ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.442 388.067	296.309 303.278	77.267 73.033	13.866 11.756

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.48 % 78.15 %	19.94 % 18.82 %	3.58 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29824 29885	23739 24320	5118 4778	967 787	79.60 % 81.38 %	17.16 % 15.99 %	3.24 % 2.63 %
Elektronics	29797 30094	22967 23718	5840 5529	990 847	77.08 % 78.81 %	19.60 % 18.37 %	3.32 % 2.81 %
Entertainment	29705 29837	22638 23221	5971 5645	1096 971	76.21 % 77.83 %	20.10 % 18.92 %	3.69 % 3.25 %
Cosmetics & Beauty	29911 30111	22808 23476	6027 5713	1076 922	76.25 % 77.96 %	20.15 % 18.97 %	3.60 % 3.06 %
Food & Drink	29829 29681	23626 24093	5220 4755	983 833	79.20 % 81.17 %	17.50 % 16.02 %	3.30 % 2.81 %
Home & Garden	29688 29947	23630 24356	5099 4776	959 815	79.59 % 81.33 %	17.18 % 15.95 %	3.23 % 2.72 %
Finance	29732 29933	21697 22388	6837 6557	1198 988	72.98 % 74.79 %	23.00 % 21.91 %	4.03 % 3.30 %
Health	29875 29497	22098 22345	6654 6205	1123 947	73.97 % 75.75 %	22.27 % 21.04 %	3.76 % 3.21 %
Pets	29974 29949	23621 24002	5368 5087	985 860	78.80 % 80.14 %	17.91 % 16.99 %	3.29 % 2.87 %
Sport & Fitness	29942 29926	22562 23074	6232 5907	1148 945	75.35 % 77.10 %	20.81 % 19.74 %	3.83 % 3.16 %
Job & Career	29847 29513	22295 22530	6376 5957	1176 1026	74.70 % 76.34 %	21.36 % 20.18 %	3.94 % 3.48 %
Dating	29778 29943	21341 21836	7241 7120	1196 987	71.67 % 72.93 %	24.32 % 23.78 %	4.02 % 3.30 %
Other	29540 29751	23287 23919	5284 5004	969 828	78.83 % 80.40 %	17.89 % 16.82 %	3.28 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38585 39164	28305 29216	8787 8619	1493 1329	73.36 % 74.60 %	22.77 % 22.01 %	3.87 % 3.39 %
Outlook Mail	38320 39137	28266 29444	8531 8343	1523 1350	73.76 % 75.23 %	22.26 % 21.32 %	3.97 % 3.45 %
Yahoo Mail	39382 38845	30044 30285	7942 7348	1396 1212	76.29 % 77.96 %	20.17 % 18.92 %	3.54 % 3.12 %
AOL Mail	38738 38494	29497 30058	7807 7272	1434 1164	76.14 % 78.08 %	20.15 % 18.89 %	3.70 % 3.02 %
Mail.com	37931 38846	29485 30754	7118 6950	1328 1142	77.73 % 79.17 %	18.77 % 17.89 %	3.50 % 2.94 %
Yandex Mail	38099 39145	28546 29904	8058 7952	1495 1289	74.93 % 76.39 %	21.15 % 20.31 %	3.92 % 3.29 %
GMX Mail	39108 39067	30036 30704	7712 7254	1360 1109	76.80 % 78.59 %	19.72 % 18.57 %	3.48 % 2.84 %
Zoho Mail	39431 38377	30722 30728	7346 6555	1363 1094	77.91 % 80.07 %	18.63 % 17.08 %	3.46 % 2.85 %
ProtonMail	38703 38585	30289 30992	7186 6579	1228 1014	78.26 % 80.32 %	18.57 % 17.05 %	3.17 % 2.63 %
Custom Mail	39145 38407	31119 31193	6780 6161	1246 1053	79.50 % 81.22 %	17.32 % 16.04 %	3.18 % 2.74 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.