HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 386.266	303.278 301.262	73.033 72.313	11.756 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 77.99 %	18.82 % 18.72 %	3.03 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 30097	24320 24412	4778 4810	787 875	81.38 % 81.11 %	15.99 % 15.98 %	2.63 % 2.91 %
Elektronics	30094 29372	23718 23116	5529 5358	847 898	78.81 % 78.70 %	18.37 % 18.24 %	2.81 % 3.06 %
Entertainment	29837 29327	23221 22865	5645 5484	971 978	77.83 % 77.97 %	18.92 % 18.70 %	3.25 % 3.33 %
Cosmetics & Beauty	30111 29807	23476 23167	5713 5647	922 993	77.96 % 77.72 %	18.97 % 18.95 %	3.06 % 3.33 %
Food & Drink	29681 29395	24093 23821	4755 4712	833 862	81.17 % 81.04 %	16.02 % 16.03 %	2.81 % 2.93 %
Home & Garden	29947 29924	24356 24240	4776 4774	815 910	81.33 % 81.01 %	15.95 % 15.95 %	2.72 % 3.04 %
Finance	29933 29668	22388 22129	6557 6422	988 1117	74.79 % 74.59 %	21.91 % 21.65 %	3.30 % 3.76 %
Health	29497 30230	22345 22730	6205 6432	947 1068	75.75 % 75.19 %	21.04 % 21.28 %	3.21 % 3.53 %
Pets	29949 29536	24002 23732	5087 4897	860 907	80.14 % 80.35 %	16.99 % 16.58 %	2.87 % 3.07 %
Sport & Fitness	29926 29293	23074 22573	5907 5729	945 991	77.10 % 77.06 %	19.74 % 19.56 %	3.16 % 3.38 %
Job & Career	29513 30124	22530 22956	5957 6079	1026 1089	76.34 % 76.21 %	20.18 % 20.18 %	3.48 % 3.62 %
Dating	29943 29848	21836 21762	7120 7027	987 1059	72.93 % 72.91 %	23.78 % 23.54 %	3.30 % 3.55 %
Other	29751 29645	23919 23759	5004 4942	828 944	80.40 % 80.15 %	16.82 % 16.67 %	2.78 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 38680	29216 28895	8619 8375	1329 1410	74.60 % 74.70 %	22.01 % 21.65 %	3.39 % 3.65 %
Outlook Mail	39137 39426	29444 29691	8343 8292	1350 1443	75.23 % 75.31 %	21.32 % 21.03 %	3.45 % 3.66 %
Yahoo Mail	38845 38810	30285 30200	7348 7321	1212 1289	77.96 % 77.81 %	18.92 % 18.86 %	3.12 % 3.32 %
AOL Mail	38494 38770	30058 30128	7272 7318	1164 1324	78.08 % 77.71 %	18.89 % 18.88 %	3.02 % 3.42 %
Mail.com	38846 38391	30754 30276	6950 6823	1142 1292	79.17 % 78.86 %	17.89 % 17.77 %	2.94 % 3.37 %
Yandex Mail	39145 38756	29904 29584	7952 7795	1289 1377	76.39 % 76.33 %	20.31 % 20.11 %	3.29 % 3.55 %
GMX Mail	39067 38548	30704 30340	7254 7042	1109 1166	78.59 % 78.71 %	18.57 % 18.27 %	2.84 % 3.02 %
Zoho Mail	38377 38708	30728 30849	6555 6703	1094 1156	80.07 % 79.70 %	17.08 % 17.32 %	2.85 % 2.99 %
ProtonMail	38585 38175	30992 30507	6579 6539	1014 1129	80.32 % 79.91 %	17.05 % 17.13 %	2.63 % 2.96 %
Custom Mail	38407 38002	31193 30792	6161 6105	1053 1105	81.22 % 81.03 %	16.04 % 16.06 %	2.74 % 2.91 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.