ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.442 388.241	296.309 290.813	77.267 83.298	13.866 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.48 % 74.91 %	19.94 % 21.46 %	3.58 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29824 30351	23739 23612	5118 5726	967 1013	79.60 % 77.80 %	17.16 % 18.87 %	3.24 % 3.34 %
Elektronics	29797 29910	22967 22534	5840 6299	990 1077	77.08 % 75.34 %	19.60 % 21.06 %	3.32 % 3.60 %
Entertainment	29705 30335	22638 22650	5971 6612	1096 1073	76.21 % 74.67 %	20.10 % 21.80 %	3.69 % 3.54 %
Cosmetics & Beauty	29911 29461	22808 22050	6027 6298	1076 1113	76.25 % 74.84 %	20.15 % 21.38 %	3.60 % 3.78 %
Food & Drink	29829 29766	23626 23156	5220 5597	983 1013	79.20 % 77.79 %	17.50 % 18.80 %	3.30 % 3.40 %
Home & Garden	29688 29770	23630 23207	5099 5591	959 972	79.59 % 77.95 %	17.18 % 18.78 %	3.23 % 3.27 %
Finance	29732 29766	21697 21380	6837 7285	1198 1101	72.98 % 71.83 %	23.00 % 24.47 %	4.03 % 3.70 %
Health	29875 29737	22098 21526	6654 7075	1123 1136	73.97 % 72.39 %	22.27 % 23.79 %	3.76 % 3.82 %
Pets	29974 29882	23621 23007	5368 5793	985 1082	78.80 % 76.99 %	17.91 % 19.39 %	3.29 % 3.62 %
Sport & Fitness	29942 29628	22562 21867	6232 6565	1148 1196	75.35 % 73.81 %	20.81 % 22.16 %	3.83 % 4.04 %
Job & Career	29847 29609	22295 21654	6376 6809	1176 1146	74.70 % 73.13 %	21.36 % 23.00 %	3.94 % 3.87 %
Dating	29778 29874	21341 20955	7241 7702	1196 1217	71.67 % 70.14 %	24.32 % 25.78 %	4.02 % 4.07 %
Other	29540 30152	23287 23215	5284 5946	969 991	78.83 % 76.99 %	17.89 % 19.72 %	3.28 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38585 39606	28305 28391	8787 9716	1493 1499	73.36 % 71.68 %	22.77 % 24.53 %	3.87 % 3.78 %
Outlook Mail	38320 38921	28266 28160	8531 9225	1523 1536	73.76 % 72.35 %	22.26 % 23.70 %	3.97 % 3.95 %
Yahoo Mail	39382 38768	30044 29010	7942 8350	1396 1408	76.29 % 74.83 %	20.17 % 21.54 %	3.54 % 3.63 %
AOL Mail	38738 38609	29497 28779	7807 8337	1434 1493	76.14 % 74.54 %	20.15 % 21.59 %	3.70 % 3.87 %
Mail.com	37931 38682	29485 29379	7118 7922	1328 1381	77.73 % 75.95 %	18.77 % 20.48 %	3.50 % 3.57 %
Yandex Mail	38099 39015	28546 28569	8058 8935	1495 1511	74.93 % 73.23 %	21.15 % 22.90 %	3.92 % 3.87 %
GMX Mail	39108 38772	30036 29243	7712 8163	1360 1366	76.80 % 75.42 %	19.72 % 21.05 %	3.48 % 3.52 %
Zoho Mail	39431 38637	30722 29697	7346 7648	1363 1292	77.91 % 76.86 %	18.63 % 19.79 %	3.46 % 3.34 %
ProtonMail	38703 38480	30289 29514	7186 7660	1228 1306	78.26 % 76.70 %	18.57 % 19.91 %	3.17 % 3.39 %
Custom Mail	39145 38751	31119 30071	6780 7342	1246 1338	79.50 % 77.60 %	17.32 % 18.95 %	3.18 % 3.45 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.