CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 386.581	308.744 313.173	66.884 62.470	11.014 10.938

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 81.01 %	17.30 % 16.16 %	2.85 % 2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29857	24606 25096	4279 4015	730 746	83.09 % 84.05 %	14.45 % 13.45 %	2.46 % 2.50 %
Elektronics	29925 29540	24103 24100	5017 4648	805 792	80.54 % 81.58 %	16.77 % 15.73 %	2.69 % 2.68 %
Entertainment	29978 29606	23941 23895	5227 4840	810 871	79.86 % 80.71 %	17.44 % 16.35 %	2.70 % 2.94 %
Cosmetics & Beauty	29840 29509	23697 23855	5279 4839	864 815	79.41 % 80.84 %	17.69 % 16.40 %	2.90 % 2.76 %
Food & Drink	30146 29561	24948 24853	4432 3981	766 727	82.76 % 84.07 %	14.70 % 13.47 %	2.54 % 2.46 %
Home & Garden	29482 30276	24457 25484	4282 4049	743 743	82.96 % 84.17 %	14.52 % 13.37 %	2.52 % 2.45 %
Finance	29400 29694	22473 23090	5978 5678	949 926	76.44 % 77.76 %	20.33 % 19.12 %	3.23 % 3.12 %
Health	29867 29791	23103 23378	5846 5536	918 877	77.35 % 78.47 %	19.57 % 18.58 %	3.07 % 2.94 %
Pets	29838 29403	24407 24415	4583 4170	848 818	81.80 % 83.04 %	15.36 % 14.18 %	2.84 % 2.78 %
Sport & Fitness	29754 29977	23449 23949	5386 5138	919 890	78.81 % 79.89 %	18.10 % 17.14 %	3.09 % 2.97 %
Job & Career	29462 30025	22953 23762	5565 5329	944 934	77.91 % 79.14 %	18.89 % 17.75 %	3.20 % 3.11 %
Dating	29751 29712	22367 22627	6493 6071	891 1014	75.18 % 76.15 %	21.82 % 20.43 %	2.99 % 3.41 %
Other	29584 29630	24240 24669	4517 4176	827 785	81.94 % 83.26 %	15.27 % 14.09 %	2.80 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38878	29767 30256	7967 7461	1261 1161	76.34 % 77.82 %	20.43 % 19.19 %	3.23 % 2.99 %
Outlook Mail	38521 38269	29824 30003	7483 7040	1214 1226	77.42 % 78.40 %	19.43 % 18.40 %	3.15 % 3.20 %
Yahoo Mail	38800 38700	30909 31188	6774 6330	1117 1182	79.66 % 80.59 %	17.46 % 16.36 %	2.88 % 3.05 %
AOL Mail	38294 38271	30491 30898	6674 6243	1129 1130	79.62 % 80.73 %	17.43 % 16.31 %	2.95 % 2.95 %
Mail.com	38539 39040	31234 31934	6284 6012	1021 1094	81.05 % 81.80 %	16.31 % 15.40 %	2.65 % 2.80 %
Yandex Mail	38763 38751	30267 30764	7259 6770	1237 1217	78.08 % 79.39 %	18.73 % 17.47 %	3.19 % 3.14 %
GMX Mail	38321 38668	30825 31596	6445 6086	1051 986	80.44 % 81.71 %	16.82 % 15.74 %	2.74 % 2.55 %
Zoho Mail	38935 38430	31717 31843	6179 5562	1039 1025	81.46 % 82.86 %	15.87 % 14.47 %	2.67 % 2.67 %
ProtonMail	39222 38509	31992 31890	6246 5646	984 973	81.57 % 82.81 %	15.92 % 14.66 %	2.51 % 2.53 %
Custom Mail	38252 39065	31718 32801	5573 5320	961 944	82.92 % 83.97 %	14.57 % 13.62 %	2.51 % 2.42 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.