CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 386.369	308.744 289.437	66.884 81.857	11.014 15.075

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 74.91 %	17.30 % 21.19 %	2.85 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29778	24606 23188	4279 5494	730 1096	83.09 % 77.87 %	14.45 % 18.45 %	2.46 % 3.68 %
Elektronics	29925 29424	24103 22263	5017 6075	805 1086	80.54 % 75.66 %	16.77 % 20.65 %	2.69 % 3.69 %
Entertainment	29978 29695	23941 22191	5227 6298	810 1206	79.86 % 74.73 %	17.44 % 21.21 %	2.70 % 4.06 %
Cosmetics & Beauty	29840 29786	23697 22295	5279 6338	864 1153	79.41 % 74.85 %	17.69 % 21.28 %	2.90 % 3.87 %
Food & Drink	30146 29802	24948 23295	4432 5470	766 1037	82.76 % 78.17 %	14.70 % 18.35 %	2.54 % 3.48 %
Home & Garden	29482 29752	24457 23121	4282 5526	743 1105	82.96 % 77.71 %	14.52 % 18.57 %	2.52 % 3.71 %
Finance	29400 30013	22473 21437	5978 7334	949 1242	76.44 % 71.43 %	20.33 % 24.44 %	3.23 % 4.14 %
Health	29867 29219	23103 21133	5846 6898	918 1188	77.35 % 72.33 %	19.57 % 23.61 %	3.07 % 4.07 %
Pets	29838 30220	24407 23268	4583 5848	848 1104	81.80 % 77.00 %	15.36 % 19.35 %	2.84 % 3.65 %
Sport & Fitness	29754 30118	23449 22193	5386 6710	919 1215	78.81 % 73.69 %	18.10 % 22.28 %	3.09 % 4.03 %
Job & Career	29462 29359	22953 21544	5565 6580	944 1235	77.91 % 73.38 %	18.89 % 22.41 %	3.20 % 4.21 %
Dating	29751 29918	22367 20900	6493 7698	891 1320	75.18 % 69.86 %	21.82 % 25.73 %	2.99 % 4.41 %
Other	29584 29285	24240 22609	4517 5588	827 1088	81.94 % 77.20 %	15.27 % 19.08 %	2.80 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38739	29767 27822	7967 9319	1261 1598	76.34 % 71.82 %	20.43 % 24.06 %	3.23 % 4.13 %
Outlook Mail	38521 38508	29824 27844	7483 8994	1214 1670	77.42 % 72.31 %	19.43 % 23.36 %	3.15 % 4.34 %
Yahoo Mail	38800 38552	30909 28758	6774 8250	1117 1544	79.66 % 74.60 %	17.46 % 21.40 %	2.88 % 4.00 %
AOL Mail	38294 37649	30491 28102	6674 7971	1129 1576	79.62 % 74.64 %	17.43 % 21.17 %	2.95 % 4.19 %
Mail.com	38539 38849	31234 29477	6284 7886	1021 1486	81.05 % 75.88 %	16.31 % 20.30 %	2.65 % 3.83 %
Yandex Mail	38763 38847	30267 28400	7259 8822	1237 1625	78.08 % 73.11 %	18.73 % 22.71 %	3.19 % 4.18 %
GMX Mail	38321 38308	30825 28897	6445 7974	1051 1437	80.44 % 75.43 %	16.82 % 20.82 %	2.74 % 3.75 %
Zoho Mail	38935 38869	31717 29841	6179 7652	1039 1376	81.46 % 76.77 %	15.87 % 19.69 %	2.67 % 3.54 %
ProtonMail	39222 38991	31992 29860	6246 7742	984 1389	81.57 % 76.58 %	15.92 % 19.86 %	2.51 % 3.56 %
Custom Mail	38252 39057	31718 30436	5573 7247	961 1374	82.92 % 77.93 %	14.57 % 18.55 %	2.51 % 3.52 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.