Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.864 385.950	291.675 307.998	81.124 67.201	15.065 10.751

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.20 % 79.80 %	20.92 % 17.41 %	3.88 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29651 29423	23217 24440	5371 4298	1063 685	78.30 % 83.06 %	18.11 % 14.61 %	3.59 % 2.33 %
Elektronics	30175 30026	22785 24169	6242 5050	1148 807	75.51 % 80.49 %	20.69 % 16.82 %	3.80 % 2.69 %
Entertainment	29299 29740	22074 23701	6106 5217	1119 822	75.34 % 79.69 %	20.84 % 17.54 %	3.82 % 2.76 %
Cosmetics & Beauty	29547 29355	22179 23431	6206 5147	1162 777	75.06 % 79.82 %	21.00 % 17.53 %	3.93 % 2.65 %
Food & Drink	29817 29752	23322 24654	5433 4387	1062 711	78.22 % 82.87 %	18.22 % 14.75 %	3.56 % 2.39 %
Home & Garden	29960 29687	23519 24587	5413 4337	1028 763	78.50 % 82.82 %	18.07 % 14.61 %	3.43 % 2.57 %
Finance	30207 29525	21656 22572	7253 5978	1298 975	71.69 % 76.45 %	24.01 % 20.25 %	4.30 % 3.30 %
Health	30450 29552	22049 22834	7159 5784	1242 934	72.41 % 77.27 %	23.51 % 19.57 %	4.08 % 3.16 %
Pets	29782 29407	23076 24114	5660 4544	1046 749	77.48 % 82.00 %	19.00 % 15.45 %	3.51 % 2.55 %
Sport & Fitness	29190 29816	21723 23390	6283 5524	1184 902	74.42 % 78.45 %	21.52 % 18.53 %	4.06 % 3.03 %
Job & Career	30181 30485	22058 23707	6787 5849	1336 929	73.09 % 77.77 %	22.49 % 19.19 %	4.43 % 3.05 %
Dating	29753 29284	20964 21922	7545 6423	1244 939	70.46 % 74.86 %	25.36 % 21.93 %	4.18 % 3.21 %
Other	29852 29898	23053 24477	5666 4663	1133 758	77.22 % 81.87 %	18.98 % 15.60 %	3.80 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38381 38668	27621 29672	9070 7832	1690 1164	71.97 % 76.74 %	23.63 % 20.25 %	4.40 % 3.01 %
Outlook Mail	39099 39191	28287 30184	9166 7785	1646 1222	72.35 % 77.02 %	23.44 % 19.86 %	4.21 % 3.12 %
Yahoo Mail	38733 38269	29111 30403	8096 6711	1526 1155	75.16 % 79.45 %	20.90 % 17.54 %	3.94 % 3.02 %
AOL Mail	38998 38827	29218 30885	8229 6817	1551 1125	74.92 % 79.55 %	21.10 % 17.56 %	3.98 % 2.90 %
Mail.com	39016 38589	29732 31110	7823 6412	1461 1067	76.20 % 80.62 %	20.05 % 16.62 %	3.74 % 2.77 %
Yandex Mail	38771 38526	28442 30061	8694 7274	1635 1191	73.36 % 78.03 %	22.42 % 18.88 %	4.22 % 3.09 %
GMX Mail	39004 38438	29613 30949	8044 6520	1347 969	75.92 % 80.52 %	20.62 % 16.96 %	3.45 % 2.52 %
Zoho Mail	38728 38408	29787 31346	7479 6058	1462 1004	76.91 % 81.61 %	19.31 % 15.77 %	3.78 % 2.61 %
ProtonMail	38547 39152	29655 31915	7499 6288	1393 949	76.93 % 81.52 %	19.45 % 16.06 %	3.61 % 2.42 %
Custom Mail	38587 37882	30209 31473	7024 5504	1354 905	78.29 % 83.08 %	18.20 % 14.53 %	3.51 % 2.39 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.