HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 386.815	303.278 291.230	73.033 81.251	11.756 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 75.29 %	18.82 % 21.01 %	3.03 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 29728	24320 23316	4778 5402	787 1010	81.38 % 78.43 %	15.99 % 18.17 %	2.63 % 3.40 %
Elektronics	30094 29658	23718 22556	5529 6071	847 1031	78.81 % 76.05 %	18.37 % 20.47 %	2.81 % 3.48 %
Entertainment	29837 29767	23221 22297	5645 6378	971 1092	77.83 % 74.91 %	18.92 % 21.43 %	3.25 % 3.67 %
Cosmetics & Beauty	30111 29712	23476 22258	5713 6286	922 1168	77.96 % 74.91 %	18.97 % 21.16 %	3.06 % 3.93 %
Food & Drink	29681 30447	24093 23798	4755 5647	833 1002	81.17 % 78.16 %	16.02 % 18.55 %	2.81 % 3.29 %
Home & Garden	29947 30205	24356 23671	4776 5550	815 984	81.33 % 78.37 %	15.95 % 18.37 %	2.72 % 3.26 %
Finance	29933 29812	22388 21439	6557 7106	988 1267	74.79 % 71.91 %	21.91 % 23.84 %	3.30 % 4.25 %
Health	29497 29791	22345 21624	6205 6977	947 1190	75.75 % 72.59 %	21.04 % 23.42 %	3.21 % 3.99 %
Pets	29949 30013	24002 23247	5087 5736	860 1030	80.14 % 77.46 %	16.99 % 19.11 %	2.87 % 3.43 %
Sport & Fitness	29926 29347	23074 21861	5907 6328	945 1158	77.10 % 74.49 %	19.74 % 21.56 %	3.16 % 3.95 %
Job & Career	29513 29527	22530 21670	5957 6669	1026 1188	76.34 % 73.39 %	20.18 % 22.59 %	3.48 % 4.02 %
Dating	29943 29392	21836 20732	7120 7493	987 1167	72.93 % 70.54 %	23.78 % 25.49 %	3.30 % 3.97 %
Other	29751 29416	23919 22761	5004 5608	828 1047	80.40 % 77.38 %	16.82 % 19.06 %	2.78 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 39508	29216 28352	8619 9569	1329 1587	74.60 % 71.76 %	22.01 % 24.22 %	3.39 % 4.02 %
Outlook Mail	39137 37965	29444 27742	8343 8706	1350 1517	75.23 % 73.07 %	21.32 % 22.93 %	3.45 % 4.00 %
Yahoo Mail	38845 38297	30285 28800	7348 8051	1212 1446	77.96 % 75.20 %	18.92 % 21.02 %	3.12 % 3.78 %
AOL Mail	38494 39018	30058 29127	7272 8369	1164 1522	78.08 % 74.65 %	18.89 % 21.45 %	3.02 % 3.90 %
Mail.com	38846 38744	30754 29547	6950 7806	1142 1391	79.17 % 76.26 %	17.89 % 20.15 %	2.94 % 3.59 %
Yandex Mail	39145 38597	29904 28422	7952 8671	1289 1504	76.39 % 73.64 %	20.31 % 22.47 %	3.29 % 3.90 %
GMX Mail	39067 38543	30704 29305	7254 7903	1109 1335	78.59 % 76.03 %	18.57 % 20.50 %	2.84 % 3.46 %
Zoho Mail	38377 38361	30728 29601	6555 7423	1094 1337	80.07 % 77.16 %	17.08 % 19.35 %	2.85 % 3.49 %
ProtonMail	38585 38873	30992 29891	6579 7611	1014 1371	80.32 % 76.89 %	17.05 % 19.58 %	2.63 % 3.53 %
Custom Mail	38407 38909	31193 30443	6161 7142	1053 1324	81.22 % 78.24 %	16.04 % 18.36 %	2.74 % 3.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.