Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 388.067	291.675 303.278	81.124 73.033	15.065 11.756

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 78.15 %	20.92 % 18.82 %	3.88 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29885	23217 24320	5371 4778	1063 787	78.30 % 81.38 %	18.11 % 15.99 %	3.59 % 2.63 %
Elektronics	30175 30094	22785 23718	6242 5529	1148 847	75.51 % 78.81 %	20.69 % 18.37 %	3.80 % 2.81 %
Entertainment	29299 29837	22074 23221	6106 5645	1119 971	75.34 % 77.83 %	20.84 % 18.92 %	3.82 % 3.25 %
Cosmetics & Beauty	29547 30111	22179 23476	6206 5713	1162 922	75.06 % 77.96 %	21.00 % 18.97 %	3.93 % 3.06 %
Food & Drink	29817 29681	23322 24093	5433 4755	1062 833	78.22 % 81.17 %	18.22 % 16.02 %	3.56 % 2.81 %
Home & Garden	29960 29947	23519 24356	5413 4776	1028 815	78.50 % 81.33 %	18.07 % 15.95 %	3.43 % 2.72 %
Finance	30207 29933	21656 22388	7253 6557	1298 988	71.69 % 74.79 %	24.01 % 21.91 %	4.30 % 3.30 %
Health	30450 29497	22049 22345	7159 6205	1242 947	72.41 % 75.75 %	23.51 % 21.04 %	4.08 % 3.21 %
Pets	29782 29949	23076 24002	5660 5087	1046 860	77.48 % 80.14 %	19.00 % 16.99 %	3.51 % 2.87 %
Sport & Fitness	29190 29926	21723 23074	6283 5907	1184 945	74.42 % 77.10 %	21.52 % 19.74 %	4.06 % 3.16 %
Job & Career	30181 29513	22058 22530	6787 5957	1336 1026	73.09 % 76.34 %	22.49 % 20.18 %	4.43 % 3.48 %
Dating	29753 29943	20964 21836	7545 7120	1244 987	70.46 % 72.93 %	25.36 % 23.78 %	4.18 % 3.30 %
Other	29852 29751	23053 23919	5666 5004	1133 828	77.22 % 80.40 %	18.98 % 16.82 %	3.80 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 39164	27621 29216	9070 8619	1690 1329	71.97 % 74.60 %	23.63 % 22.01 %	4.40 % 3.39 %
Outlook Mail	39099 39137	28287 29444	9166 8343	1646 1350	72.35 % 75.23 %	23.44 % 21.32 %	4.21 % 3.45 %
Yahoo Mail	38733 38845	29111 30285	8096 7348	1526 1212	75.16 % 77.96 %	20.90 % 18.92 %	3.94 % 3.12 %
AOL Mail	38998 38494	29218 30058	8229 7272	1551 1164	74.92 % 78.08 %	21.10 % 18.89 %	3.98 % 3.02 %
Mail.com	39016 38846	29732 30754	7823 6950	1461 1142	76.20 % 79.17 %	20.05 % 17.89 %	3.74 % 2.94 %
Yandex Mail	38771 39145	28442 29904	8694 7952	1635 1289	73.36 % 76.39 %	22.42 % 20.31 %	4.22 % 3.29 %
GMX Mail	39004 39067	29613 30704	8044 7254	1347 1109	75.92 % 78.59 %	20.62 % 18.57 %	3.45 % 2.84 %
Zoho Mail	38728 38377	29787 30728	7479 6555	1462 1094	76.91 % 80.07 %	19.31 % 17.08 %	3.78 % 2.85 %
ProtonMail	38547 38585	29655 30992	7499 6579	1393 1014	76.93 % 80.32 %	19.45 % 17.05 %	3.61 % 2.63 %
Custom Mail	38587 38407	30209 31193	7024 6161	1354 1053	78.29 % 81.22 %	18.20 % 16.04 %	3.51 % 2.74 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.