CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 387.442	308.744 296.309	66.884 77.267	11.014 13.866

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 76.48 %	17.30 % 19.94 %	2.85 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29824	24606 23739	4279 5118	730 967	83.09 % 79.60 %	14.45 % 17.16 %	2.46 % 3.24 %
Elektronics	29925 29797	24103 22967	5017 5840	805 990	80.54 % 77.08 %	16.77 % 19.60 %	2.69 % 3.32 %
Entertainment	29978 29705	23941 22638	5227 5971	810 1096	79.86 % 76.21 %	17.44 % 20.10 %	2.70 % 3.69 %
Cosmetics & Beauty	29840 29911	23697 22808	5279 6027	864 1076	79.41 % 76.25 %	17.69 % 20.15 %	2.90 % 3.60 %
Food & Drink	30146 29829	24948 23626	4432 5220	766 983	82.76 % 79.20 %	14.70 % 17.50 %	2.54 % 3.30 %
Home & Garden	29482 29688	24457 23630	4282 5099	743 959	82.96 % 79.59 %	14.52 % 17.18 %	2.52 % 3.23 %
Finance	29400 29732	22473 21697	5978 6837	949 1198	76.44 % 72.98 %	20.33 % 23.00 %	3.23 % 4.03 %
Health	29867 29875	23103 22098	5846 6654	918 1123	77.35 % 73.97 %	19.57 % 22.27 %	3.07 % 3.76 %
Pets	29838 29974	24407 23621	4583 5368	848 985	81.80 % 78.80 %	15.36 % 17.91 %	2.84 % 3.29 %
Sport & Fitness	29754 29942	23449 22562	5386 6232	919 1148	78.81 % 75.35 %	18.10 % 20.81 %	3.09 % 3.83 %
Job & Career	29462 29847	22953 22295	5565 6376	944 1176	77.91 % 74.70 %	18.89 % 21.36 %	3.20 % 3.94 %
Dating	29751 29778	22367 21341	6493 7241	891 1196	75.18 % 71.67 %	21.82 % 24.32 %	2.99 % 4.02 %
Other	29584 29540	24240 23287	4517 5284	827 969	81.94 % 78.83 %	15.27 % 17.89 %	2.80 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 38585	29767 28305	7967 8787	1261 1493	76.34 % 73.36 %	20.43 % 22.77 %	3.23 % 3.87 %
Outlook Mail	38521 38320	29824 28266	7483 8531	1214 1523	77.42 % 73.76 %	19.43 % 22.26 %	3.15 % 3.97 %
Yahoo Mail	38800 39382	30909 30044	6774 7942	1117 1396	79.66 % 76.29 %	17.46 % 20.17 %	2.88 % 3.54 %
AOL Mail	38294 38738	30491 29497	6674 7807	1129 1434	79.62 % 76.14 %	17.43 % 20.15 %	2.95 % 3.70 %
Mail.com	38539 37931	31234 29485	6284 7118	1021 1328	81.05 % 77.73 %	16.31 % 18.77 %	2.65 % 3.50 %
Yandex Mail	38763 38099	30267 28546	7259 8058	1237 1495	78.08 % 74.93 %	18.73 % 21.15 %	3.19 % 3.92 %
GMX Mail	38321 39108	30825 30036	6445 7712	1051 1360	80.44 % 76.80 %	16.82 % 19.72 %	2.74 % 3.48 %
Zoho Mail	38935 39431	31717 30722	6179 7346	1039 1363	81.46 % 77.91 %	15.87 % 18.63 %	2.67 % 3.46 %
ProtonMail	39222 38703	31992 30289	6246 7186	984 1228	81.57 % 78.26 %	15.92 % 18.57 %	2.51 % 3.17 %
Custom Mail	38252 39145	31718 31119	5573 6780	961 1246	82.92 % 79.50 %	14.57 % 17.32 %	2.51 % 3.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.