ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.442 386.266	296.309 301.262	77.267 72.313	13.866 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.48 % 77.99 %	19.94 % 18.72 %	3.58 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29824 30097	23739 24412	5118 4810	967 875	79.60 % 81.11 %	17.16 % 15.98 %	3.24 % 2.91 %
Elektronics	29797 29372	22967 23116	5840 5358	990 898	77.08 % 78.70 %	19.60 % 18.24 %	3.32 % 3.06 %
Entertainment	29705 29327	22638 22865	5971 5484	1096 978	76.21 % 77.97 %	20.10 % 18.70 %	3.69 % 3.33 %
Cosmetics & Beauty	29911 29807	22808 23167	6027 5647	1076 993	76.25 % 77.72 %	20.15 % 18.95 %	3.60 % 3.33 %
Food & Drink	29829 29395	23626 23821	5220 4712	983 862	79.20 % 81.04 %	17.50 % 16.03 %	3.30 % 2.93 %
Home & Garden	29688 29924	23630 24240	5099 4774	959 910	79.59 % 81.01 %	17.18 % 15.95 %	3.23 % 3.04 %
Finance	29732 29668	21697 22129	6837 6422	1198 1117	72.98 % 74.59 %	23.00 % 21.65 %	4.03 % 3.76 %
Health	29875 30230	22098 22730	6654 6432	1123 1068	73.97 % 75.19 %	22.27 % 21.28 %	3.76 % 3.53 %
Pets	29974 29536	23621 23732	5368 4897	985 907	78.80 % 80.35 %	17.91 % 16.58 %	3.29 % 3.07 %
Sport & Fitness	29942 29293	22562 22573	6232 5729	1148 991	75.35 % 77.06 %	20.81 % 19.56 %	3.83 % 3.38 %
Job & Career	29847 30124	22295 22956	6376 6079	1176 1089	74.70 % 76.21 %	21.36 % 20.18 %	3.94 % 3.62 %
Dating	29778 29848	21341 21762	7241 7027	1196 1059	71.67 % 72.91 %	24.32 % 23.54 %	4.02 % 3.55 %
Other	29540 29645	23287 23759	5284 4942	969 944	78.83 % 80.15 %	17.89 % 16.67 %	3.28 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38585 38680	28305 28895	8787 8375	1493 1410	73.36 % 74.70 %	22.77 % 21.65 %	3.87 % 3.65 %
Outlook Mail	38320 39426	28266 29691	8531 8292	1523 1443	73.76 % 75.31 %	22.26 % 21.03 %	3.97 % 3.66 %
Yahoo Mail	39382 38810	30044 30200	7942 7321	1396 1289	76.29 % 77.81 %	20.17 % 18.86 %	3.54 % 3.32 %
AOL Mail	38738 38770	29497 30128	7807 7318	1434 1324	76.14 % 77.71 %	20.15 % 18.88 %	3.70 % 3.42 %
Mail.com	37931 38391	29485 30276	7118 6823	1328 1292	77.73 % 78.86 %	18.77 % 17.77 %	3.50 % 3.37 %
Yandex Mail	38099 38756	28546 29584	8058 7795	1495 1377	74.93 % 76.33 %	21.15 % 20.11 %	3.92 % 3.55 %
GMX Mail	39108 38548	30036 30340	7712 7042	1360 1166	76.80 % 78.71 %	19.72 % 18.27 %	3.48 % 3.02 %
Zoho Mail	39431 38708	30722 30849	7346 6703	1363 1156	77.91 % 79.70 %	18.63 % 17.32 %	3.46 % 2.99 %
ProtonMail	38703 38175	30289 30507	7186 6539	1228 1129	78.26 % 79.91 %	18.57 % 17.13 %	3.17 % 2.96 %
Custom Mail	39145 38002	31119 30792	6780 6105	1246 1105	79.50 % 81.03 %	17.32 % 16.06 %	3.18 % 2.91 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.