 % 2.99 %
Outlook Mail	39099 38269	28287 30003	9166 7040	1646 1226	72.35 % 78.40 %	23.44 % 18.40 %	4.21 % 3.20 %
Yahoo Mail	38733 38700	29111 31188	8096 6330	1526 1182	75.16 % 80.59 %	20.90 % 16.36 %	3.94 % 3.05 %
AOL Mail	38998 38271	29218 30898	8229 6243	1551 1130	74.92 % 80.73 %	21.10 % 16.31 %	3.98 % 2.95 %
Mail.com	39016 39040	29732 31934	7823 6012	1461 1094	76.20 % 81.80 %	20.05 % 15.40 %	3.74 % 2.80 %
Yandex Mail	38771 38751	28442 30764	8694 6770	1635 1217	73.36 % 79.39 %	22.42 % 17.47 %	4.22 % 3.14 %
GMX Mail	39004 38668	29613 31596	8044 6086	1347 986	75.92 % 81.71 %	20.62 % 15.74 %	3.45 % 2.55 %
Zoho Mail	38728 38430	29787 31843	7479 5562	1462 1025	76.91 % 82.86 %	19.31 % 14.47 %	3.78 % 2.67 %
ProtonMail	38547 38509	29655 31890	7499 5646	1393 973	76.93 % 82.81 %	19.45 % 14.66 %	3.61 % 2.53 %
Custom Mail	38587 39065	30209 32801	7024 5320	1354 944	78.29 % 83.97 %	18.20 % 13.62 %	3.51 % 2.42 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.