HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 40.838	303.278 28.449	73.033 11.943	11.756 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 69.66 %	18.82 % 29.24 %	3.03 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 3108	24320 2310	4778 763	787 35	81.38 % 74.32 %	15.99 % 24.55 %	2.63 % 1.13 %
Elektronics	30094 3168	23718 2203	5529 930	847 35	78.81 % 69.54 %	18.37 % 29.36 %	2.81 % 1.10 %
Entertainment	29837 3097	23221 2149	5645 920	971 28	77.83 % 69.39 %	18.92 % 29.71 %	3.25 % 0.90 %
Cosmetics & Beauty	30111 3104	23476 2138	5713 928	922 38	77.96 % 68.88 %	18.97 % 29.90 %	3.06 % 1.22 %
Food & Drink	29681 2988	24093 2221	4755 729	833 38	81.17 % 74.33 %	16.02 % 24.40 %	2.81 % 1.27 %
Home & Garden	29947 3198	24356 2374	4776 790	815 34	81.33 % 74.23 %	15.95 % 24.70 %	2.72 % 1.06 %
Finance	29933 3213	22388 2065	6557 1111	988 37	74.79 % 64.27 %	21.91 % 34.58 %	3.30 % 1.15 %
Health	29497 3194	22345 2052	6205 1109	947 33	75.75 % 64.25 %	21.04 % 34.72 %	3.21 % 1.03 %
Pets	29949 3075	24002 2277	5087 768	860 30	80.14 % 74.05 %	16.99 % 24.98 %	2.87 % 0.98 %
Sport & Fitness	29926 3244	23074 2247	5907 961	945 36	77.10 % 69.27 %	19.74 % 29.62 %	3.16 % 1.11 %
Job & Career	29513 3038	22530 2106	5957 898	1026 34	76.34 % 69.32 %	20.18 % 29.56 %	3.48 % 1.12 %
Dating	29943 3120	21836 1854	7120 1226	987 40	72.93 % 59.42 %	23.78 % 39.29 %	3.30 % 1.28 %
Other	29751 3291	23919 2453	5004 810	828 28	80.40 % 74.54 %	16.82 % 24.61 %	2.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 3918	29216 2512	8619 1366	1329 40	74.60 % 64.11 %	22.01 % 34.86 %	3.39 % 1.02 %
Outlook Mail	39137 4078	29444 2660	8343 1375	1350 43	75.23 % 65.23 %	21.32 % 33.72 %	3.45 % 1.05 %
Yahoo Mail	38845 4200	30285 2966	7348 1187	1212 47	77.96 % 70.62 %	18.92 % 28.26 %	3.12 % 1.12 %
AOL Mail	38494 4366	30058 3106	7272 1213	1164 47	78.08 % 71.14 %	18.89 % 27.78 %	3.02 % 1.08 %
Mail.com	38846 4218	30754 3033	6950 1137	1142 48	79.17 % 71.91 %	17.89 % 26.96 %	2.94 % 1.14 %
Yandex Mail	39145 4051	29904 2782	7952 1223	1289 46	76.39 % 68.67 %	20.31 % 30.19 %	3.29 % 1.14 %
GMX Mail	39067 4002	30704 2712	7254 1243	1109 47	78.59 % 67.77 %	18.57 % 31.06 %	2.84 % 1.17 %
Zoho Mail	38377 3898	30728 2817	6555 1038	1094 43	80.07 % 72.27 %	17.08 % 26.63 %	2.85 % 1.10 %
ProtonMail	38585 3953	30992 2797	6579 1112	1014 44	80.32 % 70.76 %	17.05 % 28.13 %	2.63 % 1.11 %
Custom Mail	38407 4154	31193 3064	6161 1049	1053 41	81.22 % 73.76 %	16.04 % 25.25 %	2.74 % 0.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.