ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.442 385.773	296.309 292.816	77.267 78.855	13.866 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.48 % 75.90 %	19.94 % 20.44 %	3.58 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29824 29815	23739 23508	5118 5322	967 985	79.60 % 78.85 %	17.16 % 17.85 %	3.24 % 3.30 %
Elektronics	29797 29779	22967 22860	5840 5888	990 1031	77.08 % 76.77 %	19.60 % 19.77 %	3.32 % 3.46 %
Entertainment	29705 29386	22638 22186	5971 6063	1096 1137	76.21 % 75.50 %	20.10 % 20.63 %	3.69 % 3.87 %
Cosmetics & Beauty	29911 29712	22808 22497	6027 6118	1076 1097	76.25 % 75.72 %	20.15 % 20.59 %	3.60 % 3.69 %
Food & Drink	29829 29806	23626 23564	5220 5287	983 955	79.20 % 79.06 %	17.50 % 17.74 %	3.30 % 3.20 %
Home & Garden	29688 30068	23630 23722	5099 5384	959 962	79.59 % 78.89 %	17.18 % 17.91 %	3.23 % 3.20 %
Finance	29732 29618	21697 21514	6837 6917	1198 1187	72.98 % 72.64 %	23.00 % 23.35 %	4.03 % 4.01 %
Health	29875 29837	22098 21902	6654 6811	1123 1124	73.97 % 73.41 %	22.27 % 22.83 %	3.76 % 3.77 %
Pets	29974 28948	23621 22668	5368 5255	985 1025	78.80 % 78.31 %	17.91 % 18.15 %	3.29 % 3.54 %
Sport & Fitness	29942 29122	22562 21863	6232 6141	1148 1118	75.35 % 75.07 %	20.81 % 21.09 %	3.83 % 3.84 %
Job & Career	29847 29451	22295 21804	6376 6423	1176 1224	74.70 % 74.03 %	21.36 % 21.81 %	3.94 % 4.16 %
Dating	29778 30602	21341 21599	7241 7766	1196 1237	71.67 % 70.58 %	24.32 % 25.38 %	4.02 % 4.04 %
Other	29540 29629	23287 23129	5284 5480	969 1020	78.83 % 78.06 %	17.89 % 18.50 %	3.28 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38585 38624	28305 28008	8787 9043	1493 1573	73.36 % 72.51 %	22.77 % 23.41 %	3.87 % 4.07 %
Outlook Mail	38320 38234	28266 28091	8531 8614	1523 1529	73.76 % 73.47 %	22.26 % 22.53 %	3.97 % 4.00 %
Yahoo Mail	39382 38641	30044 29221	7942 7965	1396 1455	76.29 % 75.62 %	20.17 % 20.61 %	3.54 % 3.77 %
AOL Mail	38738 38894	29497 29386	7807 8058	1434 1450	76.14 % 75.55 %	20.15 % 20.72 %	3.70 % 3.73 %
Mail.com	37931 38764	29485 29679	7118 7670	1328 1415	77.73 % 76.56 %	18.77 % 19.79 %	3.50 % 3.65 %
Yandex Mail	38099 38663	28546 28741	8058 8450	1495 1472	74.93 % 74.34 %	21.15 % 21.86 %	3.92 % 3.81 %
GMX Mail	39108 38593	30036 29585	7712 7679	1360 1329	76.80 % 76.66 %	19.72 % 19.90 %	3.48 % 3.44 %
Zoho Mail	39431 38866	30722 30072	7346 7484	1363 1310	77.91 % 77.37 %	18.63 % 19.26 %	3.46 % 3.37 %
ProtonMail	38703 38052	30289 29620	7186 7140	1228 1292	78.26 % 77.84 %	18.57 % 18.76 %	3.17 % 3.40 %
Custom Mail	39145 38442	31119 30413	6780 6752	1246 1277	79.50 % 79.11 %	17.32 % 17.56 %	3.18 % 3.32 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.