CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 385.544	308.744 301.349	66.884 72.290	11.014 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 78.16 %	17.30 % 18.75 %	2.85 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29797	24606 24230	4279 4803	730 764	83.09 % 81.32 %	14.45 % 16.12 %	2.46 % 2.56 %
Elektronics	29925 29522	24103 23302	5017 5355	805 865	80.54 % 78.93 %	16.77 % 18.14 %	2.69 % 2.93 %
Entertainment	29978 29591	23941 23067	5227 5571	810 953	79.86 % 77.95 %	17.44 % 18.83 %	2.70 % 3.22 %
Cosmetics & Beauty	29840 29664	23697 23106	5279 5618	864 940	79.41 % 77.89 %	17.69 % 18.94 %	2.90 % 3.17 %
Food & Drink	30146 30131	24948 24350	4432 4930	766 851	82.76 % 80.81 %	14.70 % 16.36 %	2.54 % 2.82 %
Home & Garden	29482 29718	24457 24149	4282 4761	743 808	82.96 % 81.26 %	14.52 % 16.02 %	2.52 % 2.72 %
Finance	29400 29323	22473 21956	5978 6329	949 1038	76.44 % 74.88 %	20.33 % 21.58 %	3.23 % 3.54 %
Health	29867 29396	23103 22235	5846 6209	918 952	77.35 % 75.64 %	19.57 % 21.12 %	3.07 % 3.24 %
Pets	29838 29768	24407 23895	4583 5030	848 843	81.80 % 80.27 %	15.36 % 16.90 %	2.84 % 2.83 %
Sport & Fitness	29754 29848	23449 23005	5386 5899	919 944	78.81 % 77.07 %	18.10 % 19.76 %	3.09 % 3.16 %
Job & Career	29462 29818	22953 22759	5565 6053	944 1006	77.91 % 76.33 %	18.89 % 20.30 %	3.20 % 3.37 %
Dating	29751 29464	22367 21543	6493 6843	891 1078	75.18 % 73.12 %	21.82 % 23.22 %	2.99 % 3.66 %
Other	29584 29504	24240 23752	4517 4889	827 863	81.94 % 80.50 %	15.27 % 16.57 %	2.80 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38452	29767 28870	7967 8279	1261 1303	76.34 % 75.08 %	20.43 % 21.53 %	3.23 % 3.39 %
Outlook Mail	38521 38668	29824 29213	7483 8113	1214 1342	77.42 % 75.55 %	19.43 % 20.98 %	3.15 % 3.47 %
Yahoo Mail	38800 38236	30909 29781	6774 7242	1117 1213	79.66 % 77.89 %	17.46 % 18.94 %	2.88 % 3.17 %
AOL Mail	38294 38895	30491 30250	6674 7387	1129 1258	79.62 % 77.77 %	17.43 % 18.99 %	2.95 % 3.23 %
Mail.com	38539 38779	31234 30612	6284 7002	1021 1165	81.05 % 78.94 %	16.31 % 18.06 %	2.65 % 3.00 %
Yandex Mail	38763 38489	30267 29441	7259 7761	1237 1287	78.08 % 76.49 %	18.73 % 20.16 %	3.19 % 3.34 %
GMX Mail	38321 38565	30825 30394	6445 7054	1051 1117	80.44 % 78.81 %	16.82 % 18.29 %	2.74 % 2.90 %
Zoho Mail	38935 38886	31717 31005	6179 6738	1039 1143	81.46 % 79.73 %	15.87 % 17.33 %	2.67 % 2.94 %
ProtonMail	39222 38469	31992 30795	6246 6621	984 1053	81.57 % 80.05 %	15.92 % 17.21 %	2.51 % 2.74 %
Custom Mail	38252 38105	31718 30988	5573 6093	961 1024	82.92 % 81.32 %	14.57 % 15.99 %	2.51 % 2.69 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.