HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 388.241	303.278 290.813	73.033 83.298	11.756 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 74.91 %	18.82 % 21.46 %	3.03 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 30351	24320 23612	4778 5726	787 1013	81.38 % 77.80 %	15.99 % 18.87 %	2.63 % 3.34 %
Elektronics	30094 29910	23718 22534	5529 6299	847 1077	78.81 % 75.34 %	18.37 % 21.06 %	2.81 % 3.60 %
Entertainment	29837 30335	23221 22650	5645 6612	971 1073	77.83 % 74.67 %	18.92 % 21.80 %	3.25 % 3.54 %
Cosmetics & Beauty	30111 29461	23476 22050	5713 6298	922 1113	77.96 % 74.84 %	18.97 % 21.38 %	3.06 % 3.78 %
Food & Drink	29681 29766	24093 23156	4755 5597	833 1013	81.17 % 77.79 %	16.02 % 18.80 %	2.81 % 3.40 %
Home & Garden	29947 29770	24356 23207	4776 5591	815 972	81.33 % 77.95 %	15.95 % 18.78 %	2.72 % 3.27 %
Finance	29933 29766	22388 21380	6557 7285	988 1101	74.79 % 71.83 %	21.91 % 24.47 %	3.30 % 3.70 %
Health	29497 29737	22345 21526	6205 7075	947 1136	75.75 % 72.39 %	21.04 % 23.79 %	3.21 % 3.82 %
Pets	29949 29882	24002 23007	5087 5793	860 1082	80.14 % 76.99 %	16.99 % 19.39 %	2.87 % 3.62 %
Sport & Fitness	29926 29628	23074 21867	5907 6565	945 1196	77.10 % 73.81 %	19.74 % 22.16 %	3.16 % 4.04 %
Job & Career	29513 29609	22530 21654	5957 6809	1026 1146	76.34 % 73.13 %	20.18 % 23.00 %	3.48 % 3.87 %
Dating	29943 29874	21836 20955	7120 7702	987 1217	72.93 % 70.14 %	23.78 % 25.78 %	3.30 % 4.07 %
Other	29751 30152	23919 23215	5004 5946	828 991	80.40 % 76.99 %	16.82 % 19.72 %	2.78 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 39606	29216 28391	8619 9716	1329 1499	74.60 % 71.68 %	22.01 % 24.53 %	3.39 % 3.78 %
Outlook Mail	39137 38921	29444 28160	8343 9225	1350 1536	75.23 % 72.35 %	21.32 % 23.70 %	3.45 % 3.95 %
Yahoo Mail	38845 38768	30285 29010	7348 8350	1212 1408	77.96 % 74.83 %	18.92 % 21.54 %	3.12 % 3.63 %
AOL Mail	38494 38609	30058 28779	7272 8337	1164 1493	78.08 % 74.54 %	18.89 % 21.59 %	3.02 % 3.87 %
Mail.com	38846 38682	30754 29379	6950 7922	1142 1381	79.17 % 75.95 %	17.89 % 20.48 %	2.94 % 3.57 %
Yandex Mail	39145 39015	29904 28569	7952 8935	1289 1511	76.39 % 73.23 %	20.31 % 22.90 %	3.29 % 3.87 %
GMX Mail	39067 38772	30704 29243	7254 8163	1109 1366	78.59 % 75.42 %	18.57 % 21.05 %	2.84 % 3.52 %
Zoho Mail	38377 38637	30728 29697	6555 7648	1094 1292	80.07 % 76.86 %	17.08 % 19.79 %	2.85 % 3.34 %
ProtonMail	38585 38480	30992 29514	6579 7660	1014 1306	80.32 % 76.70 %	17.05 % 19.91 %	2.63 % 3.39 %
Custom Mail	38407 38751	31193 30071	6161 7342	1053 1338	81.22 % 77.60 %	16.04 % 18.95 %	2.74 % 3.45 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.