CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 385.950	308.744 307.998	66.884 67.201	11.014 10.751

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 79.80 %	17.30 % 17.41 %	2.85 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29423	24606 24440	4279 4298	730 685	83.09 % 83.06 %	14.45 % 14.61 %	2.46 % 2.33 %
Elektronics	29925 30026	24103 24169	5017 5050	805 807	80.54 % 80.49 %	16.77 % 16.82 %	2.69 % 2.69 %
Entertainment	29978 29740	23941 23701	5227 5217	810 822	79.86 % 79.69 %	17.44 % 17.54 %	2.70 % 2.76 %
Cosmetics & Beauty	29840 29355	23697 23431	5279 5147	864 777	79.41 % 79.82 %	17.69 % 17.53 %	2.90 % 2.65 %
Food & Drink	30146 29752	24948 24654	4432 4387	766 711	82.76 % 82.87 %	14.70 % 14.75 %	2.54 % 2.39 %
Home & Garden	29482 29687	24457 24587	4282 4337	743 763	82.96 % 82.82 %	14.52 % 14.61 %	2.52 % 2.57 %
Finance	29400 29525	22473 22572	5978 5978	949 975	76.44 % 76.45 %	20.33 % 20.25 %	3.23 % 3.30 %
Health	29867 29552	23103 22834	5846 5784	918 934	77.35 % 77.27 %	19.57 % 19.57 %	3.07 % 3.16 %
Pets	29838 29407	24407 24114	4583 4544	848 749	81.80 % 82.00 %	15.36 % 15.45 %	2.84 % 2.55 %
Sport & Fitness	29754 29816	23449 23390	5386 5524	919 902	78.81 % 78.45 %	18.10 % 18.53 %	3.09 % 3.03 %
Job & Career	29462 30485	22953 23707	5565 5849	944 929	77.91 % 77.77 %	18.89 % 19.19 %	3.20 % 3.05 %
Dating	29751 29284	22367 21922	6493 6423	891 939	75.18 % 74.86 %	21.82 % 21.93 %	2.99 % 3.21 %
Other	29584 29898	24240 24477	4517 4663	827 758	81.94 % 81.87 %	15.27 % 15.60 %	2.80 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38668	29767 29672	7967 7832	1261 1164	76.34 % 76.74 %	20.43 % 20.25 %	3.23 % 3.01 %
Outlook Mail	38521 39191	29824 30184	7483 7785	1214 1222	77.42 % 77.02 %	19.43 % 19.86 %	3.15 % 3.12 %
Yahoo Mail	38800 38269	30909 30403	6774 6711	1117 1155	79.66 % 79.45 %	17.46 % 17.54 %	2.88 % 3.02 %
AOL Mail	38294 38827	30491 30885	6674 6817	1129 1125	79.62 % 79.55 %	17.43 % 17.56 %	2.95 % 2.90 %
Mail.com	38539 38589	31234 31110	6284 6412	1021 1067	81.05 % 80.62 %	16.31 % 16.62 %	2.65 % 2.77 %
Yandex Mail	38763 38526	30267 30061	7259 7274	1237 1191	78.08 % 78.03 %	18.73 % 18.88 %	3.19 % 3.09 %
GMX Mail	38321 38438	30825 30949	6445 6520	1051 969	80.44 % 80.52 %	16.82 % 16.96 %	2.74 % 2.52 %
Zoho Mail	38935 38408	31717 31346	6179 6058	1039 1004	81.46 % 81.61 %	15.87 % 15.77 %	2.67 % 2.61 %
ProtonMail	39222 39152	31992 31915	6246 6288	984 949	81.57 % 81.52 %	15.92 % 16.06 %	2.51 % 2.42 %
Custom Mail	38252 37882	31718 31473	5573 5504	961 905	82.92 % 83.08 %	14.57 % 14.53 %	2.51 % 2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.