CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 388.067	308.744 303.278	66.884 73.033	11.014 11.756

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 78.15 %	17.30 % 18.82 %	2.85 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 29885	24606 24320	4279 4778	730 787	83.09 % 81.38 %	14.45 % 15.99 %	2.46 % 2.63 %
Elektronics	29925 30094	24103 23718	5017 5529	805 847	80.54 % 78.81 %	16.77 % 18.37 %	2.69 % 2.81 %
Entertainment	29978 29837	23941 23221	5227 5645	810 971	79.86 % 77.83 %	17.44 % 18.92 %	2.70 % 3.25 %
Cosmetics & Beauty	29840 30111	23697 23476	5279 5713	864 922	79.41 % 77.96 %	17.69 % 18.97 %	2.90 % 3.06 %
Food & Drink	30146 29681	24948 24093	4432 4755	766 833	82.76 % 81.17 %	14.70 % 16.02 %	2.54 % 2.81 %
Home & Garden	29482 29947	24457 24356	4282 4776	743 815	82.96 % 81.33 %	14.52 % 15.95 %	2.52 % 2.72 %
Finance	29400 29933	22473 22388	5978 6557	949 988	76.44 % 74.79 %	20.33 % 21.91 %	3.23 % 3.30 %
Health	29867 29497	23103 22345	5846 6205	918 947	77.35 % 75.75 %	19.57 % 21.04 %	3.07 % 3.21 %
Pets	29838 29949	24407 24002	4583 5087	848 860	81.80 % 80.14 %	15.36 % 16.99 %	2.84 % 2.87 %
Sport & Fitness	29754 29926	23449 23074	5386 5907	919 945	78.81 % 77.10 %	18.10 % 19.74 %	3.09 % 3.16 %
Job & Career	29462 29513	22953 22530	5565 5957	944 1026	77.91 % 76.34 %	18.89 % 20.18 %	3.20 % 3.48 %
Dating	29751 29943	22367 21836	6493 7120	891 987	75.18 % 72.93 %	21.82 % 23.78 %	2.99 % 3.30 %
Other	29584 29751	24240 23919	4517 5004	827 828	81.94 % 80.40 %	15.27 % 16.82 %	2.80 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 39164	29767 29216	7967 8619	1261 1329	76.34 % 74.60 %	20.43 % 22.01 %	3.23 % 3.39 %
Outlook Mail	38521 39137	29824 29444	7483 8343	1214 1350	77.42 % 75.23 %	19.43 % 21.32 %	3.15 % 3.45 %
Yahoo Mail	38800 38845	30909 30285	6774 7348	1117 1212	79.66 % 77.96 %	17.46 % 18.92 %	2.88 % 3.12 %
AOL Mail	38294 38494	30491 30058	6674 7272	1129 1164	79.62 % 78.08 %	17.43 % 18.89 %	2.95 % 3.02 %
Mail.com	38539 38846	31234 30754	6284 6950	1021 1142	81.05 % 79.17 %	16.31 % 17.89 %	2.65 % 2.94 %
Yandex Mail	38763 39145	30267 29904	7259 7952	1237 1289	78.08 % 76.39 %	18.73 % 20.31 %	3.19 % 3.29 %
GMX Mail	38321 39067	30825 30704	6445 7254	1051 1109	80.44 % 78.59 %	16.82 % 18.57 %	2.74 % 2.84 %
Zoho Mail	38935 38377	31717 30728	6179 6555	1039 1094	81.46 % 80.07 %	15.87 % 17.08 %	2.67 % 2.85 %
ProtonMail	39222 38585	31992 30992	6246 6579	984 1014	81.57 % 80.32 %	15.92 % 17.05 %	2.51 % 2.63 %
Custom Mail	38252 38407	31718 31193	5573 6161	961 1053	82.92 % 81.22 %	14.57 % 16.04 %	2.51 % 2.74 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.