HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 385.773	303.278 292.816	73.033 78.855	11.756 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 75.90 %	18.82 % 20.44 %	3.03 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 29815	24320 23508	4778 5322	787 985	81.38 % 78.85 %	15.99 % 17.85 %	2.63 % 3.30 %
Elektronics	30094 29779	23718 22860	5529 5888	847 1031	78.81 % 76.77 %	18.37 % 19.77 %	2.81 % 3.46 %
Entertainment	29837 29386	23221 22186	5645 6063	971 1137	77.83 % 75.50 %	18.92 % 20.63 %	3.25 % 3.87 %
Cosmetics & Beauty	30111 29712	23476 22497	5713 6118	922 1097	77.96 % 75.72 %	18.97 % 20.59 %	3.06 % 3.69 %
Food & Drink	29681 29806	24093 23564	4755 5287	833 955	81.17 % 79.06 %	16.02 % 17.74 %	2.81 % 3.20 %
Home & Garden	29947 30068	24356 23722	4776 5384	815 962	81.33 % 78.89 %	15.95 % 17.91 %	2.72 % 3.20 %
Finance	29933 29618	22388 21514	6557 6917	988 1187	74.79 % 72.64 %	21.91 % 23.35 %	3.30 % 4.01 %
Health	29497 29837	22345 21902	6205 6811	947 1124	75.75 % 73.41 %	21.04 % 22.83 %	3.21 % 3.77 %
Pets	29949 28948	24002 22668	5087 5255	860 1025	80.14 % 78.31 %	16.99 % 18.15 %	2.87 % 3.54 %
Sport & Fitness	29926 29122	23074 21863	5907 6141	945 1118	77.10 % 75.07 %	19.74 % 21.09 %	3.16 % 3.84 %
Job & Career	29513 29451	22530 21804	5957 6423	1026 1224	76.34 % 74.03 %	20.18 % 21.81 %	3.48 % 4.16 %
Dating	29943 30602	21836 21599	7120 7766	987 1237	72.93 % 70.58 %	23.78 % 25.38 %	3.30 % 4.04 %
Other	29751 29629	23919 23129	5004 5480	828 1020	80.40 % 78.06 %	16.82 % 18.50 %	2.78 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 38624	29216 28008	8619 9043	1329 1573	74.60 % 72.51 %	22.01 % 23.41 %	3.39 % 4.07 %
Outlook Mail	39137 38234	29444 28091	8343 8614	1350 1529	75.23 % 73.47 %	21.32 % 22.53 %	3.45 % 4.00 %
Yahoo Mail	38845 38641	30285 29221	7348 7965	1212 1455	77.96 % 75.62 %	18.92 % 20.61 %	3.12 % 3.77 %
AOL Mail	38494 38894	30058 29386	7272 8058	1164 1450	78.08 % 75.55 %	18.89 % 20.72 %	3.02 % 3.73 %
Mail.com	38846 38764	30754 29679	6950 7670	1142 1415	79.17 % 76.56 %	17.89 % 19.79 %	2.94 % 3.65 %
Yandex Mail	39145 38663	29904 28741	7952 8450	1289 1472	76.39 % 74.34 %	20.31 % 21.86 %	3.29 % 3.81 %
GMX Mail	39067 38593	30704 29585	7254 7679	1109 1329	78.59 % 76.66 %	18.57 % 19.90 %	2.84 % 3.44 %
Zoho Mail	38377 38866	30728 30072	6555 7484	1094 1310	80.07 % 77.37 %	17.08 % 19.26 %	2.85 % 3.37 %
ProtonMail	38585 38052	30992 29620	6579 7140	1014 1292	80.32 % 77.84 %	17.05 % 18.76 %	2.63 % 3.40 %
Custom Mail	38407 38442	31193 30413	6161 6752	1053 1277	81.22 % 79.11 %	16.04 % 17.56 %	2.74 % 3.32 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.