HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 386.332	303.278 297.267	73.033 76.020	11.756 13.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 76.95 %	18.82 % 19.68 %	3.03 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 29172	24320 23348	4778 4963	787 861	81.38 % 80.04 %	15.99 % 17.01 %	2.63 % 2.95 %
Elektronics	30094 30202	23718 23500	5529 5792	847 910	78.81 % 77.81 %	18.37 % 19.18 %	2.81 % 3.01 %
Entertainment	29837 29600	23221 22762	5645 5818	971 1020	77.83 % 76.90 %	18.92 % 19.66 %	3.25 % 3.45 %
Cosmetics & Beauty	30111 29988	23476 23098	5713 5932	922 958	77.96 % 77.02 %	18.97 % 19.78 %	3.06 % 3.19 %
Food & Drink	29681 29959	24093 23986	4755 5064	833 909	81.17 % 80.06 %	16.02 % 16.90 %	2.81 % 3.03 %
Home & Garden	29947 29709	24356 23764	4776 5050	815 895	81.33 % 79.99 %	15.95 % 17.00 %	2.72 % 3.01 %
Finance	29933 29819	22388 21879	6557 6813	988 1127	74.79 % 73.37 %	21.91 % 22.85 %	3.30 % 3.78 %
Health	29497 29410	22345 21943	6205 6410	947 1057	75.75 % 74.61 %	21.04 % 21.80 %	3.21 % 3.59 %
Pets	29949 29811	24002 23523	5087 5288	860 1000	80.14 % 78.91 %	16.99 % 17.74 %	2.87 % 3.35 %
Sport & Fitness	29926 29261	23074 22267	5907 5987	945 1007	77.10 % 76.10 %	19.74 % 20.46 %	3.16 % 3.44 %
Job & Career	29513 29877	22530 22332	5957 6385	1026 1160	76.34 % 74.75 %	20.18 % 21.37 %	3.48 % 3.88 %
Dating	29943 29878	21836 21453	7120 7273	987 1152	72.93 % 71.80 %	23.78 % 24.34 %	3.30 % 3.86 %
Other	29751 29646	23919 23412	5004 5245	828 989	80.40 % 78.97 %	16.82 % 17.69 %	2.78 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 39140	29216 28816	8619 8887	1329 1437	74.60 % 73.62 %	22.01 % 22.71 %	3.39 % 3.67 %
Outlook Mail	39137 38561	29444 28604	8343 8484	1350 1473	75.23 % 74.18 %	21.32 % 22.00 %	3.45 % 3.82 %
Yahoo Mail	38845 39057	30285 29972	7348 7754	1212 1331	77.96 % 76.74 %	18.92 % 19.85 %	3.12 % 3.41 %
AOL Mail	38494 38795	30058 29718	7272 7679	1164 1398	78.08 % 76.60 %	18.89 % 19.79 %	3.02 % 3.60 %
Mail.com	38846 38478	30754 29931	6950 7225	1142 1322	79.17 % 77.79 %	17.89 % 18.78 %	2.94 % 3.44 %
Yandex Mail	39145 38004	29904 28609	7952 7996	1289 1399	76.39 % 75.28 %	20.31 % 21.04 %	3.29 % 3.68 %
GMX Mail	39067 38346	30704 29817	7254 7337	1109 1192	78.59 % 77.76 %	18.57 % 19.13 %	2.84 % 3.11 %
Zoho Mail	38377 38350	30728 30246	6555 6937	1094 1167	80.07 % 78.87 %	17.08 % 18.09 %	2.85 % 3.04 %
ProtonMail	38585 39222	30992 30866	6579 7179	1014 1177	80.32 % 78.70 %	17.05 % 18.30 %	2.63 % 3.00 %
Custom Mail	38407 38379	31193 30688	6161 6542	1053 1149	81.22 % 79.96 %	16.04 % 17.05 %	2.74 % 2.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.