HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 386.394	303.278 304.670	73.033 70.447	11.756 11.277

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 78.85 %	18.82 % 18.23 %	3.03 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 29436	24320 24184	4778 4480	787 772	81.38 % 82.16 %	15.99 % 15.22 %	2.63 % 2.62 %
Elektronics	30094 29686	23718 23616	5529 5269	847 801	78.81 % 79.55 %	18.37 % 17.75 %	2.81 % 2.70 %
Entertainment	29837 29504	23221 23253	5645 5409	971 842	77.83 % 78.81 %	18.92 % 18.33 %	3.25 % 2.85 %
Cosmetics & Beauty	30111 29880	23476 23521	5713 5469	922 890	77.96 % 78.72 %	18.97 % 18.30 %	3.06 % 2.98 %
Food & Drink	29681 29594	24093 24207	4755 4658	833 729	81.17 % 81.80 %	16.02 % 15.74 %	2.81 % 2.46 %
Home & Garden	29947 29576	24356 24238	4776 4608	815 730	81.33 % 81.95 %	15.95 % 15.58 %	2.72 % 2.47 %
Finance	29933 29822	22388 22460	6557 6356	988 1006	74.79 % 75.31 %	21.91 % 21.31 %	3.30 % 3.37 %
Health	29497 29729	22345 22651	6205 6150	947 928	75.75 % 76.19 %	21.04 % 20.69 %	3.21 % 3.12 %
Pets	29949 29826	24002 24222	5087 4802	860 802	80.14 % 81.21 %	16.99 % 16.10 %	2.87 % 2.69 %
Sport & Fitness	29926 29894	23074 23324	5907 5662	945 908	77.10 % 78.02 %	19.74 % 18.94 %	3.16 % 3.04 %
Job & Career	29513 29743	22530 22789	5957 5937	1026 1017	76.34 % 76.62 %	20.18 % 19.96 %	3.48 % 3.42 %
Dating	29943 29587	21836 21866	7120 6707	987 1014	72.93 % 73.90 %	23.78 % 22.67 %	3.30 % 3.43 %
Other	29751 30117	23919 24339	5004 4940	828 838	80.40 % 80.81 %	16.82 % 16.40 %	2.78 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 38418	29216 29138	8619 8048	1329 1232	74.60 % 75.84 %	22.01 % 20.95 %	3.39 % 3.21 %
Outlook Mail	39137 38640	29444 29415	8343 7963	1350 1262	75.23 % 76.13 %	21.32 % 20.61 %	3.45 % 3.27 %
Yahoo Mail	38845 38297	30285 30147	7348 6999	1212 1151	77.96 % 78.72 %	18.92 % 18.28 %	3.12 % 3.01 %
AOL Mail	38494 38742	30058 30460	7272 7121	1164 1161	78.08 % 78.62 %	18.89 % 18.38 %	3.02 % 3.00 %
Mail.com	38846 38780	30754 31001	6950 6700	1142 1079	79.17 % 79.94 %	17.89 % 17.28 %	2.94 % 2.78 %
Yandex Mail	39145 38547	29904 29645	7952 7606	1289 1296	76.39 % 76.91 %	20.31 % 19.73 %	3.29 % 3.36 %
GMX Mail	39067 39234	30704 31137	7254 7058	1109 1039	78.59 % 79.36 %	18.57 % 17.99 %	2.84 % 2.65 %
Zoho Mail	38377 38181	30728 30847	6555 6306	1094 1028	80.07 % 80.79 %	17.08 % 16.52 %	2.85 % 2.69 %
ProtonMail	38585 38893	30992 31324	6579 6566	1014 1003	80.32 % 80.54 %	17.05 % 16.88 %	2.63 % 2.58 %
Custom Mail	38407 38662	31193 31556	6161 6080	1053 1026	81.22 % 81.62 %	16.04 % 15.73 %	2.74 % 2.65 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.