HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 385.988	303.278 289.787	73.033 81.767	11.756 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 75.08 %	18.82 % 21.18 %	3.03 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 29659	24320 23118	4778 5522	787 1019	81.38 % 77.95 %	15.99 % 18.62 %	2.63 % 3.44 %
Elektronics	30094 29161	23718 22115	5529 5958	847 1088	78.81 % 75.84 %	18.37 % 20.43 %	2.81 % 3.73 %
Entertainment	29837 29456	23221 22170	5645 6251	971 1035	77.83 % 75.26 %	18.92 % 21.22 %	3.25 % 3.51 %
Cosmetics & Beauty	30111 29977	23476 22380	5713 6435	922 1162	77.96 % 74.66 %	18.97 % 21.47 %	3.06 % 3.88 %
Food & Drink	29681 29887	24093 23296	4755 5574	833 1017	81.17 % 77.95 %	16.02 % 18.65 %	2.81 % 3.40 %
Home & Garden	29947 29641	24356 23137	4776 5452	815 1052	81.33 % 78.06 %	15.95 % 18.39 %	2.72 % 3.55 %
Finance	29933 30267	22388 21662	6557 7334	988 1271	74.79 % 71.57 %	21.91 % 24.23 %	3.30 % 4.20 %
Health	29497 29855	22345 21683	6205 7059	947 1113	75.75 % 72.63 %	21.04 % 23.64 %	3.21 % 3.73 %
Pets	29949 29642	24002 22881	5087 5725	860 1036	80.14 % 77.19 %	16.99 % 19.31 %	2.87 % 3.50 %
Sport & Fitness	29926 29851	23074 22068	5907 6649	945 1134	77.10 % 73.93 %	19.74 % 22.27 %	3.16 % 3.80 %
Job & Career	29513 29943	22530 21919	5957 6807	1026 1217	76.34 % 73.20 %	20.18 % 22.73 %	3.48 % 4.06 %
Dating	29943 29177	21836 20562	7120 7382	987 1233	72.93 % 70.47 %	23.78 % 25.30 %	3.30 % 4.23 %
Other	29751 29472	23919 22796	5004 5619	828 1057	80.40 % 77.35 %	16.82 % 19.07 %	2.78 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 38597	29216 27728	8619 9258	1329 1611	74.60 % 71.84 %	22.01 % 23.99 %	3.39 % 4.17 %
Outlook Mail	39137 38804	29444 28196	8343 9066	1350 1542	75.23 % 72.66 %	21.32 % 23.36 %	3.45 % 3.97 %
Yahoo Mail	38845 38528	30285 28759	7348 8245	1212 1524	77.96 % 74.64 %	18.92 % 21.40 %	3.12 % 3.96 %
AOL Mail	38494 38321	30058 28643	7272 8212	1164 1466	78.08 % 74.74 %	18.89 % 21.43 %	3.02 % 3.83 %
Mail.com	38846 38950	30754 29535	6950 7955	1142 1460	79.17 % 75.83 %	17.89 % 20.42 %	2.94 % 3.75 %
Yandex Mail	39145 38131	29904 28024	7952 8597	1289 1510	76.39 % 73.49 %	20.31 % 22.55 %	3.29 % 3.96 %
GMX Mail	39067 38759	30704 29382	7254 8039	1109 1338	78.59 % 75.81 %	18.57 % 20.74 %	2.84 % 3.45 %
Zoho Mail	38377 38432	30728 29573	6555 7499	1094 1360	80.07 % 76.95 %	17.08 % 19.51 %	2.85 % 3.54 %
ProtonMail	38585 38553	30992 29625	6579 7647	1014 1281	80.32 % 76.84 %	17.05 % 19.84 %	2.63 % 3.32 %
Custom Mail	38407 38913	31193 30322	6161 7249	1053 1342	81.22 % 77.92 %	16.04 % 18.63 %	2.74 % 3.45 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.