CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 386.815	308.744 291.230	66.884 81.251	11.014 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 75.29 %	17.30 % 21.01 %	2.85 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29728	24606 23316	4279 5402	730 1010	83.09 % 78.43 %	14.45 % 18.17 %	2.46 % 3.40 %
Elektronics	29925 29658	24103 22556	5017 6071	805 1031	80.54 % 76.05 %	16.77 % 20.47 %	2.69 % 3.48 %
Entertainment	29978 29767	23941 22297	5227 6378	810 1092	79.86 % 74.91 %	17.44 % 21.43 %	2.70 % 3.67 %
Cosmetics & Beauty	29840 29712	23697 22258	5279 6286	864 1168	79.41 % 74.91 %	17.69 % 21.16 %	2.90 % 3.93 %
Food & Drink	30146 30447	24948 23798	4432 5647	766 1002	82.76 % 78.16 %	14.70 % 18.55 %	2.54 % 3.29 %
Home & Garden	29482 30205	24457 23671	4282 5550	743 984	82.96 % 78.37 %	14.52 % 18.37 %	2.52 % 3.26 %
Finance	29400 29812	22473 21439	5978 7106	949 1267	76.44 % 71.91 %	20.33 % 23.84 %	3.23 % 4.25 %
Health	29867 29791	23103 21624	5846 6977	918 1190	77.35 % 72.59 %	19.57 % 23.42 %	3.07 % 3.99 %
Pets	29838 30013	24407 23247	4583 5736	848 1030	81.80 % 77.46 %	15.36 % 19.11 %	2.84 % 3.43 %
Sport & Fitness	29754 29347	23449 21861	5386 6328	919 1158	78.81 % 74.49 %	18.10 % 21.56 %	3.09 % 3.95 %
Job & Career	29462 29527	22953 21670	5565 6669	944 1188	77.91 % 73.39 %	18.89 % 22.59 %	3.20 % 4.02 %
Dating	29751 29392	22367 20732	6493 7493	891 1167	75.18 % 70.54 %	21.82 % 25.49 %	2.99 % 3.97 %
Other	29584 29416	24240 22761	4517 5608	827 1047	81.94 % 77.38 %	15.27 % 19.06 %	2.80 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 39508	29767 28352	7967 9569	1261 1587	76.34 % 71.76 %	20.43 % 24.22 %	3.23 % 4.02 %
Outlook Mail	38521 37965	29824 27742	7483 8706	1214 1517	77.42 % 73.07 %	19.43 % 22.93 %	3.15 % 4.00 %
Yahoo Mail	38800 38297	30909 28800	6774 8051	1117 1446	79.66 % 75.20 %	17.46 % 21.02 %	2.88 % 3.78 %
AOL Mail	38294 39018	30491 29127	6674 8369	1129 1522	79.62 % 74.65 %	17.43 % 21.45 %	2.95 % 3.90 %
Mail.com	38539 38744	31234 29547	6284 7806	1021 1391	81.05 % 76.26 %	16.31 % 20.15 %	2.65 % 3.59 %
Yandex Mail	38763 38597	30267 28422	7259 8671	1237 1504	78.08 % 73.64 %	18.73 % 22.47 %	3.19 % 3.90 %
GMX Mail	38321 38543	30825 29305	6445 7903	1051 1335	80.44 % 76.03 %	16.82 % 20.50 %	2.74 % 3.46 %
Zoho Mail	38935 38361	31717 29601	6179 7423	1039 1337	81.46 % 77.16 %	15.87 % 19.35 %	2.67 % 3.49 %
ProtonMail	39222 38873	31992 29891	6246 7611	984 1371	81.57 % 76.89 %	15.92 % 19.58 %	2.51 % 3.53 %
Custom Mail	38252 38909	31718 30443	5573 7142	961 1324	82.92 % 78.24 %	14.57 % 18.36 %	2.51 % 3.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.