ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.442 386.394	296.309 304.670	77.267 70.447	13.866 11.277

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.48 % 78.85 %	19.94 % 18.23 %	3.58 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29824 29436	23739 24184	5118 4480	967 772	79.60 % 82.16 %	17.16 % 15.22 %	3.24 % 2.62 %
Elektronics	29797 29686	22967 23616	5840 5269	990 801	77.08 % 79.55 %	19.60 % 17.75 %	3.32 % 2.70 %
Entertainment	29705 29504	22638 23253	5971 5409	1096 842	76.21 % 78.81 %	20.10 % 18.33 %	3.69 % 2.85 %
Cosmetics & Beauty	29911 29880	22808 23521	6027 5469	1076 890	76.25 % 78.72 %	20.15 % 18.30 %	3.60 % 2.98 %
Food & Drink	29829 29594	23626 24207	5220 4658	983 729	79.20 % 81.80 %	17.50 % 15.74 %	3.30 % 2.46 %
Home & Garden	29688 29576	23630 24238	5099 4608	959 730	79.59 % 81.95 %	17.18 % 15.58 %	3.23 % 2.47 %
Finance	29732 29822	21697 22460	6837 6356	1198 1006	72.98 % 75.31 %	23.00 % 21.31 %	4.03 % 3.37 %
Health	29875 29729	22098 22651	6654 6150	1123 928	73.97 % 76.19 %	22.27 % 20.69 %	3.76 % 3.12 %
Pets	29974 29826	23621 24222	5368 4802	985 802	78.80 % 81.21 %	17.91 % 16.10 %	3.29 % 2.69 %
Sport & Fitness	29942 29894	22562 23324	6232 5662	1148 908	75.35 % 78.02 %	20.81 % 18.94 %	3.83 % 3.04 %
Job & Career	29847 29743	22295 22789	6376 5937	1176 1017	74.70 % 76.62 %	21.36 % 19.96 %	3.94 % 3.42 %
Dating	29778 29587	21341 21866	7241 6707	1196 1014	71.67 % 73.90 %	24.32 % 22.67 %	4.02 % 3.43 %
Other	29540 30117	23287 24339	5284 4940	969 838	78.83 % 80.81 %	17.89 % 16.40 %	3.28 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38585 38418	28305 29138	8787 8048	1493 1232	73.36 % 75.84 %	22.77 % 20.95 %	3.87 % 3.21 %
Outlook Mail	38320 38640	28266 29415	8531 7963	1523 1262	73.76 % 76.13 %	22.26 % 20.61 %	3.97 % 3.27 %
Yahoo Mail	39382 38297	30044 30147	7942 6999	1396 1151	76.29 % 78.72 %	20.17 % 18.28 %	3.54 % 3.01 %
AOL Mail	38738 38742	29497 30460	7807 7121	1434 1161	76.14 % 78.62 %	20.15 % 18.38 %	3.70 % 3.00 %
Mail.com	37931 38780	29485 31001	7118 6700	1328 1079	77.73 % 79.94 %	18.77 % 17.28 %	3.50 % 2.78 %
Yandex Mail	38099 38547	28546 29645	8058 7606	1495 1296	74.93 % 76.91 %	21.15 % 19.73 %	3.92 % 3.36 %
GMX Mail	39108 39234	30036 31137	7712 7058	1360 1039	76.80 % 79.36 %	19.72 % 17.99 %	3.48 % 2.65 %
Zoho Mail	39431 38181	30722 30847	7346 6306	1363 1028	77.91 % 80.79 %	18.63 % 16.52 %	3.46 % 2.69 %
ProtonMail	38703 38893	30289 31324	7186 6566	1228 1003	78.26 % 80.54 %	18.57 % 16.88 %	3.17 % 2.58 %
Custom Mail	39145 38662	31119 31556	6780 6080	1246 1026	79.50 % 81.62 %	17.32 % 15.73 %	3.18 % 2.65 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.