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CampaignMonitor and Mailjet Email Deliverability Comparison

  CampaignMonitor
  Mailjet

In this comparison, the deliverability of CampaignMonitor and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  386.642
  386.394
  308.744
  304.670
  66.884
  70.447
  11.014
  11.277

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailjet in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.85 %
  78.85 %
  17.30 %
  18.23 %
  2.85 %
  2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  29615
  29436
  24606
  24184
  4279
  4480
  730
  772
  83.09 %
  82.16 %
  14.45 %
  15.22 %
  2.46 %
  2.62 %
Elektronics
  29925
  29686
  24103
  23616
  5017
  5269
  805
  801
  80.54 %
  79.55 %
  16.77 %
  17.75 %
  2.69 %
  2.70 %
Entertainment
  29978
  29504
  23941
  23253
  5227
  5409
  810
  842
  79.86 %
  78.81 %
  17.44 %
  18.33 %
  2.70 %
  2.85 %
Cosmetics & Beauty
  29840
  29880
  23697
  23521
  5279
  5469
  864
  890
  79.41 %
  78.72 %
  17.69 %
  18.30 %
  2.90 %
  2.98 %
Food & Drink
  30146
  29594
  24948
  24207
  4432
  4658
  766
  729
  82.76 %
  81.80 %
  14.70 %
  15.74 %
  2.54 %
  2.46 %
Home & Garden
  29482
  29576
  24457
  24238
  4282
  4608
  743
  730
  82.96 %
  81.95 %
  14.52 %
  15.58 %
  2.52 %
  2.47 %
Finance
  29400
  29822
  22473
  22460
  5978
  6356
  949
  1006
  76.44 %
  75.31 %
  20.33 %
  21.31 %
  3.23 %
  3.37 %
Health
  29867
  29729
  23103
  22651
  5846
  6150
  918
  928
  77.35 %
  76.19 %
  19.57 %
  20.69 %
  3.07 %
  3.12 %
Pets
  29838
  29826
  24407
  24222
  4583
  4802
  848
  802
  81.80 %
  81.21 %
  15.36 %
  16.10 %
  2.84 %
  2.69 %
Sport & Fitness
  29754
  29894
  23449
  23324
  5386
  5662
  919
  908
  78.81 %
  78.02 %
  18.10 %
  18.94 %
  3.09 %
  3.04 %
Job & Career
  29462
  29743
  22953
  22789
  5565
  5937
  944
  1017
  77.91 %
  76.62 %
  18.89 %
  19.96 %
  3.20 %
  3.42 %
Dating
  29751
  29587
  22367
  21866
  6493
  6707
  891
  1014
  75.18 %
  73.90 %
  21.82 %
  22.67 %
  2.99 %
  3.43 %
Other
  29584
  30117
  24240
  24339
  4517
  4940
  827
  838
  81.94 %
  80.81 %
  15.27 %
  16.40 %
  2.80 %
  2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  38995
  38418
  29767
  29138
  7967
  8048
  1261
  1232
  76.34 %
  75.84 %
  20.43 %
  20.95 %
  3.23 %
  3.21 %
Outlook Mail
  38521
  38640
  29824
  29415
  7483
  7963
  1214
  1262
  77.42 %
  76.13 %
  19.43 %
  20.61 %
  3.15 %
  3.27 %
Yahoo Mail
  38800
  38297
  30909
  30147
  6774
  6999
  1117
  1151
  79.66 %
  78.72 %
  17.46 %
  18.28 %
  2.88 %
  3.01 %
AOL Mail
  38294
  38742
  30491
  30460
  6674
  7121
  1129
  1161
  79.62 %
  78.62 %
  17.43 %
  18.38 %
  2.95 %
  3.00 %
Mail.com
  38539
  38780
  31234
  31001
  6284
  6700
  1021
  1079
  81.05 %
  79.94 %
  16.31 %
  17.28 %
  2.65 %
  2.78 %
Yandex Mail
  38763
  38547
  30267
  29645
  7259
  7606
  1237
  1296
  78.08 %
  76.91 %
  18.73 %
  19.73 %
  3.19 %
  3.36 %
GMX Mail
  38321
  39234
  30825
  31137
  6445
  7058
  1051
  1039
  80.44 %
  79.36 %
  16.82 %
  17.99 %
  2.74 %
  2.65 %
Zoho Mail
  38935
  38181
  31717
  30847
  6179
  6306
  1039
  1028
  81.46 %
  80.79 %
  15.87 %
  16.52 %
  2.67 %
  2.69 %
ProtonMail
  39222
  38893
  31992
  31324
  6246
  6566
  984
  1003
  81.57 %
  80.54 %
  15.92 %
  16.88 %
  2.51 %
  2.58 %
Custom Mail
  38252
  38662
  31718
  31556
  5573
  6080
  961
  1026
  82.92 %
  81.62 %
  14.57 %
  15.73 %
  2.51 %
  2.65 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.