CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 385.987	308.744 293.317	66.884 77.791	11.014 14.879

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 75.99 %	17.30 % 20.15 %	2.85 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29786	24606 23510	4279 5194	730 1082	83.09 % 78.93 %	14.45 % 17.44 %	2.46 % 3.63 %
Elektronics	29925 29546	24103 22657	5017 5819	805 1070	80.54 % 76.68 %	16.77 % 19.69 %	2.69 % 3.62 %
Entertainment	29978 29597	23941 22449	5227 5984	810 1164	79.86 % 75.85 %	17.44 % 20.22 %	2.70 % 3.93 %
Cosmetics & Beauty	29840 29816	23697 22643	5279 6073	864 1100	79.41 % 75.94 %	17.69 % 20.37 %	2.90 % 3.69 %
Food & Drink	30146 29590	24948 23344	4432 5185	766 1061	82.76 % 78.89 %	14.70 % 17.52 %	2.54 % 3.59 %
Home & Garden	29482 30076	24457 23735	4282 5251	743 1090	82.96 % 78.92 %	14.52 % 17.46 %	2.52 % 3.62 %
Finance	29400 30078	22473 21849	5978 6992	949 1237	76.44 % 72.64 %	20.33 % 23.25 %	3.23 % 4.11 %
Health	29867 29814	23103 21943	5846 6742	918 1129	77.35 % 73.60 %	19.57 % 22.61 %	3.07 % 3.79 %
Pets	29838 29568	24407 23113	4583 5371	848 1084	81.80 % 78.17 %	15.36 % 18.16 %	2.84 % 3.67 %
Sport & Fitness	29754 29673	23449 22251	5386 6184	919 1238	78.81 % 74.99 %	18.10 % 20.84 %	3.09 % 4.17 %
Job & Career	29462 29474	22953 21808	5565 6398	944 1268	77.91 % 73.99 %	18.89 % 21.71 %	3.20 % 4.30 %
Dating	29751 29617	22367 21105	6493 7284	891 1228	75.18 % 71.26 %	21.82 % 24.59 %	2.99 % 4.15 %
Other	29584 29352	24240 22910	4517 5314	827 1128	81.94 % 78.05 %	15.27 % 18.10 %	2.80 % 3.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38972	29767 28315	7967 9017	1261 1640	76.34 % 72.65 %	20.43 % 23.14 %	3.23 % 4.21 %
Outlook Mail	38521 37964	29824 27902	7483 8498	1214 1564	77.42 % 73.50 %	19.43 % 22.38 %	3.15 % 4.12 %
Yahoo Mail	38800 38891	30909 29388	6774 7883	1117 1620	79.66 % 75.57 %	17.46 % 20.27 %	2.88 % 4.17 %
AOL Mail	38294 38776	30491 29393	6674 7874	1129 1509	79.62 % 75.80 %	17.43 % 20.31 %	2.95 % 3.89 %
Mail.com	38539 39033	31234 29948	6284 7576	1021 1509	81.05 % 76.72 %	16.31 % 19.41 %	2.65 % 3.87 %
Yandex Mail	38763 38387	30267 28535	7259 8292	1237 1560	78.08 % 74.34 %	18.73 % 21.60 %	3.19 % 4.06 %
GMX Mail	38321 38197	30825 29262	6445 7547	1051 1388	80.44 % 76.61 %	16.82 % 19.76 %	2.74 % 3.63 %
Zoho Mail	38935 38851	31717 30205	6179 7259	1039 1387	81.46 % 77.75 %	15.87 % 18.68 %	2.67 % 3.57 %
ProtonMail	39222 38474	31992 29981	6246 7159	984 1334	81.57 % 77.93 %	15.92 % 18.61 %	2.51 % 3.47 %
Custom Mail	38252 38442	31718 30388	5573 6686	961 1368	82.92 % 79.05 %	14.57 % 17.39 %	2.51 % 3.56 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.