CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 386.266	308.744 301.262	66.884 72.313	11.014 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 77.99 %	17.30 % 18.72 %	2.85 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 30097	24606 24412	4279 4810	730 875	83.09 % 81.11 %	14.45 % 15.98 %	2.46 % 2.91 %
Elektronics	29925 29372	24103 23116	5017 5358	805 898	80.54 % 78.70 %	16.77 % 18.24 %	2.69 % 3.06 %
Entertainment	29978 29327	23941 22865	5227 5484	810 978	79.86 % 77.97 %	17.44 % 18.70 %	2.70 % 3.33 %
Cosmetics & Beauty	29840 29807	23697 23167	5279 5647	864 993	79.41 % 77.72 %	17.69 % 18.95 %	2.90 % 3.33 %
Food & Drink	30146 29395	24948 23821	4432 4712	766 862	82.76 % 81.04 %	14.70 % 16.03 %	2.54 % 2.93 %
Home & Garden	29482 29924	24457 24240	4282 4774	743 910	82.96 % 81.01 %	14.52 % 15.95 %	2.52 % 3.04 %
Finance	29400 29668	22473 22129	5978 6422	949 1117	76.44 % 74.59 %	20.33 % 21.65 %	3.23 % 3.76 %
Health	29867 30230	23103 22730	5846 6432	918 1068	77.35 % 75.19 %	19.57 % 21.28 %	3.07 % 3.53 %
Pets	29838 29536	24407 23732	4583 4897	848 907	81.80 % 80.35 %	15.36 % 16.58 %	2.84 % 3.07 %
Sport & Fitness	29754 29293	23449 22573	5386 5729	919 991	78.81 % 77.06 %	18.10 % 19.56 %	3.09 % 3.38 %
Job & Career	29462 30124	22953 22956	5565 6079	944 1089	77.91 % 76.21 %	18.89 % 20.18 %	3.20 % 3.62 %
Dating	29751 29848	22367 21762	6493 7027	891 1059	75.18 % 72.91 %	21.82 % 23.54 %	2.99 % 3.55 %
Other	29584 29645	24240 23759	4517 4942	827 944	81.94 % 80.15 %	15.27 % 16.67 %	2.80 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38680	29767 28895	7967 8375	1261 1410	76.34 % 74.70 %	20.43 % 21.65 %	3.23 % 3.65 %
Outlook Mail	38521 39426	29824 29691	7483 8292	1214 1443	77.42 % 75.31 %	19.43 % 21.03 %	3.15 % 3.66 %
Yahoo Mail	38800 38810	30909 30200	6774 7321	1117 1289	79.66 % 77.81 %	17.46 % 18.86 %	2.88 % 3.32 %
AOL Mail	38294 38770	30491 30128	6674 7318	1129 1324	79.62 % 77.71 %	17.43 % 18.88 %	2.95 % 3.42 %
Mail.com	38539 38391	31234 30276	6284 6823	1021 1292	81.05 % 78.86 %	16.31 % 17.77 %	2.65 % 3.37 %
Yandex Mail	38763 38756	30267 29584	7259 7795	1237 1377	78.08 % 76.33 %	18.73 % 20.11 %	3.19 % 3.55 %
GMX Mail	38321 38548	30825 30340	6445 7042	1051 1166	80.44 % 78.71 %	16.82 % 18.27 %	2.74 % 3.02 %
Zoho Mail	38935 38708	31717 30849	6179 6703	1039 1156	81.46 % 79.70 %	15.87 % 17.32 %	2.67 % 2.99 %
ProtonMail	39222 38175	31992 30507	6246 6539	984 1129	81.57 % 79.91 %	15.92 % 17.13 %	2.51 % 2.96 %
Custom Mail	38252 38002	31718 30792	5573 6105	961 1105	82.92 % 81.03 %	14.57 % 16.06 %	2.51 % 2.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.