ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.442 385.988	296.309 289.787	77.267 81.767	13.866 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.48 % 75.08 %	19.94 % 21.18 %	3.58 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29824 29659	23739 23118	5118 5522	967 1019	79.60 % 77.95 %	17.16 % 18.62 %	3.24 % 3.44 %
Elektronics	29797 29161	22967 22115	5840 5958	990 1088	77.08 % 75.84 %	19.60 % 20.43 %	3.32 % 3.73 %
Entertainment	29705 29456	22638 22170	5971 6251	1096 1035	76.21 % 75.26 %	20.10 % 21.22 %	3.69 % 3.51 %
Cosmetics & Beauty	29911 29977	22808 22380	6027 6435	1076 1162	76.25 % 74.66 %	20.15 % 21.47 %	3.60 % 3.88 %
Food & Drink	29829 29887	23626 23296	5220 5574	983 1017	79.20 % 77.95 %	17.50 % 18.65 %	3.30 % 3.40 %
Home & Garden	29688 29641	23630 23137	5099 5452	959 1052	79.59 % 78.06 %	17.18 % 18.39 %	3.23 % 3.55 %
Finance	29732 30267	21697 21662	6837 7334	1198 1271	72.98 % 71.57 %	23.00 % 24.23 %	4.03 % 4.20 %
Health	29875 29855	22098 21683	6654 7059	1123 1113	73.97 % 72.63 %	22.27 % 23.64 %	3.76 % 3.73 %
Pets	29974 29642	23621 22881	5368 5725	985 1036	78.80 % 77.19 %	17.91 % 19.31 %	3.29 % 3.50 %
Sport & Fitness	29942 29851	22562 22068	6232 6649	1148 1134	75.35 % 73.93 %	20.81 % 22.27 %	3.83 % 3.80 %
Job & Career	29847 29943	22295 21919	6376 6807	1176 1217	74.70 % 73.20 %	21.36 % 22.73 %	3.94 % 4.06 %
Dating	29778 29177	21341 20562	7241 7382	1196 1233	71.67 % 70.47 %	24.32 % 25.30 %	4.02 % 4.23 %
Other	29540 29472	23287 22796	5284 5619	969 1057	78.83 % 77.35 %	17.89 % 19.07 %	3.28 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38585 38597	28305 27728	8787 9258	1493 1611	73.36 % 71.84 %	22.77 % 23.99 %	3.87 % 4.17 %
Outlook Mail	38320 38804	28266 28196	8531 9066	1523 1542	73.76 % 72.66 %	22.26 % 23.36 %	3.97 % 3.97 %
Yahoo Mail	39382 38528	30044 28759	7942 8245	1396 1524	76.29 % 74.64 %	20.17 % 21.40 %	3.54 % 3.96 %
AOL Mail	38738 38321	29497 28643	7807 8212	1434 1466	76.14 % 74.74 %	20.15 % 21.43 %	3.70 % 3.83 %
Mail.com	37931 38950	29485 29535	7118 7955	1328 1460	77.73 % 75.83 %	18.77 % 20.42 %	3.50 % 3.75 %
Yandex Mail	38099 38131	28546 28024	8058 8597	1495 1510	74.93 % 73.49 %	21.15 % 22.55 %	3.92 % 3.96 %
GMX Mail	39108 38759	30036 29382	7712 8039	1360 1338	76.80 % 75.81 %	19.72 % 20.74 %	3.48 % 3.45 %
Zoho Mail	39431 38432	30722 29573	7346 7499	1363 1360	77.91 % 76.95 %	18.63 % 19.51 %	3.46 % 3.54 %
ProtonMail	38703 38553	30289 29625	7186 7647	1228 1281	78.26 % 76.84 %	18.57 % 19.84 %	3.17 % 3.32 %
Custom Mail	39145 38913	31119 30322	6780 7249	1246 1342	79.50 % 77.92 %	17.32 % 18.63 %	3.18 % 3.45 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.