CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.642 388.241	308.744 290.813	66.884 83.298	11.014 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.85 % 74.91 %	17.30 % 21.46 %	2.85 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29615 30351	24606 23612	4279 5726	730 1013	83.09 % 77.80 %	14.45 % 18.87 %	2.46 % 3.34 %
Elektronics	29925 29910	24103 22534	5017 6299	805 1077	80.54 % 75.34 %	16.77 % 21.06 %	2.69 % 3.60 %
Entertainment	29978 30335	23941 22650	5227 6612	810 1073	79.86 % 74.67 %	17.44 % 21.80 %	2.70 % 3.54 %
Cosmetics & Beauty	29840 29461	23697 22050	5279 6298	864 1113	79.41 % 74.84 %	17.69 % 21.38 %	2.90 % 3.78 %
Food & Drink	30146 29766	24948 23156	4432 5597	766 1013	82.76 % 77.79 %	14.70 % 18.80 %	2.54 % 3.40 %
Home & Garden	29482 29770	24457 23207	4282 5591	743 972	82.96 % 77.95 %	14.52 % 18.78 %	2.52 % 3.27 %
Finance	29400 29766	22473 21380	5978 7285	949 1101	76.44 % 71.83 %	20.33 % 24.47 %	3.23 % 3.70 %
Health	29867 29737	23103 21526	5846 7075	918 1136	77.35 % 72.39 %	19.57 % 23.79 %	3.07 % 3.82 %
Pets	29838 29882	24407 23007	4583 5793	848 1082	81.80 % 76.99 %	15.36 % 19.39 %	2.84 % 3.62 %
Sport & Fitness	29754 29628	23449 21867	5386 6565	919 1196	78.81 % 73.81 %	18.10 % 22.16 %	3.09 % 4.04 %
Job & Career	29462 29609	22953 21654	5565 6809	944 1146	77.91 % 73.13 %	18.89 % 23.00 %	3.20 % 3.87 %
Dating	29751 29874	22367 20955	6493 7702	891 1217	75.18 % 70.14 %	21.82 % 25.78 %	2.99 % 4.07 %
Other	29584 30152	24240 23215	4517 5946	827 991	81.94 % 76.99 %	15.27 % 19.72 %	2.80 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38995 39606	29767 28391	7967 9716	1261 1499	76.34 % 71.68 %	20.43 % 24.53 %	3.23 % 3.78 %
Outlook Mail	38521 38921	29824 28160	7483 9225	1214 1536	77.42 % 72.35 %	19.43 % 23.70 %	3.15 % 3.95 %
Yahoo Mail	38800 38768	30909 29010	6774 8350	1117 1408	79.66 % 74.83 %	17.46 % 21.54 %	2.88 % 3.63 %
AOL Mail	38294 38609	30491 28779	6674 8337	1129 1493	79.62 % 74.54 %	17.43 % 21.59 %	2.95 % 3.87 %
Mail.com	38539 38682	31234 29379	6284 7922	1021 1381	81.05 % 75.95 %	16.31 % 20.48 %	2.65 % 3.57 %
Yandex Mail	38763 39015	30267 28569	7259 8935	1237 1511	78.08 % 73.23 %	18.73 % 22.90 %	3.19 % 3.87 %
GMX Mail	38321 38772	30825 29243	6445 8163	1051 1366	80.44 % 75.42 %	16.82 % 21.05 %	2.74 % 3.52 %
Zoho Mail	38935 38637	31717 29697	6179 7648	1039 1292	81.46 % 76.86 %	15.87 % 19.79 %	2.67 % 3.34 %
ProtonMail	39222 38480	31992 29514	6246 7660	984 1306	81.57 % 76.70 %	15.92 % 19.91 %	2.51 % 3.39 %
Custom Mail	38252 38751	31718 30071	5573 7342	961 1338	82.92 % 77.60 %	14.57 % 18.95 %	2.51 % 3.45 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.